EMBARQ | Visual Identity Guidelines

photography Photography plays an important role in communicating and presenting engaging content for TheCityFix readers. Photos should be human-interested and convey issues of sustainable transport and urban development in the most dynamic way possible. Avoid corporate and stock photos. All photos must be Creative Commons licensed. Attribution will always be given to the photographer.

Photo Guidelines

transformational

HUMAN

INTERACTIVE

REALISTIC

LOCAL

NATURAL

COLORFUL

DYNAMIC

PEOPLE

Human interaction

The human dimension of sustainable transport and urban development should come through in TheCityFix's photo elements. Human interaction should be portrayed positively and shot realistically. Avoid forced or staged composition.

Local character

LOCALITY Photography should be a means of bringing the local experience to the viewer. Focus on distinctive local qualities. Use color, landscape and atmospheric mood to convey a realistic impression as clearly as possible.