Professional Documents
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Marketing Research in India
Marketing Research in India
Marketing Research in India
Outsourcing MR Activity
In this MR is going to have a major opportunity. It has been estimated that the global MR industry is likely to sponsor 10 to 15% of its business (abt $ 20 billion) to markets like India. Some foreign experts too say that Indian researcher are good as their own. At the same time as far as research costs concerned, these are much less in India compared to several advanced countries. As a result, some companies have set up their offshore research activity in India.
FUTURE OUTLOOK
Liberalization of economic policies of the Government Increase in competition Reduced dependence on agriculture by rural areas Increased share of retail market Availability of qualified manpower and low operational cost Urbanization of rural areas
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