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EXOFILO 17OS:Layout 1

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...
Made in China


The Economist


2007






Marketing

Management Marketing
,

E-mail
50
!





-
,

1894-1986
20 21



, & / Greece, Star


& Secret Islands
| Magical Greece
365
:

Mont Parnes:

www.economia.gr

17 economia

Page 1

17
economia

- -



2011

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17
economia


- -

2011

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ISBN: 978-960-9490-10-8
.. - economia PUBLISHING
2011
: economia PUBLISHING
- :
Art & Design: , Economia

6-8, 105 51
.: 210- 3314.714, fax: 210-3230.338

www.economia.gr, sales@economia.gr
, , , , .

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Economia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
, , & . . . . 39
, & . . . . . . . . . . . . . . . . 47
, & . . . . . . . . . . . . . . . . . . . . . 55
, & . . . . . . . . . . . . . . . . . . 67
, & . . . . . . . . . . . . . . . 77

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127
: , 1994-2010 . . . . . . . . . . . . . . . . . . 131

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.


economia

,
, 17 !,

.
, ,
.
, :
, , ,
. ,
,
, .
, ,
.
, , ,
, ,
5

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. , , ,
.
, ,
,
. ,

.
, Economia, ,

.

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1
ALPHA BANK
, 4.000

, 2.000

3
S & B ..

, 1.000

4
AEGEAN

5
AEGEAN

2
8

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BA, 14.500

management 2.000

, 1.000

management 2.000

, 1.000

, 1.000

5
ATTICA BANK
, 500
9

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EUROBANK EFG


ERNST & YOUNG


E-SHOP.GR
MAD TV www.mad.tv Mad Radio 106,2
KARIERA.GR
GREEKBOOKS.GR
SKYWALKER.GR
ZHTEITAI.GR

10

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() . 1928 ,
. - , , , , ,

, . -
.
28 -, 20 8 , :
62.000

3.900
7.390 ()


40%
, -
16

,
, . ,
, .

11

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()
,
. 1920
1926 (). 1989, , . ,


.
8 , 27 , , ,
,

.
, , ,
.
, . , - .
,
, ,
.
'
, ,
, , .

12

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ERNST & YOUNG


Ernst & Young , , . ,
141.000 . , .
1 2008, Ernst & Young 88
, , ()
, ,
65.000 3.400 .
, Ernst & Young , 1926,
, 521 . A 12 - , , 19 : , ,
, , , , , , , , , , , , , , , , .
,
, . , ,

.

Ernst & Young :



13

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1990 . ,

.
,
,
.
:
bachelor :
-
-
-

bachelor :
-
-
- /
-
-
:
:
-
-
-
-
MSc

MSc
, . 24
, ,
.
,
. , ,
36/2005 .. 38/2010. T
NARIC ( ) 14

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,
.
, (British Accreditation Council for Independent Further and Higher Education).

www.ellinovretaniko.gr, 2108217710, 210-8215025, e-mail: pub-rel@bhc.gr.

NAI
OXI







,








15

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EUROBANK EFG

Eurobank EFG
87,2 . . 10
1.600
22.500 . Eurobank EFG
, , ,
, , , . , .

Eurobank EFG ,

, .
2010

1.498 .

1 *

11,9%

113 .

**

13,1%

( ) 58,5 .

48,8%

44,4 .

7,7%

87,2 .

51,4%

* 45 .
** pro-forma

Eurobank EFG

Moodys

Ba3/ +

B1

Standard & Poors

B+ / B

Fitch

+/ / D-3


Eurobank EFG,
, EFG Group. 2009,
EFG Group , , 7,5 . ,
16

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98 . , 26.000
40 . 210.000,
.

( 31.12.10)


23,3%

44,8%

EFG Group

24,2%


7,7%

:
Eurobank EFG,
,
.
, www.eurobank.gr
.

17

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ALPHA BANK
Alpha Bank 1879
.
1.000 , Alpha Bank , , , , , ,
.
Alpha Bank, , ,
, ,
, , , private banking, , leasing factoring.
Alpha Bank, ,
, ,
.

18

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ENIKH

, . ,
.
574 1.481 ATM.
, 12 , 1.185 . 8 , , , , , ,
. , ,
.
121 . , 36.900 . , ,

. 2010 406 . , 2010
9,7 . . (Tier I)
13,1%, . ( ) 103%.
, .
, .. .
: 1) , 2) , 3) 4)
.
, .
, , .
100 1000
2010, The Banker-Financial Times.
( 31.12.2010)

19

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, ,
.
Hellenic Postbank - , ,

.
, .
.
, .

, .

20

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()
() 1962.
, , .
,

, , .
,
management
: (), (),
(),
(), (), o
(),
(), () ().
Management Associations, , . , 49 , 400.000 ,
800.000 14.800 ,
22 3.300 .
: , , , . ,
.
,
, ,
.

(), 21

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.
, ALBA.

,

,
.
, , ,
. , Coca-Cola ,
.
, .
,
, .

22

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, 1998, ,
10 . (: ).
2010, 8,5 . , 205 . . (35,5%), Paneuropean Oil and Industrial
Holdings S.A. (41,3%), (15,7%) (7,6%) .
, 70% . ,
70%
.
,
EKO ( BP Hellas). EKO 1.100
, , . BP
( ) . 1.100
BP , 170.000 .,
.
. ()
,
, , , , ,
, 300 .

, . , West
23

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Obayed Mesaha , 30% .


, .
50%,
60% . , , PVC, .

EDISON, . Elpedison, 2 (50/50),
1.500-2.000MW,
390MW (CCGT) CCGT 420MW . ,
.
35% .. (),
. 100%
.. () 51%
(), , .

. -
, 35% , --, -,
South Stream.

24

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S & B ..
S & B ..,
1994, S & B
1934 ,
. , S & B
.. 1996 ,
... ... & ,
2003.
2010 420 .
2.000 . M , 26 , 46 28 20
5 76 .
S & B ,
. 90,
S & B ,
,
, .
, S & B .. ,
.
S & B
. , , S & B ,

.
(, ,
Otavi, Stollberg),
, ,
, . , , , 2.000
15 , , , , , ..
25

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S & B , ,
. , ,
,
.
,
.
S & B , , . ,
. ,
, ,
.
S & B , ,
, , ,
.
S & B
www.sandb.com

26

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ATTICA BANK
Attica Bank 1925
,
80 .
:

()


, , :
ATTICA WEALTH MANAGEMENT
ATTICA VENTURES
ATTICA FINANCE
ATTICA FUNDS PLC
ATTICA BANC ASSURANCE
ATTICA BANK PROPERTIES
Attica Bank
,
,
.

,
:
)
)
)

27

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AEGEAN
H Aegean Airlines, , 2010
6,23 . 30/06/2010, , STAR ALLIANCE. 12 , Aegean European Regions
Airline Association (ERA). ,
,
. ,
Skytrax World Airline, 2009. Aegean 36 24
, 6 (charter). , www.aegeanair.com

28

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E-SHOP.GR
H e-shop.gr
, 1998.
cd, 15 , Innovator.
, ( ) .
website,
68 . ,
ERP logistics, ,
.
2011 13 , e-shop.gr 15 ,
Innovator(tm) , hardware, software, , , ,
, , .. ,
2.500 desktop laptop Innovator
, 5.500 ,
.
,
. , service /
Innovator 10.000 .. . , ,
e-shop.gr
.
e-shop.gr , .

29

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MAD
Mad, , 6
1996 brands
.
, Mad Music & Media Services
, ,
Mad TV, (Mad Greek/Nova, Mad BG/, Mad
World/UBI/, Blue Channel/ANT1 Satellite/USA, GNet/Goodys/),
Mad Radio 106,2, 5 interactive (Mad
Music/Nova), internet sites (www.mad.tv, www.momad.gr ..).
, Mad Wind MoMad, event , Mad Video
Music Awards, Athens Music Forum,
Mad Secret Concerts Mad Live in Athens ..
Mad B2C & B2B
Mad Full Tracks ( download Wind, Mad Scanner ( Vodafone, Wind, Q MoMad),
Mad Shop ( CD shop), Mad Melody (
), real time video streaming Mad TV 2G & 3G mobile content (ring-tones, logos,
MMS) (Wind, Vodafone, Cosmote) ..
Mad TV, & . , 153 51,
: 210 6665669, Fax: 210 66 65 812, www.mad.tv

30

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KARIERA.GR

.. 1997 ,
.
, ,
, . 2006,
( ). kariera.gr
on line recruitment site . 2007,
CareerBuilder.com, site
.
/
kariera.gr job site
,
.
Interview Days:
/
( ) .
.
Hominum Opus:

management .
Kariera Seminars:


: ,
. ,

. , ,
, !.
.
31

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,
,
, . ,
, ,
,
, ,
,
.

32

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GREEKBOOKS.GR
!

greekbooks.gr, Imako Media .., 1999 Greek Geeks A.E.
, .
2008,
Greek Geeks 100% MEDIA
A.E., ..,
MEDIA A.E. 51% Greek Geeks 49% ..

e- DVDs, CDs,
Video Games, , Hobby , ,

, 268.000 !
,
myphotogallery, , ,
.
greekbooks.gr,
, e-books.

Web Awards 2000,
Best e-Shop Site.
greekbooks.gr leader , on
line , .

, / ,
33

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.
- ,
e-commerce , greekbooks.gr .
, ,
user interface,
, .
, greekbooks.gr
!

greekbooks.gr ,
, ,
e- .
,
internet.

34

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SKYWALKER
skywalker.gr
. 6.000 , 40.000 .
skywalker.gr
, skywalker.gr
Skywalker/education. site, .
, , , . site

, .
:
. 46, 163 45
.: 210 97 30 280, Fax: 210 97 09 464
E-mail: services@skywalker.gr,
education@skywalker.gr,
www.skywalker.gr/education

35

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ZHTEITAI.GR
.GR
. 2,5 .

, , , ,
,
.
, ,
, , , ,
.
,
, , e-learning,
.
,
, ,
.

. .
.GR, ,
, , , ,
, , , ..

. 2001, , , ,
.
15:00-16:00,
FM 105,8 91,6.

36

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:
17 economia

,

,
,

,
.
,

:
. ,
, economia

37

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1o


&


&

. .
. , .

. , . ,
, . , , , , , haute couture.
, . , , , ,
, , ,
. , , National Trust for Historic Preservation:
+ + =
.
, , . , .

;

, ,
39

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. ,
. , , .
. 2008, . 2007 Guggenheim ( ), 2010 62% ,
212.925.617 , 3.853 . , ,
Cape Town ,
230 . 11.000
2009.
, ,
. , 2007 30%, 1997. ,
, . ,
, .
, .
, Alafodimou and Alafodimos (2009)
, , ( ) (, , , , ..). , , , . , ,
, , , , .
, , , . .
40

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. ,
. , .

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, . .
)
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)
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, , , . ,
, .


. , Leonardo da Vinci,
European Regional Development Fund Leader+. ,
.
, . , 3525/2007
. , (.., ). ,
, (, ),
.
,
. , , ,
. , ,
, .
, .
, ,
,
42

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. , ,
, , , .
, , , . ,
, . ,
, -. , . , think tank .



web 3.0,
. ,
, .
:
1) .
, ,
. Europeana, TELL-ME-MOR,

2) (.., Agamemnon).
, . : .
3) . EPOCH
.

, .., .
4) on line ,
(.., TENTelecom).
5) self- generated content,
Facebook, Twitter, blogs, web portals RSS. , .
43

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, .
6) , i-pad,
.
7) visitor oriented ,
, . , ,
Indigo.
8) (GISs) ,
..
9) / (Mobile-commerce/marketing).
, ,
sms , .
, (3G) .
10) VoIP (.., fashion show)
.


, , : .
.
. , .
, .
. ,
, , .

Alafodimou, A.C., Alafodimos, N., (2009), Prospects of Alternative forms of tourism


in Greece. Proc. Int. Scientific Conference e-RA -4 and S.E.F. -2, TEI of Piraeus
Boucouvalas A.C. (September 2006), Plato, e-Tourism and the Search for Knowledge,
Proc of 1st International Scientific Conference eRA
Eurostat Pocketbooks, Cultural statistics, 2007 edition
Financial Times, How to spend it special arts edition: Smart Art, 19 February 2011
44

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Getz, Donald, (1997), Event Management and Event Tourism, Cognizant


Communication Corp Publishes, New York
Homme: Art Issue, No 76, March 2010
ICOMOS, International Cultural Tourism Charter, December 2002
OECD publications, The Impact of Culture on Tourism, 2009
OECD publications, Tourism in OECD Countries trends and policies, 2008
Osica dutch centre for international cultural activities, The economic crisis and
the prospects for art and culture in Europe, October 2010
Washington Heritage Bulletin, Volume 20, Number 4, Cultural Tourism,
Summer 1998
, 22/3/2011, .5
, : , , 2007
Panorama inforegio, 29, .
, 2009


www.athinorama.gr/travel/hotels/articles/default.aspx?id=8625
www.aueb.gr/pages/news/popup.php?catid=17&index=26
www.guggenheim-bilbao.es/uploads/area_prensa/notas/en/PR_Results_2010.PDF
www.culturalheritagetourism.org/howToGetStarted.htm
www.culturalpolicies.net/web/greece.php?aid=422\
www.cultural-representation.com/
www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010
ec.europa.eu/information_society/tl/soccul/cult/projects/index_en.htm
www.go-online.gr/ebusiness/specials/article.html?article_id=386
www.marketingweek.gr/default.asp?pid=9&la=1&cID=3&arId=34825
news.kathimerini.gr/4dcgi/_w_articles_economy_3_13/02/2011_432441
www.wirelessresearch.eu/

45

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2o


&

2011, .
, , ,
.
, , . ,

. ,
, .
2011

. , , . 18 Adam Smith1
, .
,
-
, ; ,
.
1

Adam Smith, The Wealth of Nations, 1776,, W. Strahan and T. Cadell, London

47

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. , , , . , , ,
. , , , .
:
54% ,
3.640.000 , / ,
1,3 /, 4.740.000 .
, 41,2% 13,9
58,8% . , ,
15%
. ,
.

, , . , , ,
,
.
; ,
. , , . , .
, , ,
. (Accessible tourism)
, , .


, , ().
, , , .

. , , .
48

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,
. , , , .
. , ( : -- (sun-sand-see),
,
. .
, ,
. 7,5%
, , ,
, . .
, ,
, ,
, , , . , , , , .
,
1.200.000. ,

.

, ,
, .


, , . ,
,
, .
,
49

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, (accessible tourism) . () (, .., , , ..)


.
30 ,
, :
, ,

:
. , ,
. , ,
, ,
.
, , , ,
, ,

10%
( 650 ), . ,
, , . ,
.
, ,
,
, , , . ( ) . ,
, .


, .
,
. , 50

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, , . ,
( )
. ,
(
1992), , . , .
, , , . , , . ,
, , . ,
, . .., . , (
) , .. .
, Astrid ,
.. Viviane Reading,
2011.
: AVILA (SPAIN), BARCELONA (SPAIN), KOLN(GERMANY) TURKU(FINLAND).
..,
Avila. To ,
,
Avila. 60
,
, .. ..,

, .

. ,
,
.
. ,
, . , .
51

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, ,
(.., ) , , .
,
. , , .., , ..
( ),
.
T 26 ..

,
.

15% ..

, ,
.
,
, ... ,
.. , . . -, .

, , . . ,
. .
, J. Schumpeter2,
,
. , , .

. 2

Joseph Schumpeter, Capitalism, Socialism and Democracy,1942, Harper, New York

52

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,
.
, .
.
, , .
, .
,
. , , .

altiusdirectory. (n.d.). 2011, www.altiusdirectory.com:


www.altiusdirectory.com/Society/international-day-disabled-persons.php
bits-int. (n.d.). 2011, http://www.bits-int.org:
www.bits-int.org/en/index.php?menu=1&submenu=4
business21. (2010, 29). www.business21c.com.au:
www.business21c.com.au/2010/04/accessible-tourism-linking-demographicchange-and-social-sustainability-to-business-success
coolclips. (n.d.). 2011, dir.coolclips.com: dir.coolclips.com/
Healthcare/Disabled/People_with_Disabilities/person_in_a_wheelchair_
visiting_the_art_gallery_vc065132.html
mairoula_k. (2010, 11). ebvomadiaio-rantevou. ebvomadiaiorantevou.pblogs.gr: ebvomadiaio-rantevou.pblogs.gr/2010/00/atomame-anaphria-oi-agnooymenoi-ths-diplanhs-portas.html
Screpantii, E., & Zamagni, S. (2004). .
: .
walkby. (2010, 03). pathfinder. unews.pathfinder.gr:
unews.pathfinder.gr/culture/h-anakhryxh-ths-efrwpa-khs-polhs-prosbasimh-staa-me-a.html
. (2011, 01). www.enet.gr:
www.enet.gr/?i=news.el.article&id=255737
-. (n.d.). 2011, ec.europa.eu: ec.europa.eu/health-eu/
my_health/people_with_disabilities/ms_gr_el.htm
, . (2010, 16). . www.tovima.gr:
www.tovima.gr/finance/article/?aid=373407

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3o

&

&

, , 50 . Jos Manuel
Barroso
. ,
,
, .
, , ,
, .
,
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Union, September 2009
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OECD, The Impact of Culture on Tourism, January 2009
OECD, OECD Tourism Trends &Policies 2010, February 2010
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November 2008
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vector of durable development Centrul de Cercetari Economico-Financiare,
December 2009
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industries on the economic growth- A quantitative approach, The Journal of the
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Meredith Woo-Cummings [.], The Developmental State (Ithaca: Cornell University Press, 1999), 22.

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Elinor Ostrom, Governing the Commons: The Evolution of Institutions for Collective Action (New York: Cambridge
University Press, 1990)
25
Ibid., 12-13
26
Ibid., 8-11
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Freeman, 1973), 229 Ostrom, Governing the Commons, 9
33
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, , ,
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Buchanan J.M. and Tullock G. 1962 The Calculus of Consent: Logical Foundations of Constitutional Democracy
Ann Arbor: university of Michigan Press Ostrom, Governing the Commons, 198
36
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: , , , ,
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74

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Coleman, James S. Foundations of Social Theory. Cambridge, MA: The Belknap Press
of the Harvard University Press, 1990
Covey, Stephen. .
: , , ,
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: , 2001
Garret, Hardin. The Tragedy of the Commons. Science 162 (December 1968):
1243-1248
Hirschman, Albert O. Exit, Voice, and Loyalty: Responses to Decline in Firms,
Organizations, and States. Cambridge, MA: Harvard University Press, 1970
Little, Daniel. Varieties of Social Explanation: An Introduction to the Philosophy of
Social Science. Boulder: Westview Press, 1991
North, Douglas C. Institutions, Institutional Change and Economic Performance.
Cambridge: Cambridge University Press, 1990
-. Understanding the Process of Economic Change. Princeton: Princeton
University Press, 2005
Osborne, Martin J. An Introduction to Game Theory. New York: Oxford University
Press, 2004
Ostrom, Elinor. Governing the Commons: The Evolution of Institutions for Collective
Action. New York: Cambridge University Press, 1990
Prahalad, C.K. . In :
, ,
, , , edited by Rowan Gibson,
. :
Woo-Cummings, Meredith. Introduction: Chalmers Johnson and the Politics of
Nationalism and Development. The Developmental State, Meredith
Woo-Cummings. Ithaca: Cornell University Press, 1999

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Kinsey. 2002. "The economic impact of museums and cultural attractions: Another
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the case of Greek museums, Alex Deffner and Theodoros Metaxas, 43rd European
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museum, Cancun underwater. The Cancun underwater museum, Mexico.
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Bossone National Geographic News, September 2008.
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Despina Sdrali,Harokopio University, Katerina Chazapi, Empirikio high school of
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Berners-Lee T., Hall W., Hendler J., OHara K., Shadbolt N., Weitzner J., 2006 A framework for Web Science Foundations and Trends in Web Science, 1(1).
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Hendler J., Goldbeck J., 2008 Metcalfes Law, Web 2.0, and the semantic web
Quah D., 2003 Digital Goods and the new Economy
Vafopoulos M., Gravvanis G., Platis A., 2006 The personal grid e-workspace
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1999 - 2000
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2000 - 2001
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149

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2001 - 2002
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AND MANAGEMENT STUDIES
THE HERAKLION SCHOOL OF MANAGEMENT

150

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2002 - 2003
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152

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O ( ) , E E K E,
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2003 - 2004
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2004 - 2005
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1 :

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2005 - 2006
:

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2 : ,

&
IST STUDIES

161

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2006 - 2007
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2007 - 2008
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2008 - 2009
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167

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2009 - 2010
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168

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UNIVERSITY OF READING
BSc ECONOMICS & ACCOUNTING

UNIVERSITY OF READING
BSc ECONOMICS & ACCOUNTING










&




&


&



&



&



&

169

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12:11 PM






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