Kho st gn y ca cng ty Nielsen cho thy ti chu Thi Bnh Dng, c 5 ngi truy cp mng x hi th c 3 ngi vo bng cc thit

t b di ng, tng ng vi 59%. Con s ny cao hn 12% so vi trung bnh ton cu l 47% v 11% so vi khu vc k cn bao gm Trung ng, chu Phi v Pakistan (48%). Trong , mc truy cp mng x hi bng thit b di ng c bit cao hai nc Singapore v Indonesia vi t l ln lt l 70% v 65%.

T l s dng thit b di ng truy cp mng x hi. nh: Nielsen. Cc quc gia v vng lnh th thuc chu Thi Bnh Dng cng c t l s hu smartphone cao hn so vi nhng khu vc khc trn th gii. C hn 2 trong 5 ngi tham gia kho st (khong 44%) ang s hu t nht mt chic smartphone, so vi t l nh hn mt phn ba ti cc khu vc khc nh Bc M (31%) v chu u (30%). T l s hu in thoi thng minh ti chu tng gn gp i so vi con s 25% ca cng k qu trc.

 T l truy cp mng x hi khi ang xem TV Chu Thi Bnh Dng. nh: Nielsen. Ngoi ra, kt qu ca cuc kho st cn cho thy c 47% ngi dng chu Thi Bnh Dng thng truy cp mng x hi khi ang xem TV, cao hn mt cht so vi trung bnh ton cu l 46%. Phillipines l ni c nhiu ngi dng "a nhim" nht vi 69% va dng mng x hi, va xem TV, tip theo l Hong Kong vi 62% v Indonesia l 59%. ng Yasir Yousuff, Tng gim c NM Incite khu vc chu Thi Bnh Dng, Trung ng v chu Phi, cho bit: "Ngi tiu dng ti y dng mng x hi nhiu hn hn cc khu vc khc trn th gii do thi quen ph thuc v t l s hu cc thit b di ng ngy cng tng. iu ny bo hiu xu hng truy cp thng tin a phng tin v tng tc mng x hi s cao hn na trong tng lai".

 L do tham gia mng x hi. nh: Nielsen. Bn cnh hai mc ch chnh l gi lin lc vi ngi thn v gii tr, tm hiu thm v thng hiu, sn phm, dch v v lng nghe bnh lun ca nhng ngi dng khc cng l mt trong nhng yu t "ht khch" ca mng x hi. Gn hai phn ba ngi dng chu Thi Bnh Dng s dng mng x hi tm hiu (66%) hoc tham kho (65%) v thng hiu, sn phm v dch v t nhng ngi dng khc t nht mt ln mt tun. C khong 58% "thn dn" ca mng x hi tch cc sn khuyn mi trc tuyn nh cc chng trnh gim gi, coupons v qu tng. ng Yasir Yousuff nhn nh: "Mng x hi v cc trang web bnh lun mang n cho doanh nghip nhng hiu bit, th hiu v nhng kinh nghim qu gi, cha h bit ti v khch hng ca mnh. Khng ch gip doanh nghip truyn ti thng ip n khch hng,

mang x hi cn cho php h tham gia i thoi vi ngi tiu dng nm bt nhu cu mt cch chi tit hn".

Tng quan gia quyt nh mua hng, dch v trong nm ti da trn cc bnh lun trn mng x hi cho thy chu Thi Bnh Dng l th trng tim nng. nh: Nielsen. Thm vo , bo co ca Nielsen cng cho thy c hn 50% ngi tiu dng ti chu Thi Bnh Dng tham kho bnh lun ca ngi dng khc trc khi mua cc sn phm gia dng, gii tr v qun o. iu ny cho thy mng x hi s nh hng n quyt nh mua hng ca khch hng ti khu vc ny nhiu hn trong nm ti.