Final REPORT

ON

Zong
Submited By Rameez ahmed siddiqui BBa-2 NI-F8-BBA-101 To Sir. umer ajmal

BRAND
Brand is a name, term, sign, symbol Or a combination of these that identifies the product or services of one seller or group of sellers & differentiates them from those of compitators

ZONG
ZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible. The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot. ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services & content to choose from. We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will also make ZONG a success story for others to try and replicate

PRODUCT MIX OF ZONG

Brand Name

Quality Features Packages

Market Development Its all about to find out the segments A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.

A market segmentation of people or organizations sharing one or

more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea.

Affordable Calls: ZONG enters Postpaid market ISLAMABAD: ZONG, the first international brand of China Mobile, has announced its entry into the Postpaid market following a huge increase in its prepaid subscribers base across the country. A number of customised postpaid packages are on offer, to suit the vastly varied needs of individuals, large corporate entities and small businesses. The key features of the ZONG Postpaid include same airtime rates for both onnet and off-net besides keeping the rates competitive and simple with no hidden charges or catches. The postpaid service is said to be aimed towards a common mobile user who has more talk time and is currently keeping a prepaid subscription eventually paying more. The ZONG brand has been built with a vision to enrich the lives of people of

Pakistan through better communication. We will be providing guidance to our customers and sending them comparisons of their bills to ensure that they are at the right package and saving money by best selection of their package plan, stated Director Segment, Products and International Business ZONG Awais Malik. ZONG will be offering state-of-the-art payment solution; postpaid customer can pay through scratch cards, mini-load, cash, credit cards, debit cards etc. It will also be providing a web-based do-it-yourself customer service interface where the customers can change or add anything in their subscription from friends and family numbers addition or modification to mobile payments. Head of Marketing ZONG Salman Wassay while expressing his views about this launch said that before stepping into market, the company carried out extensive market research into what is liked and disliked by the existing and potential customers about the currently available services in the industry. A unique offering of ZONG Postpaid is the spouse number facility whereby customers can call one number for free for the whole month. One important feature of ZONG Postpaid would be that the company will not block any number (security deposit paid) till the time credit limit is reached - even if the customers have not paid their bills for months (being inside their credit limit). staff report

New offers
ZONG cares for its valued customers and thus brings more colors and melodies of information, entertainment and fun. It offers a wide range of new services to serve you even better. Below is a brief introduction of all these services.

A unique sticky service of its kind Buddy Chat that will make you rolling on the floor. It is a great way to socialize with people through the service which is both fun and safe. ZONG launches best packages to make calls to China. ZONG customers can choose two offers within China Value Pack or China Smart Pack. ZONG allows its esteemed customers to talk almost free during day time via its Break Time Offer. ZONG brings an exclusive SMS Mobile directory which offers mobile users the exact information they are looking for when & where they need it. Mobile Hug is a service designed for sending someone you care about a hug using your mobile phone.

Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that delivers 100% on economy and guarantees lowest call rates to any network in Pakistan. ZONG once again sets to launch an interesting service (ZONG Audio Books) that includes something for everyone. ZONG has launched IVR Service Agricultural Portal with a focus on the rural markets, alongside existing segments, covering maximum potential user base for its services keeping in view that 70% of Pakistans landmass is rural. ZONG gives you yet another amazing opportunity to say your heart out through our new product, Unlimited Free Numbers. ZONG brings one more exciting offer Take One for its valued customers. Its an amazing service of its kind that lets you share your photos, videos etc. with a single click to anywhere in the world. ZONG understands the value of sharing small happiness in life, YaariLoad a service as caring as it sounds shares the same value. Now you dont need to worry about your loved ones getting out of credit ever. Be it a small gesture of love, or a friend in need, your demanding younger brothers and sisters, or you just want to impress someone, Yaariload is the answer. Calling your contacts was never as affordable as now. ZONG brings 50 Paisa /Call for its entire clientele to enjoy the lowest call rates ever. ZONG Internet USB Card is product for all internet users around the country that have been longing for a solution addressing all their connectivity needs. Keeping in view the religious interests of our Muslim Clientele, ZONG brings a vast variety of true Islamic perspective through Islamic Services. Now everything on your cell screen! Get latest trends of fashion, have bundles of entertainment and get round the clock connectivity to the News with ZONG Video on Demand (VOD) offer. For the very first time ZONG brings an exciting offer as BYN. Now your special and memorable dates can be your cell number. Enjoy the latest dial tunes instead of listening to the typical ones with ZONG Dial Tunes offer.

With ZONG Mobile Music Channel our valued customers can listen to their favorite songs anywhere anytime. Now ZONG lets all its valued customers to search their favorite songs via SMS Song Search. Feel the joy of being connected with your loved ones and send thousands of SMS every second through ZONG Unlimited SMS. ZONG Mobile Internet Hourly Package gives you freedom of real Internet connectivity in affordable rates. Dont take our words for it, try it yourself and enter to the global world with a difference. For our valued customers, here comes one more unique and exciting offer of its own kind. Now get all the timely assistance from ZONG. Zongopedia has answers to all your valuable, unanswered questions in a simplified and proficient manner. Now all our venerated customers can afford the latest fashioned, stylish cell phones with ZONG Mobile Phone offer.

PREPAID PACKAGES
ZONG 65 Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that delivers 100% on economy and guarantees lowest call rates to any network in Pakistan 12 Aanay Package Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in Pakistan you can change the hour everyday! 50 Paisa/Call (8 Aanay) People claim of simplicity and yet give you half the truth. Only ZONG gives you the full truth at half the price. Now make calls to any other mobile network for 8 Aanay. Free Package For the first time in Pakistan you can make free calls for life! ZONG Super Free Number That's right you can literally talk your heart out 24 hours a day everyday to that special someone - all for FREE!

Break Time Offer For the first time in Pakistan, ZONG offers you the benefit of calling your friends and family freely during daytime. Aik Second Package Make call for just 4 paisas per second!

SMS packages

1- Daily (Rs.3+tax/day with max 500sms per day) 2- 20,000sms for Rs.150+tax(expiry 15days) 3- 20paisa per sms (available on 'free' package)

GPRS/Internet Packages Additionally Zong also provides exciting gprs packages:

1- Monthly (400+tax for 30 days with unlimited use) 2- Hourly (Rs.15+tax /hour) 3- 10Rs/Mb (available on 'free' package)

Zong has introduced Internet through USB modem as well. Zong offers high spped internet through its Edge-enabled network. Other various value-added services include:

1- Kehdo Message (voice sms) 2- Sports Portal 3- Book your number 4- Mobile Music Channel 5- Yaari Load (prepaid balance share facility) 6- Dial Tunes (caller tunes) 7- TakeOne (multimedia sharing) 8- Zongopedia (mobile encyclopedia); and others.