Professional Documents
Culture Documents
17o
17o
17o
5/23/11
12:11 PM
...
Made in China
The Economist
2007
Marketing
Management Marketing
,
E-mail
50
!
-
,
1894-1986
20 21
www.economia.gr
17 economia
Page 1
17
economia
- -
2011
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economia
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2011
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ISBN: 978-960-9490-10-8
.. - economia PUBLISHING
2011
: economia PUBLISHING
- :
Art & Design: , Economia
6-8, 105 51
.: 210- 3314.714, fax: 210-3230.338
www.economia.gr, sales@economia.gr
, , , , .
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Economia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
, , & . . . . 39
, & . . . . . . . . . . . . . . . . 47
, & . . . . . . . . . . . . . . . . . . . . . 55
, & . . . . . . . . . . . . . . . . . . 67
, & . . . . . . . . . . . . . . . 77
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
: , 1994-2010 . . . . . . . . . . . . . . . . . . 131
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.
economia
,
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.
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. , , ,
.
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,
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.
, Economia, ,
.
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1
ALPHA BANK
, 4.000
, 2.000
3
S & B ..
, 1.000
4
AEGEAN
5
AEGEAN
2
8
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BA, 14.500
management 2.000
, 1.000
management 2.000
, 1.000
, 1.000
5
ATTICA BANK
, 500
9
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EUROBANK EFG
ERNST & YOUNG
E-SHOP.GR
MAD TV www.mad.tv Mad Radio 106,2
KARIERA.GR
GREEKBOOKS.GR
SKYWALKER.GR
ZHTEITAI.GR
10
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() . 1928 ,
. - , , , , ,
, . -
.
28 -, 20 8 , :
62.000
3.900
7.390 ()
40%
, -
16
,
, . ,
, .
11
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()
,
. 1920
1926 (). 1989, , . ,
.
8 , 27 , , ,
,
.
, , ,
.
, . , - .
,
, ,
.
'
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, , .
12
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13
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1990 . ,
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,
,
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:
bachelor :
-
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bachelor :
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MSc
, . 24
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36/2005 .. 38/2010. T
NARIC ( ) 14
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,
.
, (British Accreditation Council for Independent Further and Higher Education).
www.ellinovretaniko.gr, 2108217710, 210-8215025, e-mail: pub-rel@bhc.gr.
NAI
OXI
,
15
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EUROBANK EFG
Eurobank EFG
87,2 . . 10
1.600
22.500 . Eurobank EFG
, , ,
, , , . , .
Eurobank EFG ,
, .
2010
1.498 .
1 *
11,9%
113 .
**
13,1%
( ) 58,5 .
48,8%
44,4 .
7,7%
87,2 .
51,4%
* 45 .
** pro-forma
Eurobank EFG
Moodys
Ba3/ +
B1
B+ / B
Fitch
+/ / D-3
Eurobank EFG,
, EFG Group. 2009,
EFG Group , , 7,5 . ,
16
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98 . , 26.000
40 . 210.000,
.
( 31.12.10)
23,3%
44,8%
EFG Group
24,2%
7,7%
:
Eurobank EFG,
,
.
, www.eurobank.gr
.
17
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ALPHA BANK
Alpha Bank 1879
.
1.000 , Alpha Bank , , , , , ,
.
Alpha Bank, , ,
, ,
, , , private banking, , leasing factoring.
Alpha Bank, ,
, ,
.
18
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ENIKH
, . ,
.
574 1.481 ATM.
, 12 , 1.185 . 8 , , , , , ,
. , ,
.
121 . , 36.900 . , ,
. 2010 406 . , 2010
9,7 . . (Tier I)
13,1%, . ( ) 103%.
, .
, .. .
: 1) , 2) , 3) 4)
.
, .
, , .
100 1000
2010, The Banker-Financial Times.
( 31.12.2010)
19
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, ,
.
Hellenic Postbank - , ,
.
, .
.
, .
, .
20
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()
() 1962.
, , .
,
, , .
,
management
: (), (),
(),
(), (), o
(),
(), () ().
Management Associations, , . , 49 , 400.000 ,
800.000 14.800 ,
22 3.300 .
: , , , . ,
.
,
, ,
.
(), 21
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.
, ALBA.
,
,
.
, , ,
. , Coca-Cola ,
.
, .
,
, .
22
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, 1998, ,
10 . (: ).
2010, 8,5 . , 205 . . (35,5%), Paneuropean Oil and Industrial
Holdings S.A. (41,3%), (15,7%) (7,6%) .
, 70% . ,
70%
.
,
EKO ( BP Hellas). EKO 1.100
, , . BP
( ) . 1.100
BP , 170.000 .,
.
. ()
,
, , , , ,
, 300 .
, . , West
23
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24
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S & B ..
S & B ..,
1994, S & B
1934 ,
. , S & B
.. 1996 ,
... ... & ,
2003.
2010 420 .
2.000 . M , 26 , 46 28 20
5 76 .
S & B ,
. 90,
S & B ,
,
, .
, S & B .. ,
.
S & B
. , , S & B ,
.
(, ,
Otavi, Stollberg),
, ,
, . , , , 2.000
15 , , , , , ..
25
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S & B , ,
. , ,
,
.
,
.
S & B , , . ,
. ,
, ,
.
S & B , ,
, , ,
.
S & B
www.sandb.com
26
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ATTICA BANK
Attica Bank 1925
,
80 .
:
()
, , :
ATTICA WEALTH MANAGEMENT
ATTICA VENTURES
ATTICA FINANCE
ATTICA FUNDS PLC
ATTICA BANC ASSURANCE
ATTICA BANK PROPERTIES
Attica Bank
,
,
.
,
:
)
)
)
27
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AEGEAN
H Aegean Airlines, , 2010
6,23 . 30/06/2010, , STAR ALLIANCE. 12 , Aegean European Regions
Airline Association (ERA). ,
,
. ,
Skytrax World Airline, 2009. Aegean 36 24
, 6 (charter). , www.aegeanair.com
28
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E-SHOP.GR
H e-shop.gr
, 1998.
cd, 15 , Innovator.
, ( ) .
website,
68 . ,
ERP logistics, ,
.
2011 13 , e-shop.gr 15 ,
Innovator(tm) , hardware, software, , , ,
, , .. ,
2.500 desktop laptop Innovator
, 5.500 ,
.
,
. , service /
Innovator 10.000 .. . , ,
e-shop.gr
.
e-shop.gr , .
29
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MAD
Mad, , 6
1996 brands
.
, Mad Music & Media Services
, ,
Mad TV, (Mad Greek/Nova, Mad BG/, Mad
World/UBI/, Blue Channel/ANT1 Satellite/USA, GNet/Goodys/),
Mad Radio 106,2, 5 interactive (Mad
Music/Nova), internet sites (www.mad.tv, www.momad.gr ..).
, Mad Wind MoMad, event , Mad Video
Music Awards, Athens Music Forum,
Mad Secret Concerts Mad Live in Athens ..
Mad B2C & B2B
Mad Full Tracks ( download Wind, Mad Scanner ( Vodafone, Wind, Q MoMad),
Mad Shop ( CD shop), Mad Melody (
), real time video streaming Mad TV 2G & 3G mobile content (ring-tones, logos,
MMS) (Wind, Vodafone, Cosmote) ..
Mad TV, & . , 153 51,
: 210 6665669, Fax: 210 66 65 812, www.mad.tv
30
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KARIERA.GR
.. 1997 ,
.
, ,
, . 2006,
( ). kariera.gr
on line recruitment site . 2007,
CareerBuilder.com, site
.
/
kariera.gr job site
,
.
Interview Days:
/
( ) .
.
Hominum Opus:
management .
Kariera Seminars:
: ,
. ,
. , ,
, !.
.
31
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,
,
, . ,
, ,
,
, ,
,
.
32
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GREEKBOOKS.GR
!
greekbooks.gr, Imako Media .., 1999 Greek Geeks A.E.
, .
2008,
Greek Geeks 100% MEDIA
A.E., ..,
MEDIA A.E. 51% Greek Geeks 49% ..
e- DVDs, CDs,
Video Games, , Hobby , ,
, 268.000 !
,
myphotogallery, , ,
.
greekbooks.gr,
, e-books.
Web Awards 2000,
Best e-Shop Site.
greekbooks.gr leader , on
line , .
, / ,
33
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.
- ,
e-commerce , greekbooks.gr .
, ,
user interface,
, .
, greekbooks.gr
!
greekbooks.gr ,
, ,
e- .
,
internet.
34
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SKYWALKER
skywalker.gr
. 6.000 , 40.000 .
skywalker.gr
, skywalker.gr
Skywalker/education. site, .
, , , . site
, .
:
. 46, 163 45
.: 210 97 30 280, Fax: 210 97 09 464
E-mail: services@skywalker.gr,
education@skywalker.gr,
www.skywalker.gr/education
35
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ZHTEITAI.GR
.GR
. 2,5 .
, , , ,
,
.
, ,
, , , ,
.
,
, , e-learning,
.
,
, ,
.
. .
.GR, ,
, , , ,
, , , ..
. 2001, , , ,
.
15:00-16:00,
FM 105,8 91,6.
36
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:
17 economia
,
,
,
,
.
,
:
. ,
, economia
37
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1o
&
&
. .
. , .
. , . ,
, . , , , , , haute couture.
, . , , , ,
, , ,
. , , National Trust for Historic Preservation:
+ + =
.
, , . , .
;
, ,
39
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. ,
. , , .
. 2008, . 2007 Guggenheim ( ), 2010 62% ,
212.925.617 , 3.853 . , ,
Cape Town ,
230 . 11.000
2009.
, ,
. , 2007 30%, 1997. ,
, . ,
, .
, .
, Alafodimou and Alafodimos (2009)
, , ( ) (, , , , ..). , , , . , ,
, , , , .
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. ,
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European Regional Development Fund Leader+. ,
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.
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. , ,
, , , .
, , , . ,
, . ,
, -. , . , think tank .
web 3.0,
. ,
, .
:
1) .
, ,
. Europeana, TELL-ME-MOR,
2) (.., Agamemnon).
, . : .
3) . EPOCH
.
, .., .
4) on line ,
(.., TENTelecom).
5) self- generated content,
Facebook, Twitter, blogs, web portals RSS. , .
43
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, .
6) , i-pad,
.
7) visitor oriented ,
, . , ,
Indigo.
8) (GISs) ,
..
9) / (Mobile-commerce/marketing).
, ,
sms , .
, (3G) .
10) VoIP (.., fashion show)
.
, , : .
.
. , .
, .
. ,
, , .
17os 51-144:Layout 1
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www.athinorama.gr/travel/hotels/articles/default.aspx?id=8625
www.aueb.gr/pages/news/popup.php?catid=17&index=26
www.guggenheim-bilbao.es/uploads/area_prensa/notas/en/PR_Results_2010.PDF
www.culturalheritagetourism.org/howToGetStarted.htm
www.culturalpolicies.net/web/greece.php?aid=422\
www.cultural-representation.com/
www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010
ec.europa.eu/information_society/tl/soccul/cult/projects/index_en.htm
www.go-online.gr/ebusiness/specials/article.html?article_id=386
www.marketingweek.gr/default.asp?pid=9&la=1&cID=3&arId=34825
news.kathimerini.gr/4dcgi/_w_articles_economy_3_13/02/2011_432441
www.wirelessresearch.eu/
45
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2o
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, , ,
.
, , . ,
. ,
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2011
. , , . 18 Adam Smith1
, .
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-
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Adam Smith, The Wealth of Nations, 1776,, W. Strahan and T. Cadell, London
47
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. , , , . , , ,
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:
54% ,
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15%
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, , .
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,
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,
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10%
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2011.
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. .
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www.yppo.gr
www.culture.gr
http://odysseus.culture.gr/
www.statistics.gr
www.sete.gr
www.grhotels.gr
www.wttc.org
www.unwto.org
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(New York: Cambridge University Press, 1990), 8-18
24
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University Press, 1990)
25
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26
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Ann Arbor: university of Michigan Press Ostrom, Governing the Commons, 198
36
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: , , , ,
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: , 2001
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1243-1248
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Organizations, and States. Cambridge, MA: Harvard University Press, 1970
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Press, 2004
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, ,
, , , edited by Rowan Gibson,
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