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  • Macintosh and Apple's

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    Shreya Ramaswamy
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    Macintosh and Apple’s

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    3 views2 pages

    Macintosh and Apple's

    Uploaded by

    Shreya Ramaswamy

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Macintosh and Apples digital hub strategy.

    Jobs wanted Mac to be the preferred hub to control, integrate and add value to the digital devises. Jobs viewed Apples control of both hardware and software as its unique strength. Apple revamped its product line by providing cutting edge, tightly integrated user experience.

    Changing the Macintosh


    Delivered a new OS in 2001. Made large investments to shift Apple to Intel chips. Devolved a proprietary set of applications like iLife suite. Developed a new distribution channel

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