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Hrabra and Grant (1970)

Black is beautiful: A re-examination of racial preference and identification

Background
1947 Clark & Clark found that black children preferred white dolls This suggested they had negative attitudes about themselves and their background Historical context segregation, denied access to education, housing, welfare & jobs

Rationale
Growth of Civil Rights Movement and militant leaders Improved opportunities and expectations Still disadvantaged Repeat Clark and Clark study

Method
Quasi experiment Two conditions: white children, black children Opportunity sample: 160 children 4-8 years old Sampling frame: 5 primary schools Self report measures structured questions

Operationalise
Racial preference, e.g. Give me the doll you want to play with Racial knowledge, e.g. Give me the doll that looks like a white child Racial selfidentification, e.g. Give me the doll that looks like you

Results Black children


Clark and Clark
67% wanted white doll to play with 59% black doll looks bad 60% white doll nice colour

Hrabra and Grant


70% wanted black doll to play with 61% white doll looks bad 69% black doll nice colour (ethnocentric)

Results white children


Hrabra and Grant results
83% want white doll to play with (shows ethnocentrism) 63% black doll looks bad 48%/49% split for nice colour

Results - knowledge
Only a few errors Race of interviewer had no effect on choice of doll

Discussion
Black people more proud of race in 1969 than 1939 Growth of organisations enhanced Black pride 1.4% of population of Lincoln is black Inter-racial contact in schools increased Black pride Lincoln might be unusual maybe in 1939 the black children would have chosen black dolls

Conclusion
Social psychological findings are a product of a particular point in history Ever seen a birthday card with black children on?

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