roxi fernandez

roxi@roxifernandez.com @roxwithlox www.roxifernandez.com

EDUCATION Emerson College, Boston MA: B.S., Marketing Communications
EXPERIENCE VaynerMedia, New York, NY
Micro-Content Producer, June 2014 - Present (Los Angeles oce)
Community Manager, July 2013 - June 2014 (New York oce)

Faneuil Hall Marketplace, Boston, MA
Social Media Coordinator, September 2012 - May 2013
Manage all social media including: strategy, content creation &
measurement. I work on overall Digital Strategy, Promos, & Event Planning.
RELEVANT Media Group, Winter Park, FL
Research Marketing/Data Analyst, July 2012 - September 2012
Compiled & analyzed data pulled from email newsletters, social media,
publishing key codes, etc. Created reports & presented trends to create
solutions and move strategy forward.
Ev!k Advertising, Lake Mary, FL
Interactive Media Coordinator, May 2012 - August 2012
Created full Content Strategy Plans, copy for client blogs, original content
for social media. Pitched and managed Instagram for multiple clients, &
monitored Social Media ROI.
SKILLS I am a leader and a creator. Highly procient on all social media platforms
including strategy, content development, engagement, and measurement. Programs:
Microsoft Oce. Apple iWork. CRM (Workamajig) Social Media ROI Software (Argyle Social) &
Mailchimp. PR/blog/white papers/research. I take the initiative, hit the ground running, ask
questions, and am persistent to get the job done correctly the rst time.