OBJECTIVE OF THE STUDY:-

1.To increase the sales of the Emami products in the market.

2.To check the sales of various emami retailers with in ranchi and timely delivery of the products( items) to the respective retailer. 3.To look in to the demand and suggestion of the retailers and to take measure to help them be satisfied. 4.To perform a through statistical analysis of the availability and sales of the Emami products in the market and compare the respective values with those of the competitor products. Eg:-Navratna oil vs Himgange. 5.To reach the customers in the adjacent areas of ranchi and to have a considerable share in the rural market as well. 6.To gain experience and self awareness by working with a reputed multinational company like Emami.

ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

Industry Overview
Indias FMCG sector is the fourth largest sector with a USD 25-billion size in 2008. It is a key component of Indias GDP and is a significant (direct and indirect) employer employing three million individuals in downstream activities across small towns and rural India. The FMCG industry in India witnessed strong double digit growth over the last three years owing to liberalisation,urbanisation, income increase, altered lifestyles and enhanced rural awareness. The sectoral growth has also been catalysed by a reduction in excise duty, de-reservation of the small scale sector, enhanced marketing and innovative packaging. The personal care segment accounts for 22% of the countrys FMCG sector. The global market for herbal products (health supplements, herbal beauty and toiletry products) is estimated at around US$62 billion. It could grow to US$5 trillion by 2050 (Source: WHO). Emami enjoys a presence in personal and healthcare segments and reported a robust 29.1% growth in 200809 with a consolidated turnover of Rs. 747 cr. The Company is optimistic of aggressive growth in 2009-10, based on the reality of robust product demand at popular price points.

The industry is marked by growing investments in distribution and brand building, a hedge against intending competition. The FMCG sector addresses the needs of broad society; low-

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:priced products account for over 60% of the sectors sales, rural markets account for 56% of domestic FMCG demand.

BusinessP hilos ophy

Identifynicheseg m entswhich are Mass market categories With high gross margin Where competition is not much active

C ontinuouslyinves t andbuild the categ ory andg row it larg e

2000 1800 1600 1400 1200 1000 800 600 400 200 0

11yr C AGR + 2 8%

1997-98

2008-09

NavratnaOil

Salient industry features

Cost dynamics: The FMCG industry warrants growing investments in manufacturing, administration, marketing and advertising. The capital to- sales ratio is low on account of outsourcing and relatively lower investments required in fixed assets. Supply chain and brand management are key factors. Advertisement costs range from 5% to 25% of revenues, depending on product life cycle, brand value, competition and marketing strategy .

Brand equity:
Strong brands are integral to FMCG success and achieving product differentiation. Brand equities are reinforced through technological innovation, quality consistency and aggressive marketing. Brand building, positioning and extending drive product success. Demand slowdown and growing competition have forced players to reduce costs and market more aggressively. Occasionally products are re-launched by repositioning brands to extend product life cycle and extract better value.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Distribution channels:

Product accessibility enhances success. Estimates show that there are around 700,000 FMCG outlets in urban India and over 300,000 outlets in rural areas. Industry players derive their strength from a high capital turnover, strong brand equity and effective logistics management. A combination of distribution network, innovative packaging and right pricing ensure success.

Demand drivers:
A growing middleclass has enhanced awareness of health, hygiene and packaged foods leading to FMCG industry growth. An increase in disposable incomes, innovation, advertising and enhanced visibility have catalysed demand growth. Categories like skin care, shampoos, deodorants, antiageing solutions, fairness products and mens products are becoming popular.

Pricing:
An average Indian consumer is price-conscious. Most brands have introduced products with massmarket pricing to build volumes. Stiff competition has restricted players from increasing sticker prices. With a rise in disposable incomes, players in the premium-product categories will be able to increase sales volume.

Growth drivers
Population: Indias population of 1.1 billion (growing annually at 1.5%) is expected to touch 1.33 billion by 2020-21. Concurrent economic growth is expected to reduce the countrys population below the poverty line to 22% in urban areas and 29% in rural areas by 2025. Around 291 million people are expected to move out of the BPL category, even as 322 million people are likely to be added to the population.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Income:

Indias per capita income increased 12.2% to Rs. 37,490 in 2008-09. The country is expected to gradually move from being the 12th largest consuming economy to the fifth largest consuming economy. Discretionary spending is expected to rise and household savings are expected to decline from 28% to 22% by 2025.Consequently, Indias consumer market will touch USD 8.2 trillion.

Demographics:
Around two-thirds of the Indian population is under 35. The Company responded to this reality through the launch of relevant products and endorsements by youth icons. By 2020, 882 million Indians will be in the age group of 15-64 years. High disposable ssincome, easy credit availability of credit and a growing media-cum-brands exposure are major consumption drivers. [Source: IBEF research]

Retail:
Indias retail sector is expected to grow 9% to touch USD 521 billion by 2012, catalysed by the FMCG segment. The current retail market is around USD 350 billion, of which organised retail constitutes around 4%. This is projected to increase to 9.52% in 2009-10. Modern retail format is expected to grow faster at about 30-35% annually. Rural

Rural India:
Rural India is home to around two-thirds of its billion-plus population, which accounted for 34% off take of FMCG products. Since urban markets are mature, rural markets are expected to drive the next phase of Indias growth, as they account for nearly half the domestic retail market valued over USD 300 billion. It is experiencing an increase in income, consumption and production. Thus the USD 112-billion (Rs. 500,000 cr) rural market, growing at around 10%, is expected to double in the next five years [Source: ASSOCHAM].

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:The rural markets account for 56% of the total Indian FMCG demand. The per capita income in rural India has grown over 50% in 10 years due to improved productivity and rising commodity prices.Rural consumers spend around 13% of their income on FMCG goods, second highest after food (35%).

Income-consumption cycle:
Indias FMCG sector is enjoying the positive impact of higher consumption due to rising incomes. Consumption has played a bigger role in the Indian growth story than in the case of any other developing country. The country has closely matched the proportion of consumption when compared with developed economies like China, the US and Japan (around 62% of GDP). With rising consumerism and changing lifestyles, the demand for value-added products is increasing. The lower-middle-income group in rural areas is almost double that in urban areas constituting 41% of the Indian middle class with 58% of the total disposable income [Source: The Economic Times]. The spending pattern of Indian consumers varies widely for FMCG products. An average Indian spends around 40% of his income on groceries and 8% on personal care products.

Outlook
The FMCG industry is showing early signs of growth. Volume of sales for products like soaps, shampoos, detergents and toothpaste, among others, has increased following a reasonable correction in prices. Clearly, the tables have turned in favour of branded products. However, regional competition is fierce and rising costs represent a growing challenge. Indias FMCG segment is set to reach USD 43 billion by 2013 and USD 95 billion by 2018. The implementation of the Goods and Services Tax (GST) and FDI opening are expected to further boost the industry. A billion-plus population makes India one of the worlds largest markets for beauty, health and personal care products. The Indian ayurvedic and herbal market is also expected to grow attractively. Emami is suitably positioned to capitalise on this growing opportunity.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

INTRODUCTION OF EMAMI
Emami Limited is one of the major health and personal care FMCG companies in India with its brand presence globally. Leveraged by celebrity endorsements, Emami believes in building categories by meeting unfulfilled consumer needs. Emami Limited has over 25 brands under its portfolio. The focus is on providing the consumers with innovative products which are capable of meeting their multiple needs and add value by enhancing the quality of life. Through innovative and power brands, Emami touches the lives of all consumers, spanning across various income groups in both urban and rural India. Emamis success story is not only weaved around the holistic healing system of ayurveda, but also in its product innovation, dynamic and focused leadership, a strong supply-chain management and unwavering commitment to partners and stakeholders. The popular brands like Boroplus, Navratna, Fast Relief and Fair and Handsome are an outcome of deeper understanding of Indian consumers. Emami Ltd. (EL) is the flagship company of the Kolkata based Emami Group, which is engaged in the business of manufacturing personal care and health care products for over 3 decades. The company is currently exploring opportunities in the US and UK markets, and the size of the deal could be up to Rs 600-800 crore.The company has scaled up its holding in Rama Newsprint & Papers with interests in paper, paper boards and telecom cables, by approximately 5%. Emami covers all the states with 29 depots across India and enjoys a wide distribution network comprising 2500+ distributors and a direct coverage of 4.15 lacs outlets. I Emami has tied up with ITC Ltd. to distribute products through the echoupal outlets,thus ensuring greater rural reach .The top line and bottom line of the company are expected grow at a CAGR of 26.47% and 33.33% over FY 08 to FY 11E. products for over 3 decades. The company is currently exploring opportunities in the US and UK markets, and the size of the deal could be up to Rs 600-800 crore. The company has scaled up its holding in Rama Newsprint & Papers with interests in paper, paper boards and telecom cables, by approximately 5%. Emami covers all the states with 29 depots across India and enjoys a wide distribution network comprising 2500+ distributors and a direct coverage of 4.15 lacs outlets. Emami has tied up with ITC Ltd. to distribute products through the echoupal outlets, thus ensuring greater rural reach.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

The top line and bottom-line of the company are expected to grow at a CAGR of 26.47 % and 33.33 % over FY08 to FY11E.

OBJECTIVE OF THE ORGANISATION

As we know that organization is a coordination of human and Non human resources to accomplish predetermined objectives also have certain objectives which can be categorized under two heads.

MICRO LEVEL OBJECTIVES

1) Profit maximization 2) Maximum value to shareholders.

MACRO LEVEL OBJECTIVE

1) Customer satisfaction by providing them quality product at regionable price and delivery. 2) To supply cosmetic products to Public of India and abroad. 3) Provide better social life to employees and workers. 4) Strengthening the economy of India. 5) To achieve better industrial relation 6) To provide maximum opportunity for individual development. Other than above,emamiS some prime objective include ; maintaining consistency in the business and incremental growth ; adjusting and increasing pricing relationally ; controlling the cost By inward integration ; satisfying the ego of the people , within and out side the organization.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

COMPANY PROFILE
Our Ideology Our Vision
Making people healthy and beautiful, naturally

Our Mission
To contribute whole heartedly towards the environment and society integrating all our stakeholders into the Emami family To make Emami synonymous with natural beauty and health in the consumers mind To effectively manage talents by building a learning organization To strengthen and foster in the employees, strong emotive feelings of oneness with the company through commitment to their future To drive growth through quality and innovation in products and services To uphold the principles of corporate governance To encourage decision making ability at all levels of the organization We would strive

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: To be part of every household in the country To be a major player in every product category we venture into

Commitment & Loyalty to institutional values and principles

A strong sense of ownership and commitment towards the organization and the business whole is the basic premise of all actions. We believe every employee is a member of the Emami family and as a family we shall work in the larger interest of the organization for the benefit of all our stakeholders. The human dignity and worth of an individual is acknowledged and maintained at all times. Nothing shall impose upon the dignity and stature of the institution which has its roots in these articulated core values. We will not venture into any activity which is at cross purpose to our values and principles.

Integrity
This is cherished above all within our organization and whatever we say, do, and the way we do it, will emphasize our integrity and dependability. Our employees, products and services will clearly communicate this strength to all our stakeholders. We will practice integrity in its real sense in all our personal and business actions

Transparency and openness to protect stakeholder value

We are open and transparent in all that we do and say. This applies to all working relationships and at every level. Involvement, trust and willingness to listen are the guiding principles for decision making. We believe in open communication, offer freedom to speak ones mind & demonstrate openness & clarity in all our actions. We exercise transparency in dealing with all our stakeholders and we believe this is the only way to build their trust and value.

Customer Orientation
The underlying principle being that progress can be mapped only in terms of customer orientation, both internal and external, in all its spheres of quality, service and reliability. Our Customer Processes are proactive & relevant and are perceived as such by our customers. Customer delight is the vital purpose of our business. This necessitates providing quality, reliability & a high level of service in all our business dealings.

Leadership and Innovation

This stands firmly on a foundation of commitment and leadership in all that we do or say. Strong evidence is present in our actions, an emphasis laid on an opportunity to free fly and

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:to set standards of excellence in performance. We strongly encourage and reward innovation at all levels. All these are manifested in an environment of innovation and leadership.

Attention to detail
Utmost importance is given to attention for details in all that we do or say. It is the diligence which provides us with the competitive edge and also ensures quality in all our activities.

Teamwork & Team-oriented Environment

Teamwork is the cornerstone of our business that helps deliver value to our customers. We work together across titles, jobs and organization structure to share knowledge and expertise for the growth of the individual and the organization. We provide an environment which would foster teamwork, cooperation and an urge to utilize knowledge and information.

Simple living, High thinking

As an organization we will imbibe the principles of leanness and agility of a small organization and discourage extravagant expenses in all our dealing and strive towards becoming an organization worth emulating.

Social Responsibility
We shall continue to contribute to the communities in which we thrive and address all social issues responsibly. We strive towards giving back to the society as a responsible institution and aid in growing the resources around us for building a vibrant nation.

Environmental Safety
Environmental Safety makes the framework of all our activity. We strongly believe that safety of an individual only will lead to a safer society for our forthcoming generations and we earnestly vouch for that. All our processes, products and services aims at safeguarding our environment.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

ABOUT Company

Emami Limited, the flagship company of the Emami Group, is a leading FMCG player in India. The Company is promoted by Kolkata-based industrialists, Mr. R.S. Agarwal and Mr. R.S.Goenka.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Emami has been in the health, beauty and personal care products space since the last 30 year and has sustained its prominent position in Ayurveda products With an extensive research and development cell, it has developed strong brands like Navratna,BoroPlus and Fair and Handsome.

Prudent and effective management has ensured that ~80% of its production is in tax exempt zones.

Listed on BSE and NSE with a market capitalization of over Rs 40 bn ($904mn).

Gross revenue of Rs 7.5 bn ($163mn) in FY 2009 with a revenue CAGR of 20% over last 5 years.

Emami Ltd. (EL) is the flagship company of the Kolkata based Emami Group, which is engaged in the business of manufacturing personal care and health care products for over 3 decades.

The company is currently exploring opportunities in the US and UK markets, and the size of the deal could be up to Rs 600-800 crore.

The company has scaled up its holding in Rama Newsprint & Papers with interests in paper, paper boards and telecom cables, by approximately 5%.

Emami covers all the states with 29 depots across India and enjoys a wide distribution network comprising 2500+ distributors and a direct coverage of 4.15 lacs outlets.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Emami has tied up with ITC Ltd. to distribute products through the echoupal outlets, thus ensuring greater rural reach.

The top line and bottom-line of the company are expected to grow at a CAGR of 26.47 % and 33.33 % over FY08 to FY11E.

PRODUCTS OF THE COMPANY

1. Fair and Handsome Cream

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:o Launched in October 2005; first fairness cream for men in India

(Hi handsome, hi handsome )

o Market size estimated at Rs. mn ($ 88 mn) o Contributing significantly to the topline o Sales grew by 48% in FY09 and 28% in 9MFY10 o Launched Rs. au c ed s 6/- spout pack of 7ml and Rs. 12/- pack of 12ml. Received very good response for the same.

2. Boroplus Antiseptic Cream

(Twacha ka suraksha kawach )

o Market size of Rs. 2237 mn ($48.1mn) o Leader in the antiseptic cream market with a 73% share o Largest selling antiseptic cream not only in India but also in Ukraine, Russia and Nepal. o Sales grew by 10% in FY 09 and 15% in 9MFY10 o Growing at CAGR of 15% in last 3 years o Small SKU of 7ml has shown significant growth of 31% over last year o Boroplus Brand has been ranked 87th in the Brand Equity Survey conducted by The Economic Times, India

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:3. Navratna Oil (Navratna tel lagaiye aur sirdard, tension)

o Sales of 3.5 ml SKU affected due to increase in MRP from Re 1 to Rs. 1.5. Other SKUs, however, grew by 9% in FY09. Now MRP of 3.5ml SKU rolled back to Re. 1 with 3 ml pack. o In 9MFY10, it grew by 30%. O Grown at CAGR of 16% in last 5 years.

4. Mentho Plus Balm (Dus siron ka dard bhagaye)

o Market size of Rs. 3507 mn ($75.4mn). o Sales increased by 15% in FY09 and 17% in 9MFY10 M k t h i d t 18%. o Market share increased to o CAGR of 23% over the last three years. Baby-Massage-Oil Boroplus-Anti-Septic-Cream Boroplus-Prickly-Heat-Powder Fair-&-Handsome Hair-life Himani-Fast-Relief

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Malai-Kesar-Cold-Cream Mentho-Plus Navratna-Cool-Talc Navratna-Extra-Thanda Navratna-Lite Navratna-Oil Sonachandi-Amritprash Sonachandi-Chyawanprash

Board of Director's
Mr R S Agarwal, Executive Chairman, is a Chartered Accountant, Company Secretary, LLB and a Master Degree holder in Commerce. Co-founder of Emami Group of Companies, he is endowed with a brilliant financial acumen. A doyen of Indian industry, he is also a master in strategic planning and corporate affairs. Besides Emami Ltd, he is also a Board member of several other companies including Emami Paper Mills Limited, Emami Realty Limited, Advance Medicare and Research Institute Limited, South City Projects (Kolkata) Limited Rupa & Company, among others.

Mr R S Goenka, Director, Co-founder of Emami Group of Companies, is an M Com and LLB. A taxation expert, he is also a master in strategic planning, corporate affairs and finance. Apart from Emami Ltd, he is also a Board member of Emami Paper Mills Limited, Advance Medicare and Research Institute Limited, South City

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Projects (Kolkata) Limited and many other companies.

Mr S K Goenka, Managing Director, joined Emami after completing graduation in commerce. With rich industry experience, he drives production, operation, distribution and human resource management in Emami.

Mr Viren J Shah, Director, is an AMP from the Harvard Business School, USA. He served as the Governor of West Bengal and was also a Parliamentarian as a Rajya Sabha member.

Mr K N Memani, Director, is a Chartered Accountant and former chairman and country managing partner of Ernst & Young, India. He has expertise in business and corporate advisory, foreign taxation, financial consultancy and has consulted several domestic and foreign companies on corporate affairs.

Mr S K Todi - Independent Director, is an M Com. He is the Chairman of the Shrachi Group of Companies and Board member of Advance Medicare and Research Institute Limited, South City Projects (Kolkata) Limited, Khaitan (India) Limited among others.

Mr Vaidya S Chaturvedi, Independent Director, is a kaviraj, ayurvedacharya and held key positions in the Rashtriya Ayurveda Mandal.

Mr Mohan Goenka,Wholetime Director, the elder son of Mr R S Goenka, Jt. Chairman of Emami Group of Companies, holds and looks after the marketing aspects of the Rs 3000-crore Emami Group. His role as Director of Emami Ltd is aimed at developing the market share of the company both in India and abroad. An MBA from Cardiff in the UK, Mohan is currently the Vice Chairman of Marketing

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Committee, CII Eastern Region, Committee Member, Merchants Chamber of Commerce, Kolkata and Finance Chair of Young Entrepreneurs Organization (YEO) Kolkata Chapter. He is also the Honorary Consul of Poland in Kolkata. Determined to stay ahead in competition, the biggest feather in his cap is the launch of Fair and Handsome, the first mens fairness cream in India and making it as the undisputed market leader. Mohan is spearheading Emami Groups cement in setting up a three-million-tonne cement plant in Chattisgarh and was also instrumental in bagging the sole distributorship rights for Disney School Bags. .

Mr Aditya V Agarwal, Wholetime Director ,the elder son of Mr R S Agarwal, Jt Chairman of the Emami Group of Companies, is a man who always sees life in a positive light and believes in confronting challenges head-on. Today, he is a Director on the board of Emami Ltd, and other group companies like Emami Biotech Ltd, Emami Paper Mills Ltd, AMRI Hospitals Ltd and others. At a young age he has made an indelible imprint in running a corporate conglomerate and can be a fountain of inspiration to any aspiring businessman. He is also the Honorary Consul of the Republic of Ethiopia in Kolkata and Executive Committee member of Assocham.

Mr Harsh V Agarwal, Wholetime Director, son of Mr R S Agarwal, Jt Chairman of Emami Group of Companies, is among those select young band of business leaders who are born to build. He has already made a ceaseless impression in running a business behemoth, which to any aspiring businessman can be a fountain of inspiration. Today, as the youngest Director of Emami Group of Companies, he nurtures two flagship brands of Emami Ltd Navratna and Boroplus that hold pole position in their respective segments. He also looks after the Retail business of the Emami Group and has been instrumental for expanding the pharmacy chain Frank Ross Ltd and the book cum gift store Starmark.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Ms. Priti Sureka, Wholetime Director, daughter of Mr R S Agarwal, Jt Chairman of the Emami Group of Companies, is one of Indias upcoming business scions who is making her strong presence felt in the fast moving consumer goods segment. Being the only lady Director on the board of Emami Ltd, she symbolizes women empowerment in the company. Priti at present looks after a slew of Emami brands in the hair care and personal care segment. A key member of the think tank that drives the Emami Group forward, Priti heads the marketing division of Emami, the mainstay of the FMCG outfit. She is also among the core members of the strategic team for research and development (R&D) in Emami Ltd.

Mr Amit Kiran Deb, Independent Director, is the Ex- Chief Secretary, Government of West Bengal and presently a Chairman of Gujarat Ambuja Housing Development Limited, a Joint Sector Company.

Mr S. B. Ganguly, Independent Director, is the Chairman Emeritus of Exide Industries Ltd and also director of ING Vysya Life Insurance Co P Ltd, WBIDC, Sundarban Infrastructure Development Corporation, Bengal Chamber of Commerce and Industry among others.He is also the Chairman of Associated Battery Manufacturers (Ceylon) Ltd, Sri Lanka ; Century Plyboards (I) P Ltd and Peerless Trust Management Co Ltd.

Mr Y. P. Trivedi, Independent Director, eminent tax expert and advocate, Supreme Court, is also a Rajya Sabha member of the Parliament. A member of various Government Committees like the Standing Committee on Finance, Consultative Committee for the Ministry on Commerce among others, Sri Trivedi is also on the board of Reliance Industries Ltd, Reliance Petroleum Ltd, Birla Power Solutions Ltd, Birla Cotsyn (India) Ltd and The Zandu Pharmaceutical Works Ltd (now Zandu Realty Ltd) of the Emami Group as well as in other companies.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

Management Team
Mr Manish Goenka, Director

Mr Prashant Goenka,

Director

Mr N.Venkat,

CEO and MD

Mr N.H.Bhansali,

CFO and President

Mr Shyam Sutaria,

CEO-IMD

Mr Saroj Chakraborty,

CEO-Foods Division

Mr R.K.Surana,

President - Operations and Commercial

Mr Krishna Mohan,

President-Sales

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Dr S.K.Mitra, CEO-Technical

Mr Gaurav Roy Chowdhury, VP - Sales and Marketing

Mr Kushal Banerjee,

VP- Human Resources

ORGNISATION STRUCTURE

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

Corporate Social Responsibility

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Emami's mission of a contributing whole heartedly towards the environment and society' attains a more humane form with its approach of addressing various social issues. As a responsible corporate citizen, Emami continues to invest in socially meaningful projects in West Bengal and adjoining states. As a part of company's Corporate Social Responsibility Emami has devised various Self Employment schemes like Emami Mobile Traders and Small Village Shops schemesfor the rural unemployment youth: Highlights of "Self Employment"scheme Emami Mobile Traders

This scheme covers small to large villages with population ranging from1500 To 5000.

The selected persons are involved in door to door selling of Emami Products in interior villages.

Depending on the effort and motivation of the individual, the monthly earning varies between Rs 500 to Rs 2000 per month.

On an average they can earn 18% on the sale value of the products.

Emami does not take any deposit from the selected individuals and takes back unsold stocks if required.

Emami guarantees a minimum income of Rs 1000 per month provided a total sale of Rs 4000 is achieved per month

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Proper training of sales and marketing skills

Free product samples were supplied for personal use to give prospective consumers a first-hand experience.

Uniform, raincoats and pullovers and personal accident insurance cover is provided

Cycles at 50% rates on Emami Small VillageShops

installment

payment

can

be

purchased

This scheme is being promoted mostly for women in villages where there are no Permanent shops.

The housewives put up the Small Village Shops at their own village residence

They market the Emami products from their home to the other villagers

The housewives are encouraged to take up this challenge with the help NGOs and voluntary workers working in villages

Of

Emami does not take any deposit from the women and takes back the unsold products

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: Emami do not take any deposit from the selected individuals and take back unsold stocks if required.

The marketing training given by Emami helps the person to find selling opportunities for other items manufactured by micro enterprises as well

The Roll Out

An initial trial in West Bengal showed encouraging results leading to financial independence of women and unemployed youth. We have rolled out the schemes to Andhra Pradesh, Madhya Pradesh, Orissa and Chattisgarh over last one year. We also plan to consolidate the activities in more states like Orissa, Madhya Pradesh, Andhra Pradesh and Chattisgarh.

Community Medical Support

The Company sponsors subsidized treatment of the needy in best-in-class hospitals like AMRI and Shree Vishudhanand Hospital and Research Institute in Kolkata. Donations are made in the form of free supplies of medicines, assistance for surgeries and hospital charges for the poor through trust. Emami established the 'Emami National Institute for Bone Marrow Transplantation' in the Narayana Hrudayalaya Institute, Bangalore, under the supervision of Dr Devi Shetty, the well-known cardiac surgeon. This institute provides treatment for bone marrow transplantation at free or affordable costs to the needy

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:COVER MARKET AREA
Strong foothold in rural India Nation-wide domestic distribution network.

2800+ distributors,400,000+ retail outlets,Brand reach 2.6mn outlets.

Domestic Sales on Cash Sales channels are divided into rural and urban sales territories.

Strategic tie-ups with IOC Petrol Pumps ITC E - Choupal With the acquisition of Zandu the network has further strengthened in western India

Selling Restrictions
Global Market
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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:International business contributes to 14% of the total business
Europe 2%Others, 6% AFRICA GULF, AMERICA ,ASIA CIS, 19% Africa ,AUSTRALIA

Marketing initiatives

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

Cross promotions started

Zandu Balm introduced in new rejuvenated packaging to counterfeit duplicates

An aggressive electronic media campaign launched recently

Hired Evolve Creations, UK to enhance anddevelop new packaging for Zandu brands Marketing experts like Mr. Alyque Padamsee are being consulted Initiated Active Marketing Research through ORG

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

Peer Group Comparison

Name of the Company Emami CMP(R.s ) (As on Feb
23.2010)

Market Cap. (Rs. Mn.) 41607.5 0 531944. 60 143286. 60 60928.1 0

EPS (Rs.)

P/E (x)

P/BV (x)

Dividend* (%)

550.00

14.33

38.38

11.57

225.00

HUL

243.85

9.24

26.39

25.80

750.00

Dabur India 165.50

4.67

35.44

19.40

175.00

Marico

100.00

2.97

33.67

16.6

65.50

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Financial Highlights
Results Update (Q3 FY10) For the quarter ended on December 31, 2009 (Consolidated) the company has registered a 24.57% (YOY) growth in the net sales and stood at Rs.3495.80 mn from Rs.2806.30 mn of the corresponding period of the previous year. The operating profit for the quarter stood at Rs.1118.00 mn from Rs.556.10 mn, for the same quarter of last year. EBITDA margins for the quarter stood at 31.98 %. The company has reported a net profit of Rs 780.50 mn for the quarter ended December 31, 2009 as compared to Rs336.50 mn for the quarter ended December 31,2008, registering a growth of 131.95% .EPS for the quarter stood at Rs.10.32 per equity share ofRs.200.

F INANC IAL HIGHL IGH T Consis tent g rowth .. topline

S eries1
$161 5 4 3 2 1 0 2004-5 2005-6 2006-7 2007-8 2008-9 $67 $9 $111 $124

In Millions

5 year C AGR Series 1 + 2 0%

Consolidated (Rs in m As at Q3FY09 Net Sales Net Profit

Quartarly Results:- Consolidated (Rs in mn)erly Results

Q3FY10 3495.80 780.50 %Change 24.57% 131.95%

2806.30 336.50

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Basic EPS(Rs) 5.41 10.32 90.76% Quarterly Results Quarterly Results Consolidated (Rs in mn)

Emami scales up its stake in Rama Newsprint to 5%

The company has silently scaled up its holding in SK Bangur group company, Rama Newsprint &Papers (RNPL) with interests in paper, paper boards and telecom cables, by approximately 5%. As per the details of the deal, Emami group company Emami Paper Mills bought around 8 lakh shares of Rama Newsprint & Papers from the open market on February 9.

Scouting for acquisitions in domestic and foreign markets

Emami, which acquired Zandu Pharmaceuticals, last year for around Rs 700 crore, It is in a better position for acquisitions. Soon it will be a debt-free company. Their balance sheet is strong and they will try to acquire some brands and companies now.The company is currently exploring opportunities in the US and UK markets, and the size of the deal could be up to Rs 600-800 crore.Besides, Emami is looking at strengthening its presence in the international markets like the US,UK and CIS (former Soviet republics) countries, as it aims to achieve 50 per cent of its overall sales to come from exports in the next five years. Emami acquires Bengals once-popular brand Emami has taken over Bengals once-popular brands -- Lakshmi Bilas.Lakshmi Bilas was a popular hair oil brand based in the city and was owned by M.L. Bose and Company. The company has stopped production over two decades back owing to family issues and issues in the management.Lakshmi Bilas also had large footprint in Bangladesh. No announcement yet regarding the acquisition has been made as the group is waiting to get the brand registered under Emami. The financial terms of the deal remain unrevealed. Recommends dividend

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:The company has recommended a dividend of Rs. 4.50 per share (i.e. 225%) subject to the approval of members. The dividend, if approved, will be paid to the members of the Company and the shareholders of The Zandu Pharmaceutical Works Ltd whom equity shares of Emami Ltd will be allotted on demerger of Zandu FMCG undertaking in terms of clause 6.5 of Part III of the Scheme of Arrangement under Sections 391 to 394 of the Companies' Act, 1956.

Financials
Results updates
12 months ended Profit&loss Account (Consolidated) Value(Rs. in million) Description 12m Net Sales Other income Total income Expenditure Operating profit Interest Gross profit Depreciation PBT&E.I Exceptional Items 6180.30 33.80 6214.10 -5202.10 1012.00 101.20 1113.20 -74.00 1039.20 12m 7490.10 78.10 7568.20 -6215.90 1352.30 -210.10 1142.20 -83.50 1058.70 12m 10686.13 60.41 10746.54 -7838.49 2908.05 -342.71 2565.34 -302.36 2262.98 28.00 12m 12502.78 72.49 12575.27 -9314.57 3260.70 -365.16 2895.54 -320.12 2575.42 FY08A FY09A FY10E FY11E

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:PBT Tax PAT Before M.I+Share of P&L M.I+Share of P&L Net profit Equity capital Reserves EPS(Rs) Face Value(Rs) Total No. of Shares 1039.20 -126.60 912.60 -10.70 901.90 124.30 2739.30 14.51 2.00 62.15 1058.70 -141.20 917.50 1.10 918.60 124.30 2829.00 14.78 2.00 62.15 2234.98 -378.65 1856.33 -91.60 1764.73 151.30 4593.73 23.33 2.00 75.65 2575.42 -437.82 2137.60 2137.60 151.30 6731.33 28.26 2.00 75.65

Quarterly ended Profit & Loss Account (Consolidated) Value(Rs. in million) Description 3m Net Sales Other income Total income Expenditure 1870.90 33.2 1904.10 2 -1566.00 3m 2117.30 10.00 2127.30 -1,645.00 3m 3495.8 8.2 3504.00 -2386 3m 3202.13 9.01 3211.14 -2241.49 30-Jun-09 30-Sep-09 31-Dec-09 31-Mar-10E

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Operating profit Interest Gross profit Depreciation PBT&E.T Exceptional Items PBT Tax PAT Net profit Before Mi.I Minority Interest Net profit Equity capital EPS(Rs) Face Value(Rs) Total No. of Shares 338.10 -120.6 217.50 -29.9 187.60 187.60 -38.7 148.90 148.90 -34.6 114.30 124.3 1.8 2.00 62.15 482.30 -66.5 415.80 -44.7 371.10 -25.9 345.20 -58.6 286.60 286.60 -57 229.60 144.3 3.18 2.00 72.15 1118.00 -74.1 1043.90 -111.1 932.80 -2.10 930.70 -150.2 780.50 780.50 0.00 780.50 151.3 10.32 2.00 75.65 969.65 -81.51 888.14 -116.66 771.48 771.48 -131.15 640.33 640.33 640.33 151.30 8.46 2.00 75.65

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Limitations
During the period of my training, it was not possible for me to go through entire topic very well. The most restriction what I felt is on my topic, due to this I had to concentrate in my topic and the other things had to side lined. Beside this, the following limitations I have come across in course of doing the training.

The study is largely dependent on the facts and figures obtained from the Secondary data. Time factor was the most important limitation on preparing this report. The time period for training as too short to collect the required information. The top executives could not be able to give exact position of the concern due to their own work. Another limitation was that while interviewing with the market personnel they were always been in hurry because they had lot of workload on their shoulders the main reason what I realized that the customers orders were more. It is not possible to get every minute details as the company has its own limitations regarding revealing of internal facts and figures. Due to the above fact it has not been possible for me to prepare this report according to my desire. However, I have tried my best to prepare this report from available data and information.

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Information Technology

Emami is investing in its future by further building integrity into its information systems. It has implemented SAP. With the implementation, the following benefits are in the process of being accrued:

Standardized Work Processes

Emami is a global company, offering a diverse portfolio of products to markets in more than 58 countries. With the SAP implementation, we-ll be able to manage our entire global supply chain more efficiently, enabling us to make the best possible business decisions ranging from capacity planning to production scheduling. Imagine a scenario in which we can analyze and evaluate our global inventory with a few strokes of the keyboard. That scenario is now within reach because our new applications and processes allow us to apply a simplified and standardized approach to doing business. The SAP implementation is helping to reduce the amount of time and effort it takes to fulfill customer requests and transactions. Having a robust, online transactional system with a single data base is making that happen.

Improved Timeliness
Operational efficiency to respond quickly to fast changing market realities is a strength we built in our IT department.

Strengthen Relationships
Companywide access to accurate information about customers, production and distribution will form the backbone of our customer care conceptultimately integrating disparate touch points, raising the quality of customer interactions, and focusing business processes

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:across the enterprise around customer needs. Business process will streamline and automation across all locations.

Accuracy of Information
Our new system will serve as a repository of information and allow us to build accurate customer profiles based on the products we sell and the services we offer. But it-s not only about having the right data. It-s about having that data presented in the right format, at the right time and in the right place. And it-s about carrying that customer information all the way through the product cycle, from order commitment to production scheduling to delivery to invoicing. Our business information system enables us to gather, store, analyze, and provide easy access to the most up-to-date information we haveall updated in real-time. Enhanced management control and online user-friendly management reporting.

Operations
Emami Limited is one of the fastest growing ayurveda-focused, health, beauty and personal care product companies in India today. We are in the field of manufacturing of health, beauty and personal care products for over 35 years. Through the efforts of a team of committed and competent personnel, we strive for continualimprovement in our quality performances. Headquarter:Kolkata Manufacturing plants: Kolkata, Guwahati , Pondicherry , Vapi,Pantnagar,Talasari and Silvassa,Manufacturing facilities with CGMP and ISO 9001:2000 certifications Total Area: 1,36,800 Built up Area: 102174 sq.ft. sq.ft.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Important Product Categories Manufactured We have a portfolio of over 30 products derived from select and effective ayurvedic, natural and herbal ingredients. Our main product categories consist of the following: Hair Care Skin Creams , soaps and lotions Talcum Powder Ayurvedic Health Care Products

Sales and Distribution

Emami covers all the states with 29 depots across India and enjoys a wide distribution network comprising 2500+ distributors and a direct coverage of 4.15 lacs outlets. To felicitate this distribution strength, Emami has 1200+ strong and motivated Sales Force including both direct & indirect manpower operating in the market.

Modern Trade:
With the change of scenario in retail market the Company has drawn an extensive coverage plan for targeting customers in modern format outlets effectively selling in the market directly or through exclusive distributors. A specialized Sales Force has also been developed to service these ever growing Modern Retail outlets. Currently, the Company is covering over 4000+ key accounts and is expected to double the sales in 200809.In order to bring in complete retail focus to the business through direct reach and distribution, the

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Company has also undertaken an aggressive plan to identify Focus Sates in the country. The objective behind this is to increase strong numeric distribution, reduce dependency on wholesale, initiate extensive BTL activities, strengthen rural coverage and introduce smart sales force to counter any competition

Various strategic initiatives undertaken to enhance value Effective April 2009, production commenced at Pantnagar unit in the tax free zone of Uttaranchal.

Increase in Sales relaisations at Zandu for reduction in trade margins by around 10%. More focus on the core business, residual non core investments including Zandu Chemicals business was hived off. SAP initiative - streamlining Zandu operations and support systems. Hired global consulting firm E&Y to recommend synergetic benefits in Supply Chain, Logistics and CFA arrangements. Post acquisition integration process underway Streamlining of sales channels New marketing strategies to drive penetration and consumption

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

Major Kinds of Strategies

GROWTH:Growth strategies should give answer to such questions: How much growth should occur? How fast growth should be? Where and when it should occur? FINANCE:Every business has a clear strategy for financing its operations. ORGANIZATION: Organizational strategy has to do with the type of organization pattern on enterprise will use. PERSONAL:They can be many major strategies in the area of human resource and relationship.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:PUBLIC RELATION:Strategies in their area hardly be independent, they must support other strategies and efforts. PRODUCT & SERVICES:A Business exits for its product and services. In a very real sense, profits are merely a measure although in important one of how well a company serves its customers. MARKETING:These strategies are designed to guide managers in getting product or services to customer and encouraging them to buy their product.

Selecting the Target Market

TARGETING:For any business, determination of Target Market is very essential. Unless and until they are clearly going to identify who is its customer, they are not able to sell the product in the Market. emami's main target is its old customer where emami has already commissioned its project. It also concentrates on those companies who are having a plan for commissioning a project. Target Market is fixed basing on Govt. planning, looking in the competition, the possibility of getting the projects.

SEGMENTATION:It also did segmentation for selling its products and projects. Here the segmentation is based upon the geographical location of the customer. The company has set up its five regional offices. The offices are regularly communicating with its administrative office situated at Jamshedpur. It gets the order from its regional officers and forwards it to its registered office where the execution works being done. Hence, all the five regional offices

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:working as if it is webbing over the entire country of its existing customer by taking more and more orders. PROMOTIONS:-

About promotional activity, it does not concentrate that much on promotional activities. Since this is not a consumer product here customer product here customers as well as competitors are very limited and they have to take different strategies in different situations. That's why it does not plays significant role. Though it tries to establish personal contact and builds up the company's image in the mind of the customer. It also does some activities like participating in trade fairs and also arranges some seminars in selected areas where company is expect to get an order.

Developing the Marketing Mix.

For a marketing Strategy it is very essential to do a correct marketing mix. i.e. the combination of 4.P's Viz. Product, Price, Place, Promotion. PRODUCT: Product part is a vital part of its Strategy. Quality is the catchword of Emami for its competition against the foreign giants. It emphasizes on the quality and durability aspects. For its future it should concentrate on the new product development at less price. PRICING: Pricing is very important for this concern. As I mentioned earlier the future of the company depends upon the pricing strategies of the organization. PLACE:

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Coming to place, the company is ready to do any job, which is feasible for the company in other aspects.

PROMOTIONS: About promotional activity, it does not concentrate that much on promotional activities. Since this, is not a consumer product here customers as well as competitors are very limited and they have to take different strategies in different situations. That's why it does not play a significant role. Though it tries to established personal contact and builds up the company image in the wind of the customer. It also does some activities like participating in trade fair and also arranges some seminars in selected areas where company is expect to get an order.

ANALYSIS
I have done market analysis of Emami Products. I have visited each week 150 outlet in 45 days. I have learned how to communicate and how to deal with Retailer. I have learned how to sales and distribute products to Retailers. I have also learned how to target middle urban and rural market. I have analyzed market situation.

(A) Speed of Response:

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:-

GOOD AVERAGE POOR

(B) Availability of spare parts:

EASY NOT EASY

(C) Product range:

HIGH MEDIUM LOW

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(D) Rating of Product in terms of price:

COMPETITIVE HIGH LOW

(E) Are you satisfied with the after sales services?

YES NO CAN'NT SAY

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:(F) At the time of finalizing the order of product, what is the most important Factor?

QUALITY BRAND NAME PRICE

(H) Why Emamis products or equipment?

BRAND NAME EXPERIENCE GOODWILL AFTER SALES SERVICE

(a)

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:(I) Technology used by Emami, is:

EXCELLENT VERY GOOD GOOD FAIR POOR

QUESTIONNAIRE

1.Do you have Emami Navratna oil ? (A) Yes (B) No 2.Is Distributor Comes ? (A) Yes (B) No

3. When distributor Comes ? (A) Weekly (B) Half Monthly

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:4.WHICH IS THE MOST SELLEBLE BRAND OF Cool OIL OF YOUR SHOP ? (A) NAVRATNA (B) HIMGANGE (C)BANFUL (D)OTHERS

5.How much quantity you usually keep ? (A) 3 Pieces (B) 6 Pieces (C) 12 Pieces (D) 24 Pieces Petty 6. Which one companys oil is demanding high? (A) Navratna (B) Himgange (C) Banful 7.Graphical View as per as per 1000 outlets. 8.Your Suggestion ?

(E)

(D) Other Brand

FINDINGS
The first and the major problem is that the company does not have direct and permanent contract with retailers. It is general complain that there is a big communication gap between the company and the retailers and no one is to solve their problem. The second problem of retailers is non availability of quick response of distributors. Distributors do not send the ready stock and thus the delivery man suffers the problems when the retailer demands in emergency.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: One of the major problems is i.e. they are the price difference. They are getting same product in different price from others suppliers (the other suppliers are giving on less price and schemes) thus this problem is very big for distributors and suppliers both. Second problem is wholesale market; the wholesale market is creating problem entering in distributors areas. The problem faced by the distributors is lack of stands in market. This problem disturbs the distributors and retailers both. Retailers demand stands to distributors because executive of others company does not allow to use their stands to put our product. This part explains the major observation that came across during the study. Here some of the important analysis is been done so as to know how and where the company needs to put dint so as improve its images in marketing.

OBSERVATION OF THE STUDY

1 The demand of the products is observed to be grater than competitior products.

As the profit margin with emami products is grater, the retailer want a weekly delivery to them by the distributior.

Due to the improper and untimely distribution of the products to the retailers ,other brands are goining rise in their respective sales.

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It was observed that salesmen dont take orders properlyfrom the retailers and are also unable to convience the properly.

The retailers are not getting any special discount or benefit for their extraordinary sale.

There is unavailabilty of products in the outsides of ranchi as the the distributiors dont deliver to these place.

Demand of Cool Oil in Ranchi

OTHER BRAND BANFUL OIL

1st Qtr 2nd Qtr 3rd Qtr

HIMGANGE OIL

NOVRATNA OIL

4th Qtr

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AS PER 1000 RETAILERS

Navratna Himgange Banfull Other Brand

Comments & suggestion

After spending 45 DAYS in the product marketing division of Emami company Ltd; I have noticed some points.

Comments: Marketing intelligence is extremely good and the area is limited. Future plans not passed on to concerned department properly. Pro-active marketing activities are not up to the mark. Price of some products are very high as compared to competitors. New product development is moving with slow pace.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT:Suggestions: The distribution to the retailer outlets should be timely and it would be better if it is done on a weekly basis.

.The salesman should be trained properly so that they are able to convience the retailers.

The orders must be taken timely from the respective retailers.

Benefits and discount schemes should be launched for the extraordinary retailers for the better advertisement of the brand.

The product must be made reachable to the customers in the adjacent areas of ranchi and in the outskirts as well

Should enhance its Pro-active Marketing. Should increase the communication between the supplier and marketing, procurement department.

Should concentrate on implementation of technological advancement for getting competitive advantage. Should concentrate more on self- value added product, less depend upon the supplier.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: More integration is needed among departmental activities. Should enhance its distribution channels.

Should promote its brand like other competitors. More emphasis on after sales service will also promote the business.

Conclusion
At the current market price of the stock Rs.550.00, the stock trades at a P/E of 23.58 x and 19.46 x for FY10E and FY11E respectively.

The EPS of the stock is expected to be at Rs.23.33 and Rs.28.26 for the earnings of FY10E and FY11E respectively.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: The top line and bottom-line of the company are expected to grow at a CAGR of 26.47 % and 33.33 % over FY08 to FY11E.

Price to Book Value of the stock is expected to be at 8.77x for FY10E and 6.05 x for FY11E

Emamis brands are promoted by eminent celebrities like M S Dhoni, Amitabh Bachchan, Shah Rukh Khan, Madhuri Dixit, Kareena Kapoor, Sunny Deol, Preety Zinta etc, who help the company to gain mass appeal through its brands.

Emamis core business continues to do well, with both power brands and new launches doing well. The shifting of production of Zandu Balm to excise-exempt locations and higher realizations are helping widen margins.

The company only focuses on products offering high margins, thus maintaining superior profitability.

After the acquisition of Zandu, Emami now has the strength of century old Zandu Ayurveda products like Zandu Balm, Zandu Chawanprash, Kesri Jeeven, Panchristha, Nityam Churna, etc,which help the company in bolstering the brand image

The company is currently exploring opportunities in the US and UK markets, and the size of the deal could be up to Rs 600-800 crore.

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ACKNOWLEDGEMENTSKNOWSYNOPSIS OF THE PROJECT:SYNOPSIS OF THE PROJECT:- SYNOPSIS OF THE PROJECT: The Indian middle class population is poised to grow from 300 million people in 2008 to 583 million people by 2025. This segment is expected to generate maximum demand for FMCG and consumer goods.

Emami has tied up with ITC Ltd. to distribute products through the echoupal outlets, thus ensuring greater rural reach.

We recommend BUY in this particular scrip with a target price of Rs.675.00 for Medium to Long term investment.

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Bibliography
Principle of Marketing Management- Philip Kotler EMAMIs Annual Report EMAMIs Monthly Magazine EMAMIs product Catalogue Website: www.emami group.com www.google.com Newspapers: Economics Times Business Standards Financial Express Personal interview with the employ

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