P-Mart Pvt. Ltd. A Journey of Handcart to Retail P-mart Pvt. Ltd.

. has started his journey in 1977 from tumbling the garments on the handcart and grooms itself to biggest tycoon of retail in the town at the prime locations. Company extended itself to five more locations within the district. The company initiated with sales of apparels and stretched into almost every segment of lifestyle products. The main focus of the company is on customer satisfaction by providing them personal touch extending sometimes up to over catering of customers. For promotions, not leaving any stone unturned of marketing P-mart thrown the series of offers and schemes ending up to paying one way fare to their honorable customers. Being the initiator of organized retail P-mart enjoyed the largest market share in the district until the real organize brand came into picture. In spite of extreme personal approach, assistance and tremendous luring offers, the sales of P-mart stepped back and gradually depriving up to only seasonal footfalls and in practical only at the survival BEP. Moving obvious the company adapted the corporate sales to nearby industries to sustain. The company always proclaimed customer satisfaction and true value of money is a prima facie policy.

Analyze the case.