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    Ashish Bharadwaj
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    The internship project began on May 5th under the guidance of the Production Manager and involved studying distributors in North and East Bihar to identify problems and help increase sales. Through interviews and questionnaires with over 50 distributors and clients, gaps were identified. The intern was also tasked with finding new retail outlets to sell ORAS packaged drinking water by highlighting the benefits of partnering with a large FMCG brand. Due to high summer demand, many new retail points were added and sales increased. A consumer study was also conducted surveying 50 clients to determine factors influencing the purchase decision of ORAS packaged water.

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    summary of nimbus

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    The internship project began on May 5th under the guidance of the Production Manager and involved studying distributors in North and East Bihar to identify problems and help increase sales. Through interviews and questionnaires with over 50 distributors and clients, gaps were identified. The intern was also tasked with finding new retail outlets to sell ORAS packaged drinking water by highlighting the benefits of partnering with a large FMCG brand. Due to high summer demand, many new retail points were added and sales increased. A consumer study was also conducted surveying 50 clients to determine factors influencing the purchase decision of ORAS packaged water.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    2 views1 page

    0 Executive Summary

    Uploaded by

    Ashish Bharadwaj
    The internship project began on May 5th under the guidance of the Production Manager and involved studying distributors in North and East Bihar to identify problems and help increase sales. Through interviews and questionnaires with over 50 distributors and clients, gaps were identified. The intern was also tasked with finding new retail outlets to sell ORAS packaged drinking water by highlighting the benefits of partnering with a large FMCG brand. Due to high summer demand, many new retail points were added and sales increased. A consumer study was also conducted surveying 50 clients to determine factors influencing the purchase decision of ORAS packaged water.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    EXECUTIVE SUMMARY

    The project was started on 5th of May after knowing all the relevant the information about the Product available, under the guidance of Mr. Navneet Kumar (Production Manager).The first part of my project involves the study of distributors allocated to me Identification of their problem areas and helping them in order to increase sale. For this I used the method of personal interviews and questionnaires. Along with the distributors a study of Clients was conducted to better understand the grievances and identify the gaps. For this I visited around 50 Distributors in the area .i.e. North and East Bihar and spoke to them. I was also supposed to find out new retail outlets and convince them to sell ORAS Package drinking water by showing them the opportunity of getting attached with a big FMCG brand like Nimbus Beverages and increase the customer base. Because of summer and High demand I was successful in persuading people and a number of new retail sale points were developed and the sale was increased. The second part of my internship was the study of Client/Consumer attitude towards ORAS Package drinking water or more specifically the factors affecting the decision of purchase of milk. For this a sample of 50 Clients/consumer was taken and a Interpretation was carried on to find the decision making factors.

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