A Project report On

Comparative analysis of ULIPS

At HDFC STANDARD LIFE INSURANCE COMPANY LTD BANGALORE A Project report submitted to Visvesvaraya Technological University in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY

VIKESH KUMAR B
USN 1CY08MBA15
UNDER THE GUIDANCE OF

EXTERNAL GUIDE
MR RAJESH MBA CHANNEL MANAGER HDFC STANDERD LIFE BANGALORE

INTERNAL GUIDE
MS SONAL GUPTHA MBA DEPT OF MBA CMRIT BANGALORE

DECLARATION

I, VIKESH KUMAR B, third semester, student of the MBA Dept. in C.M.R. Institute Of Technology, do hereby declare that this project report entitled Comparative analysis of ULIPS, at HDFC STANDARD LIFE INSURANCE LTDBANGALORE , has-been submitted by me in partial fulfillment of the requirement, for the award of the degree of MASTER OF BUSINESS ADMINISTRATION by the Visvesvaraya Technological University, Belgaum, Karnataka. The project is an independent work and has not been submitted to any other university for the award of any degree or diploma.

Date: Place: Bangalore.

Signature: Name: VIKESH KUMAR B USN: 1CY08MBA15

C.M.R. INSTITUTE OF TECHNOLOGY 132, AECS Layout, IT Park Road Bangalore 560037 Department of Management Studies Certificate
Certified that the project work entitled Comparative analysis of ULIPS in India is a bonafide work carried out by VIKESH KUMAR B. in partial fulfillment for the award of degree of Master of Business Administration of the VisvesVarya Technological University, Belgaum in the year 2010. It is certified that all corrections/suggestions indicated for internal assessment have been incorporated in the report deposited in the department library. The project report has been approved as it satisfies the academic requirements in respect of project work prescribed for the award of Master of Business Administration Degree.

Sign of the Guide Ms Sonal gupta

Sign of the HOD Sign of the Director Dr Girish Dr COL (retd) Mukesh kumar

Name of Student: vikesh Kumar b University Seat Number: 1cy08mba15 External Viva Name of Examiners 1 Signature with date

ACKNOWLEDGEMENT
This project is a product of valuable insight, facts and experience I had with various people. The experience was more than what I have visualized, its my pleasure to express my deep gratitude to MR RAJESH MBA (Channel development manager) for permitting me to undergo in their esteem organization and being my external guide. I Thank for your cooperation and valuable suggestion through out the period of project, and also I am grateful to the entire staff and professional of HDFC STANDARD LIFE INSURANCE BANGALORE for their guidance and constructive cooperation in completing the project. I also extended my sincere thanks to MS SONAL GUPTA MBA, Dept of MBA, CMRIT Bangalore for being my internal guide and for her guidance and support; with out her support it would have been impossible for me to complete this study. I am extremely grateful and thankful to the madam for the brilliant guidance in their Endeavour. I also like to express my gratitude to our Director DR COL (Retd.) MUKESH KUMAR MBA MCA Ph.D and our HOD Dr GIRISH and all the faculty member of CMRIMT for their encouragement and guidance. It is a sin on my part if I forget to convey my heartful thanks to my PARENTS and also my sister for their support, encouragement and help with out which this report could not have been completed successfully. Finally it is my bound duty to thank all my friends who have helped me directly or indirectly for the smooth completion of this report. Date - MARCH 2010 Place- Bangalore Vikesh Kumar B

Table of content
Serial No. PART-A 1-8 1.2. Company Profile 8-17 1.2.1. Background and inception of the company done 1.2.2. Nature of the business carried. 1.2.4 Products/service profile done 1.2.5. Area of operation 1.2.6. Ownership pattern done need done need need done 1.2.3. Vision, Mission and Quality Policy. done DONE Contents Page Chapter I Introduction 1.1 .Industry Profile DONE DONE No.

1.2.7. Competitors information done 1.2.8. Infrastructural facilities 1.2.9. Achievement / Award if any 1.2.10. Work flow model

1.2.11. Future growth and prospects need Chapter II Mckensys 7S frame work 18-29 Chapter III SWOT analysis 30-33 Chapter IV done done

Analysis of financial statement 37 Chapter v learning experience 38-39 PART-B Chapter VI Introduction 6.1. Statement of the problem 6.2. Objectives of the study 6.3. Scope of the study 6.4. Methodology 6.4.1. Research Method 6.4.2. Sample size 6.4.3. Sampling technique 6.4.4. Data collection Technique 6.4.5. Data Analysis Technique 6.4.6. Limitations of the study

done done

34-

40-48

Chapter VII Analysis, observations and inferences Chapter VIII Findings Suggestion, Recommendations and Conclusion Appendices Annexure Bibliography

49 -66 67-70

71-74 75 76

List of tables
TABLE PARTICULAR 1 GROWTH IN INSURANCE SECTOR 2 ROLE IN ECONOMOIC DEVELOPMENT MARKET SHARE OF VARIOUS 3 4 5 6 7 8 9 10 11 12 13 14 15 COMPANY WORK FLOW MODEL MARKETING FLOW EXPENCES RATIO COMMISSION RATIO SOLVENCY RATIO CAPITAL INJECTION RATIO ASSETS UNDER MANAGEMENT HDFC NAV LIC NAV TATA AIG NAV BAJAJ ALLIANZ ICICI PREDUNTIAL PAGE 3 4 7 14 23 35 35 36 36 37 53 56 59 62 65

List of chart
TABLE 1 PARTICLAR HDFC NAV PAGE 53

2 3 4 5

LIC NAV TATA AIG BAJAJ ALLIANZ ICICI PREDUNTIAL

56 59 62 65

List of abbreviation
NAV IRDA CAGR ULIP HDFC SL LIC GDP FC NET ASSETS VALUE INSURANCE REGULATORY DEVELOPMENT AUTHORITY COMPOUND ANNUAL GROWTH RATE UNIT LINK INSURANCE PLAN HDFC STANDARD LIFE LIFE INSURANCE COMPANY LTD GROSS DOMESTIC COMPANY FINANCIAL CONSULTANT

EXECUTIVE SUMMARY
The project aims to make a detailed study of Unit Linked Insurance Plans (ULIPs) in the Indian context, a comparative analysis of ULIPs of some well known selected companies and in the process identify the strengths and weaknesses of HDFC STANADARD LIFE INSURANCE COMPANY LTD. The different selected companies are namely: a.. HDFC STANDARD LIFE b. BAJAJ ALLIANZ

c. TATA AIG LIFE d. LIFE INSURANCE CORPORATION OF INDIA e. ICICI PRUDENTIAL

The comparative study is primarily based in terms of the various benefits offered viz. Death Benefits, Health benefits, Maturity Benefits, financial benefits & other benefits. The various parameters taken into consideration were flexibility, transparency, liquidity, risk and return . The project consists of a detailed analysis of the comparison of various ULIPs of HDFC STANDARD LIFE with that of the selected major players in the market. The results of the project have been an outcome of a detailed analysis of collected secondary data. Finally we interpreted the results of the project analyzing secondary data. We have also found out the amount to which each of the selected companies was affected due to the market slow down in the last one year. The sole objective of this study was to understand the strategies being adopted by the company to counter the highly efficient stronger players in the market and survive with success. Finally after a detailed study we have found out the merits and demerits of the HDFC ULIP plan based on those we have given some recommendations to the company in areas where the company to has to really work on. The Project helped me enhance my knowledge on various technicalities of the Indian insurance industry and gave me a broader prospective of various investment opportunities available in the market.