TREVOR MCINTOSH

(719) 510.3182 | TREVOR.MCINTOSH@GMAIL.COM | TREVSTYLE.COM

Results-driven marketing superstar with a passion for success

Multifaceted marketing professional with a proven track-record of developing world-class marketing & sales strategies for firms of all sizes, including international fashion design houses, leading ecommerce and catalog retailers, and the top tech startup, Dropbox. Skilled in developing integrated, multichannel marketing campaigns and social media strategies. Focused on business growth through creative strategic planning and operational effectiveness.

EXPERIENCE
International Ecommerce & Digital Marketing Manager CHEFS Catalog July 2011-June 2013 Management of global sales and marketing program, domestic affiliate channels and partnerships for CHEFScatalog.com. Strategic digital marketing initiatives assisted in the recent acquisition of CHEFS Catalog and Cooking.com by Target. 167% YOY global sales increase across 101 countries, 157% affiliate sales increase and doubled marketing ROI Functional leadership and management of the global sales & marketing initiatives, overseeing planning, operations, and execution. Lead the development of acquisition and retention online marketing programs and ecommerce initiatives Implemented marketing best practices to improve demand generation, program performance and enhancement of the marketing ROI for affiliates, comparison shopping engines and global partnerships. Strategic Marketing & International Ecommerce Consultant Independent August 2005-Present Plan and implement marketing strategies to help over 22 firms effectively market and sell their products / services Recent Clients: Dropbox (San Francisco), Growing Field International (Fort Collins), Fanboyz.net (Denver) Development of ecommerce websites and strategic direction. Implementation and management of marketing procedures and processes Evaluation and development of portfolio of marketing tools and services Develop, manage and execute major strategy and client research projects Determine a new marketing strategy to meet the clients individual targets and assist with implementation of branding, web site content, social media campaigns, ecommerce development and new marketing plans President / Founder Apparel Valley / ApparelValley.com July 2009May 2011 Built, marketed and operated a successful online and brick & mortar retail operation from initial conception through the sale of the company to Atlandia Imports Inc. Hired, trained & managed a total team of 9 people Designed and produced all sales and marketing materials/communications including model/product photos, logos, graphics, newsletters and website design Managed all web, email, social media content, SEM, SEO, PPC campaigns and online marketing strategies Managed budgets, sales forecasts, inventory, order management, marketing and ROI reports Vice President - Icelandic Design, Direct to Consumer Division Dec. 2008Sept. 2010 Built & managed the direct to consumer division of a leading fashion line consisting of two online retail stores, icelandicdesign.com & icelandicoutletstore.com, and a direct mail Icelandic Design catalog Designed and produced all sales and marketing materials/communications including model/product photos, logos, graphics, newsletters and website designs Managed all web, email, social media content, SEM, SEO, PPC campaigns and online marketing strategies Tracked, analyzed and developed action plans for improvement of sales and marketing initiatives Managed budgets, sales forecasts, inventory, order management, marketing and ROI reports Sales & Marketing Coordinator - Icelandic Design, Wholesale Division July 2007April 2009 Assisted Sales and Marketing Directors in promotion and sales of Icelandic Designs prominent clothing and accessory lines through various integrated communications and marketing activities. Production and execution of direct mail campaigns, email campaigns, outbound calls, trade shows and events, public relations, customer communications, media advertisements, promotions and other marketing plans.

 Design and production of all sales and marketing materials including seasonal wholesale catalogs, newsletters, print and electronic advertisements, brand logos, hangtags, retailer surveys, collateral materials Planning and coordination of sales and marketing events including international sales meetings, line presentations, fashion shows, photo shoots, national tradeshows, market analysis meetings, line development and direction meetings. Writing and maintaining content and providing updates to company websites and social media accounts. Marketing Coordinator - CSU, Office of the VP for Finance & Administration Production of all web media, print materials & press releases Revised 11+ University-wide faculty and staff operational manuals Cataloged and organized university filing system May 2005-July 2007

Assistant Retail Manager Phillips-Van Heusen / G. H. BASS Feb. 2005-May 2006 Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers. Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints. Plan and coordinate advertising campaigns and sales promotions, and prepare merchandise displays and advertising copy. Plan and prepare work schedules and keep records of employees' work schedules and time cards. Mobile Food Service Manager - Colorado Springs Flea Market May 1999-August 2005 Promoted after 3 years to manage the food cart and snow cone cart operations at the largest indoor/outdoor flea market & farmers market in Colorado. Hired, trained and managed two dozen drivers serving up to 15,000+ people per day Managed inventory, resource planning, driver scheduling and more.

EDUCATION
Bachelor of Science, Business Administration, Marketing Colorado State University Fort Collins, Colorado August 2003-May 2007

CERTIFICATIONS
Advanced Microsoft Excel 2010 Certification Infinite Skills Inc. License 711430001358286263 Inbound Marketing Certified Professional (Honors Distinction) Inbound Marketing University www.inboundmarketing.com/user/343709 2013 2013

ACTIVITIES, AWARDS AND AFFILIATIONS

Volunteer - Home O Hope Charity Dec. 2010-Present Logistics Manager for International Off-road Race Team - Red Ghost Racing (Palmdale, CA) Summer 2006 Alpha Kappa Psi Professional Business Fraternity, Nu Rho Chapter Jan. 2004May 2007
Vice President of Administration [2006-2007}, Vice President of Membership & Marketing [2005-2006], Philanthropic Committee Chair [2004-2005], Chapter Historian [2004-2005], Best New Member Award, Best Member Award, Brotherhood Award, Photography Award, History Keeper Award, Best Dressed (x2) Represented Colorado State University at two Success Institutes in Las Vegas, Nevada and Chicago, Illinois. Entrepreneurship Club, Premedica Club, American Sign Language Club, Special Needs Swim Volunteer Business College Council, Executive Governing Committee, Colorado State University Marketing Professor Interview Committee, Colorado State University Kennedy Center It Takes Five Board Member, Colorado Springs, Colorado