A PROJECT REPORT AT HINDUSTAN COCACOLA BEVERAGES PVT.LTD IS SUBMITTED TO V.

M PATEL COLLEGE OF MANAGEMENT STUDIES [GANPAT UNIVERSITY , KHERVA]

IN PARTIAL FULFILLMENT OF ACADEMIC REQUIREMENT OF FYBBA PROGRAM SUBMITTED BY G E L O T V I J A Y . S. Roll. NO-34 & BAROT DIPAEN. R. Roll. NO-04 ACADEMIC YEAR 2007-2008

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT VIDHYANAGAR, KHERVA (GANPAT UNIVERSITY)

CERTIFICATE

This student

is of

certify
F. Y.

that
BBA

MR. roll

PATEL

VISHAL.

no:

189

exam

no:________ has successfully completed his project work on industrial training during the year 20042005.

DATE : -

PLACE: -

P RINCIPAL: -

FACULTY MEMBER: -

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

Preface
A s a p a r t o f f . y. b . b . a s y l l a b u s t h e p r o j e c t r e p o r t i s must for the student. It is providing real opportunity for student to apply his theoretical knowledge in practical field. In the area of competition and globalization, the marketing research gain performance. It also gives the experience of the p r a c t i c a l f i e l d . To d a y i n t h e r e c o m p e t i t i o n a n d d u e t o t h e c h a n g e i n t a s t e a n d p r e f e r e n c e o f c u s t o m e r.

This will be help the student to bring our and exhibitor qualities which in no way can be exhibited by theoretical training. It helped us to get better prospective and understanding of the working condition of the various industries.

As per the task of the B. B. A programmed. I got the opportunity to task the industrial visit. I visited coca-cola. It was a great and golden chance for me to enrich my knowledge with the on going managerial project pf the c o m p a n y.

During the golden period I found all the necessary information and knowledge of this industry and particularly of t h i s i n d u s t r y.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

ACKNOWLEDGEMENT
It was indeed an opportunity to prepare this report. New experience field with enthusiasm & zeal. For a student of F.Y.B.B.A. level preparation of such kind of report calls for intellectual nourishment, professional help & encouragement from many quarters. It would like to express my gratitude to our principal Mr. KMC for a given me an opportunity to learn about practical business environment, for period of 1 days. Also, I am thankful to my professor, 1 Mr. Manlike Prajapati Who have shaped my understanding.

I am also thankful from my heart to managers who provided me a lot of necessary information regarded the project report without any hesitation

YOURS FAITHFULLY

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

THE Indian government forced Coca-Cola out of the country in 1977. The company's return, in October 1993, coincided with the arrival of its arch-rival Pepsi. The United States multinationals now own 90 factories in India: Coca-Cola 52 and Pepsi 38. They describe these as bottling plants; actually they are pumping stations, each of which extracts up to 1.5m litres of water a day from the ground. It takes nine litres of clean water to manufacture a litre of Coke. The processes used in manufacturing these soft drinks are inherently damaging. The extraction of groundwater deprives poor people of their fundamental right of access to clean water. The factories spew out toxic waste that threatens health and the environment. And the products themselves are harmful the Indian parliament has set up a up a joint committee to inquire into the presence of pesticide residues. In March 2000 Coca-Cola opened a plant at Plachimada, a village in the Palakkad district of the southern state of Kerala, intended to produce 1.2m bottles of Coca-Cola, Fanta, Sprite, Limca, Thums Up, Kinley Soda and Maaza every day. The conditional license granted by the local panchayat (village council) authorized the use of motorized pumps, but the company drilled more than six wells and illegally installed high-powered electric pumps to extract millions of litres of pure water. The level of the water table fell from 45 to 150 metres below the surface. Coca-Cola then polluted what little water it had not stolen from the community. It started by dumping waste outside its premises. During the rainy season, this spread into paddy fields, canals and wells, causing a serious health hazard. The company abandoned this practice and began pumping dirty water into dry boreholes that had been drilled on-site for the disposal of solid waste. This contaminated the aquifers. As the water supply deteriorated, the local adivasi 9

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

(1) Women had to travel about 5km to fetch drinkable water. A journalist at the daily newspaper Mathrubhumi, Virender Kumar, pointed out that during the time this took them, soft drinks would come out of the plant by the truck-load

(2) The women organized a dharna (sit-in) outside the factory gates to protest against the depletion of the groundwater. Because of Coca-Cola's activities, 260 wells sunk by the authorities to supply drinking water and meet irrigation needs have run dry. This part of Kerala is known as the rice bowl but agricultural yields have plummeted. Worse, Coca-Cola has been distributing the toxic waste from its factory to the villagers as free fertilizer. Analysis has shown that this sludge is rich in cadmium and lead, both carcinogenic. Tribal and farming representatives have protested about the serious damage to harvests caused by contamination of aquifers and springs, and by indiscriminate drilling. They have particularly called for measures to protect traditional sources of drinking water, preserve ponds and water tanks, and maintain navigable waterways and canals.

When Coca-Cola refused to account for its practices, the panchayat withdrew its operating license. It has been alleged that the company responded by offering the council's president, Anil Krishnan, a 300m rupee bribe ($6.8m), which he refused. But the loss of the license did not cost them the support of the state government, which awarded Coca-Cola a subsidy of 2m rupees under its regional industrial policy. Pepsi and Coca-Cola have secured similar grants in all the Indian states where they have set up factories, although their products have negligible nutritional value compared with traditional drinks such as nimbu pani, lassi, panna and sattu. Nor does the damage inflicted upon the food chain and the economy stop here. To sweeten its products, the soft drinks industry increasingly uses maize syrup, high in

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fructose and damaging to health. Since maize is already used in the industrial manufacture of animal feed, this significantly reduces the amount available for human consumption, depriving the poor of a cheap, basic food. The substitution of maizederived sweeteners for healthier equivalents derived from sugar cane (such as gur and khandsari) has an adverse effect upon farmers, whose subsistence depends on cane crops. In 2003 the district medical officer advised the people of Plachimada that their water was so polluted that it was unfit for consumption. The adivasi women were the first to denounce Coca-Cola's hydro-piracy with their sit-in. Their initiative sparked national and international expressions of solidarity. In February 2004, as the campaign gathered strength and with a drought worsening the water crisis, Kerala's chief minister finally ordered the closure of the Coca-Cola plant. The entire Plachimada panchayat joined the rainbow alliance created by the women. Another panchayat, in Perumatty, filed a public-interest suit against the multinational in the Kerala high court. In December 2003 Justice Balakrishnana Nair ordered Coca-Cola to cease illegal extraction of groundwater in Plachimada. The reasons for his judgment are as significant as the decision. He pointed out: "The public trust doctrine primarily rests on the principle that certain resources like air, sea waters and the forests have such a great importance to the people as a whole that it would be wholly unjustified to make them a subject of private ownership. The said resources being a gift of nature, they should be made freely available to everyone, irrespective of their status in life. The doctrine enjoins upon the government to protect the resources for the enjoyment of the general public rather than to permit their use for private ownership or commercial purpose. "Our legal system, based on English common law, includes the public-trust doctrine as part of its jurisprudence. The state is the trustee of all natural resources, which are by nature meant for public use and enjoyment. The public at large is the beneficiary of the seashore, running waters, air, forests and ecologically fragile lands.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

The state as a trustee is under a legal duty to protect natural resources. These resources meant for public use cannot be converted into private ownership. "Water is a public good; and since the state and its various agencies are under an obligation to protect groundwater against excessive exploitation, their inaction constitutes a violation of the right to life guaranteed under Article 21 of the Indian constitution. "The Supreme Court of India has consistently maintained that the right to unpolluted air and water are an integral aspect of the right to life as defined by this article. So although there is no law specifically regulating the extraction of groundwater, the panchayat and the state are required to prevent any overexploitation of underground reserves. Coca-Cola's property rights do not extend to the ground water below the land it owns. Nobody has the right to appropriate the lion's share of this resource and the government has no power to license a private third party to extract water in such vast quantities." Accordingly, the court gave Coca-Cola a month to cease water-extraction; and it ordered the panchayat and the state to ensure that this demand was met. The women have been the heart and soul of the resistance and their initiative has been taken up by lawyers, parliamentarians, scientists and writers. The struggle has spread to other areas where Coca-Cola and Pepsi are pumping out aquifers. Following the opening in 1999 of a Coca-Cola plant at Kaladera, a village near Jaipur, the capital of the state of Rajasthan, the water table level below ground fell from 12 to 37.5 meters. The opening of a factory in the Mehdiganj district, 20km from the holy city of Varanasi (Benares), caused groundwater to sink by 12 meters and polluted surrounding fields. A Coca-Cola installation at Singhchancher, a village in the Ballia district of eastern Uttar Pradesh, has caused long-term pollution to water and land. Everywhere, protesters are organizing. But the public authorities' usual response to demonstrations has been violence. At Jaipur, in October 2004, the well-known Gandhi

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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an activist Siddharaj Dodda was arrested for taking part in a peaceful march to demand the closure of the factory.

It is not only the drying-up of the wells; it is also the risk of contamination. When, despite evidence that their products contained pesticides that represent a danger to health (3) Both companies refused to produce a list of ingredients, the Rajasthan high court banned the sale of drinks manufactured by Coke and Pepsi. The Supreme Court rejected an appeal and demanded disclosure of the exact contents of the products. So far, the drinks remain banned throughout the state. A 1999 study by the All India Coordinated Research Project on pesticide residues showed that 60% of food products sold in the country were contaminated with pesticides and that 14% contained residues above permitted levels. Facts like these give the lie to the myth that multinationals are primarily concerned with safety and more trustworthy than the public sector. This prejudice against the public provision of goods and services has helped sell the idea of privatization, which has undermined the supply of clean water at an affordable price. On 20 January human chains formed around Coca-Cola and Pepsi factories across India. People's tribunals gave the hydro-pirates notice to quit the country. The Plachimada case proves that people are more powerful than private companies. Such pillaging of water resources could not happen without the complicity of centralizing states. Campaigns have expanded to encompass dam projects and the grandiose plan to divert all the subcontinent's rivers from their courses, which is increasingly opposed (4) Protesters have denounced the privatizations encouraged by the World Bank specifically that of the Delhi water supply. 13

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

(5) The struggle against the theft of water is not limited to India. Overexploitation of groundwater and major river diversion projects represent a significant threat to the world as a whole. Nature does not distribute water uniformly. If every part of the globe received equal rainfall, with the same frequency and pattern, the same vegetation would spring up everywhere, supporting the same animal species. Our world is built upon diversity; its hydrological cycle is a democratic system for the distribution of water to all living species. Without democratic access to water, there can be no democracy.

(1) Adivasi denotes indigenous tribes, outside the caste system. (2) Virender Kumar, open letter to the chief minister, Mathrubhumi, Thiruvananthapuram (Kerala), 10 March 2003. (3) Studies showed that the beverages contained pesticides. The government commission concluded that these residues fell within the normal limits permitted in India. Coca-Cola consumed in the US contains no trace of pesticides. (4) See Arundhati Roy, The Cost of Living, Modern Library, New York, 1999. (5) Water treatment has been entrusted to Degremont, a subsidiary of France's Suez group. In recent years, the price of water in Delhi has risen 10fold.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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ORGANIZATION STRUCTURE
Chairman

Executive Manager Sr. General Manager General Manager Joint G.M

Executive Production Sr. General Manager Sr. manager

Executive Technical R&D joint G.M

Sr. engineer

Manager

Sr. engineer

Chief manager

Dy.manager

Supervisor

Manager

Engineer

Dy. manager

Workers

Chief operator

Operator

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

BIRTH OF REFRESHING IDEA

John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. It was of 1886 when the pharmacist concocted caramel-coloured syrup in a three-legged brass kettle in his backyard. He first distributed the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed Delicious and Refreshing Dr.Pembertons partner and bookkeeper, Frank M. Robinson suggested the name and penned Coca-Cola in the unique flowing script that is famous worldwide today. Mr. Robinson thought the two Cs would look well in advertising. In 1886 sales of Coca-Cola averaged nine drinks per day. That first, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No.1 soft drink brand ever since. For his efforts, Dr. Robinson grossed $50 and spent $73.96 on advertising. By 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Within four years, his merchandising flair helped expend consumption for $25 million. Robert W. Woodruff became president of the Coca-Cola Company in 1923, and his more than six decades of leadership took the business to unrivalled height of commercial success, making Coca-Cola an Institution the world over.

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THE MEN WHO MADE COCA-COLA

188 5 188 6 188 8 189 9 190 3 190 9 191 0 191 6 191 7 192 3 193 9 195 4 195 5 196 2 197 2 199 17

John Pemberton created Coca-Cola Frank Robinson arrived and instantly devoted all his time to manufacture and promote the drink Asa Candler buys the rights of the secret Coca-Cola formula and along with Charley Pemberton and Wool folk Walker files for the incorporation of the CocaCola Company. Benjamin Thomas and Joseph Whitehead began to bottle the now famous drink. Which was a success. Sam Dobbs takes charge of sales. Harold Hirsh assumes charge of the legal affairs Earl Dean designs and produces the unique 'hobbleskrit' bottle Howard Candler takes over as president Archie Lee revolutionizes the Coca-Cola advertising Robert Woodruff becomes the president Arthur Acklin assumes charge as president Frank Harrold brings Coca-Cola in India Bill Robinson is appointed president Paul Austin is made president Roberto Goizueta is appointed president Dough Ivester appointed president

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

4 199 Douglas Daft is president 9

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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PRODUCTION
Mostly all manufacturing unit have different production, production process of any unit may be mostly depended on the size & nature the industry and quality of the raw material, machinery and technology used in this production. The production process may be shorted or longer. In small scale industry the production process may be short but on other hand in large-scale industry the production process may be longer and time consumer because in the large-scale industry the production process may suffer many problems at time of production.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

PROCESS CHART

WATER TREATMENT

REFINED SUGAR

DE-AERATOR PROPORTIONER COOLER-CARBONATOR

SAMPLE SYRUP FINAL SYRUP FILTORATION

COCACOLA CONCENTRATE

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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BOTTEL WASHER

EMPTY BOTTEL INSPECTION

PRE-INFEED INSPECTION

FILLER CROWNER

UNCASER

FULL PRODUCT INSPECTION

FORKLIFTS

PAKING

TRUCKS

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

THE BOTTELING SYSTEM

Today, our products reach consumers and customers around the world through a large distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent Business. Bottling companies package market and distribute the products using thousands of delivery trucks and routes, more than one million vending machines, and more than two million retail locations. The Coca-Cola Company is committed to assisting its bottlers with the functions of an efficient bottling operation. Quality control, monitored constantly by the company, is necessary to produce high-quality soft drinks.

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PRODUCT ADVANCEMENT

In April 1985 the company proudly introduced the new taste of Coke the first change in the secret formula since the product was created in1886. The launch of Coke with the new taste confirmed the Companys marketing research, many consumers told to the Company they also wanted on option. The company listened and in July 1985 the original formula of Coca-Cola returned as Coca-Cola Classic, in 1886, Coca-Cola became an still remains top selling soft drink of the United States of America.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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INTRODUCTION
The concept of marketing department is very impartment, marketing may be defined as the process of auctions of seller and buyer marketing is comprehensive term. It includes primary resources such as well as set of activities in order to direct the flow of goods and services form the producer in the process of exchange marketing process cover. Marketing department includes purchasing activity. Today there is competition and advertisement mostly is all product and service. There is competition; different types of advertisement are on the mind of the customer.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

MARKETING STRUCTURE
Managing partners

Marketing manager

Sales manager accountant

assistant manager

Area sales executive

Senior sales executive

Sales representative

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

SLOGANS OF THE COCA-COLA

Slogans from the 1930's

1930 - Meet me at the soda fountain 1932 - The drink that makes the pause refreshing 1933 - Don't wear a tired, thirsty face 1934 - When it's hard to get started, start with a 1935 - All trails lead to ice-cold 1936 - Get the feel of wholesome refreshment 1937 - Stop for a pause...go refreshed 1938 - Anytime is the right time to pause and refresh, Pure as sunlight 1939 - Thirst stops here. Makes travel more pleasant.

Slogans from the 1940's

1940 - The package that gets a welcome at home 1941 - A stop that belongs on your daily timetable 1942 - The only thing like 1943 - A taste all its own 1944 - High sign of friendship 1945 - Coke means 1947 - Relax with the pause that refreshes 1948 - Where there's there's Hospitality is itself

1949 -Along the highway to anywhere

Slogans from the V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA. 1950's
1950 - Help yourself to refreshment 1951 - Good food and

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1959 - Make it a real meal

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

Slogans from the 1930's

1930 - Meet me at the soda fountain 1932 - The drink that makes the pause refreshing 1933 - Don't wear a tired, thirsty face 1934 - When it's hard to get started, start with a 1935 - All trails lead to ice-cold 1936 - Get the feel of wholesome refreshment 1937 - Stop for a pause...go refreshed 1938 - Anytime is the right time to pause and refresh, Pure as sunlight 1939 - Thirst stops here. Makes travel more pleasant.

Slogans from the 1940's

1940 - The package that gets a welcome at home 1941 - A stop that belongs on your daily timetable 1942 - The only thing like 1943 - A taste all its own 1944 - High sign of friendship 1945 - Coke means 1947 - Relax with the pause that refreshes 1948 - Where there's there's Hospitality is itself

1949 -Along the highway to anywhere

Slogans from the 1950's

1950 - Help yourself to refreshment 1951 - Good food and just naturally go together

1952 - Coke follows thirst everywhere 1953 - Dependable as sunrise

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, 1954 - For people the go Gon ANPAT UNIVERSITY, KHERVA.
1955 - Americas preferred taste 1956 - Feel the difference, Makes good things taste better

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PRODUCT PLANNING

Product planning is the process of determining that line of products, which can secure maximum net realization from the market product, means creation of utility through transformation of material. I.e. making cloth out of raw cotton and furniture out of wood. Thus to create a product in term which is substitute for the term goods and commodity. In short product is what seller has to sale what a buyer has to buy. There are seven steps in planning and development 1. Innovation new product 2. Idea screening 3. Concept development and testing 4. Business analysis 5. Product development programme 6. Test marketing 7. Commercialization In HINDUSTAN COCACOLA BEVERAGES PVT.LTD.these steps are taken into consideration before taking any step while developing a new product. The chairman of the company considers the new product. Companys main products are Coca-Cola, Fanta, Thums Up, Mazza, Sprite, Crush, Kinley Water, Kinley Soda, Diet Coke, Pulpy Orange and Canada Dry. They are manufacture to the full capacity to the plane.

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PRICING POLICY

Price is the only element in the marketing mix that creates sales revenue. The other elements are costs. Price is the very critical decision in marketing management. What price should be charged for the product is a crucial question. Several feature economy social political and other factors influence the pricing decision. Pricing is one of the most important council areas in the marketing of any product or services, as determines not only profit margin but also the sales volume. Pricing may be price + profit, on the capacity to supply, on the market demand as well as competitors pricing. Price behavior in both domestic as well as international market is influence by the demand supply gap. However due to excellent quality of the companys product. Companys gap 5 to 10 % product on the prices. The pricing objectives of HINDUSTAN COCACOLA BEVERAGES PVT.LTD. are to: Quality of product Competition Behavior of the consumer Target of the consumer In this way HINDUSTAN COCACOLA BEVERAGES PVT.LTD.has determined the price of the product.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

MARKET SEGMENTATION

Market segmentation means to divide a market into different group of customer. There can be a various criteria of market segmentation. The concept of market segmentation is based on the fact that markets of commodities are not homogeneous but they are heterogeneous. If a market is divide into three groups such as child buyers, younger buyers and old buyers. Company basically deal with overseas by us comprises of multinational core and traders of reputes. They application of company product.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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CHANNELS OF DISTRIBUTION.
Distribution channel mines most producers do not sell their goods to final user. Between producer and final user stands one or more marketing inter moderates performing a variety of inaction. Marketing channel derision are month the most critical decision falling management. The companys chosen channels intimately affect all other marketing decision. Channel of contribution from production to consumers. The channel of distribution most by depends on the nature of product. If the product is perishable with in short period of time direct matched distribution issued.

Channel of distribution means channel from production to consumer. The channel of distribution mostly depends on nature product. . If the product is perishable with in short period of time direct matched distribution used. If the product is durable long channel of distribution is used as TV. Washing machine. Agents, middleman, facilitators are the channels by which a company can distribute its product and make easy to reach the same to its consumers in time. The company chosen the channels intimately affects all the other marketing decision. Company mainly direct exports to the market however it involve agents having network in overseas market so far as indirect export and sales in domestic market. Domestic markets are concerned company deal throw reputed agents. .

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

TYPES OF CHANNEL OF DISTRIBUTION

M A N Zero level channel one level channel

RETAILER

C O N

U F A C T

S U

TWO LEVEL CHANNEL

WHOLESALER RETAILER

M E R

U R E S

THREE LEVEL CHANNEL

WHOLESALER

JOBBER

RETAILER

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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SALES PROMOTION
Sales promotion is the techniques which helps in increasing the sales of the product. The techniques should be such that it encourages the customers to purchase the products.

In some occasion sales promotion is most important because company always found competition in the market. First of all the time of establishment of coco-colaoratories the sales of the product is very some time. But day by day the selling of the production is increased was having a not only national market but also international market. It means the firms make exports in most of the country.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

ORGANIZATION OF MARKETING DEPARTMENT

The marketing department of coco-cola. Is in an Ahmedabad. It is to be handled by marketing manager Mr. vinit Mehta. Export is handled by export manager Mr. Vikrambhai bhatt.

The coco-cola. Marketing department trying to satisfy all the customer this product having national as wall as international. The company produces different product such as shaving cream and tooth paste etc. shampoo and shaving cream is marketed last three years by marketing department.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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PHYSICAL DISTRIBUTION

The process of getting goods to consumer has traditionally been called physical distribution starts as the factory. Manager try to choose a set to warehouses and transportation carrier that will deliver produced goods to final distribution in the desired time. The company must have take in to account competitors service standard.

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V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

ADVERTISING
Advertising is the most important means for promoting sales of the product by advertising the knowing well about the quality and prices of the product. Advertisement attractive the customer towards the product. By that way the sales of product is increased advertisement bombarding on the minds of the customer and ultimately the sales of the company or business has to spend crores of rupees after advertisement because he is knowing well. The rupees incurred after the advertisement retune from the sales promotion. HINDUSTAN COCACOLA BEVERAGES PVT.LTD use several of media for advertisement. Just like pamphlets, hoardings, magazines, newspaper, TV. Cinema etc. For the purpose advertisement HINDUSTAN COCACOLA BEVERAGES PVT.LTD disclosed a cover of the spare wheel tyre of scooter. Jeep tyre, etc. Almost the firm incurred 8.5% to 10% amount for the advertisement.

V.M. PATEL COLLEGE OF MANAGEMENT STUDIES, GANPAT UNIVERSITY, KHERVA.

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MARKETING RESEARCH

Marketing research is systematic gathering recording and analyzing the data about marketing problems to facilitate decision-making. Marketing research can decided as gathering recording and analyzing all the facts about the problems related to transfer and sale of goods and services from producer has to reasonably anticipate the conditions of the products market and forecast the demand for his product, is collectively called as market research s The marketing manager has to take various regarding the activities of marketing. The decision is combination of judgment and actual introduction the correct decision can be the customer of the analysis of the actual data. Thus market research serves the single purpose of providing information to access better decision. The company has to fulfill the responsibility to satisfy the needs of enumerable and varied consumer and therefore, it undertake marketing research.

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ORGANIZATION OF PERSONNEL DEPARTMENT

In the words of Edward Flippo, Personnel mgmt is planning, organizing, direction and controlling of the procurement development compensation of human resource to the end so that individual organization and societal objective are accomplished. For COCO-COLA its real wealth is over 13,000 employees. The Corporation follows a planned approach to human resources development. Training of manpower happens to be an integral component of the development strategy. Today COCO-COLA possesses one of the best pools of talents in the petrochemical industry in India. COCO-COLA being a pioneer in petrochemical industry has a reservoir of competent and experience human resources. COCO-COLA regards its human resource as its prime resource and the efforts of the employees have been continuously harnessed for attainment of organization goals performance driven work attitude was developed through slow but steady changes. The company has employees and senior level and who have been selected and appointed after consider in their academic qualification, their experience in that field and past references. They either come from near by cities. As regard workers, unskilled labour and supervisor company sourcing them from near by villages. Company has stuffquater to accommodate about 125 workers who handle the continuous process and utilities.

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ORGANIZATION CHART OF PERSONNEL DEPATMENT

Personnel manager

Supervisor

Supervisor

Supervisor

Supervisor

Workers

Peons

Watchman

SAP HR
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SAP was founded in 1972 by SIBM engineers. SASP means Systems application product in data processing Initially finance material management & marketing management modules were developed. Language used in SAP is ABAP. Presently in COCO-COLA, SAP version 4.6B is used.

SAP software product are used in fields are as diverse as manufacturing, communication, financial service, consumer goods & public service. In public sector alone, more than 880 government, educational, health & non profit organization are using SAP application world wide for reengineering their business information system.

SAP is the I introduction of new technology in the areas of HR. Functioning after the merger with RIL in June 2002, the SAP-HR project was introduced in December 2003 & then in April 2004, it was implemented. i.e. there was of data which was been taken care of by SAP-HR system , this is because it provide for the better accounting of all the employees activities .

ESS

It contains all the information about the employees from when he joined till his separation, all the data are maintained in this module. The data like training given to him, promotion, transfer, his work scale etc.here the legacy system OLIPS-on line login integrity public system is used.

RECRUITMENT
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Recruitment is the discovering of potential applicants for actual or anticipated organizational vacancies, In other words, it is linking activity bringing together those with jobs and those seeking jobs. The personnel department and mention the following facts while advertising vacancies. No of vacancies Grade of vacancies General nature and special features of duties The quality of literacy and accuracy expected for the job Last date of submitting application

PROCESS
Planning Strategy development Searching Evaluation & control

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SELECTION
The hiring process is on or many go-no go gauges candidates are screened by the application of these tools. Qualified applicants go on to the next hurdle while the unqualified are eliminated.

SELECTION PROCESS
Receiving Applications Screening of Applications Preliminary Interview Application on Blank Psychological Test/Written Personal Interview Reference Check Physical/Medical Test Final Selection Placement In COCO-COLA just like Recruitment, Reliance Group also does Selection.

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INDUCTION
Induction is a technique by which a new employee is rehabilitated into the changed surroundings and introduced to the practices, policies and purpose of the organization. In other words it is a welcoming process the idea is to welcome a newcomers made him a feeling of belongingness and also that his own jobs, however small it is meaningful and has significance as a part of the total organization. In COCO-COLA Induction for mgmt trainee it is done regularly for 1 year. They have undergone various seminar presentations and have to prepare 3 projects in a year.

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TRAINING AND DEVELOPMENT

It is good to have goodwill It is good to have enthusiasm But it is essential to have Training - Jawaharlal Nehru Training is a process of learning, which emphasis is given for job instruction, job relation and job knowledge programmes in addition to managerial skills" In COCO-COLA they have department for the training. They have two department. 1) Learning center 2) PMDI (petrochemicals mgmt. development institution) Training Methods 1) On the job training 2) Off the job training

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PROMOTION
Promotion refers to covers a change calls for greater responsibilities and usually involves higher pay and better terms and conditions of services and therefore, a higher status or rank. Promotion is the transfer of an employee to a job which pays more money or one that carries some proffered status - Scott and clather

In COCO-COLA, the company give the promotion to their employees according to their status & target goal. The company gives the promotion to employee after evaluating all the factors regarding him, like attendance, work quality, time of job, target goal, etc.

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TRANSFER:
The transfers are of two types in COCO-COLA: 1) Inter site: In this transfer person is transfer in that unit/site i.e. he is transferred from one site of operation to another. 2) Inter departmental: When an employee is transfer from one department to another or from plant to another it is called interdepartmental transferred.

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PERFORMANCE APPRAISAL:
Performance appraisal is the systematic evaluation of the individual with respect to his performance of job and his potential for development. Performance appraisal is important because it reveals strength and weakness of workers. The appraised person can qualify himself for higher responsible more rewarding assignment and promotion. In COCO-COLA, the company maintains one appraisal form. In this form, they decide the marking system. In this form, they include all the things regarding the employee; it means his quality of work, target goal, attendance, leaves, time of job, etc.

It gives the mark of these particular factors out of 6 marks. And at the end of the year , they prepare the data of all the employees & after that, they sent that form to promotion section.

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LOANS AND ADVANCES:

COCO-COLA provides following advances to their employees . followings are some of them House Building Advances In this they provide amount eligibility interest, Repayment Conveyance Advances This advances are for the car, motorcycle, scooter, repair and reconditioning

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MANPOWER PLANNING:
HR or manpower planning is process by which a mgmt determine how and organization should move fro its current manpower position to its desired manpower position through planning mgmt strives to have right number and right kind of people at the right place at the right time to do things which results in both the organization and the individual receiving maximum long term benefits.

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SHIFT TIMING:
SHIFT A B C D TIMING 6:00 AM to14:00 PM 14:00 PM to 22:00 PM 22:00 PM to 6:00 AM 8:30 AM to5:00 PM (General shift)

SALARY AND WAGES:

Salary slip of the employee is divided into 3 portions 1) Earning 2) Dedution 3) Tax estimation Basic pay is finalized as per scale by personnel management ledger follow number. Salary slip is prepared on the basis of the allemande of the employees. Wages & salary department is situated at the ER building and is responsible to calculate the salary of the employees correctly. Earning includes items like basic,D.A,HRA,city compensatory allowances, canteen subsidy, washing allowances , children education allowances for two children up to a rate of Rs.175 per child, daily allowances , medical ,travel allowances etc. Deduction include item LIC,GSLIS, PTAX, HBA, conveyance advance, canteen subsidy, essential commodity, PF loan advance pansion,bus charge etc. Tax is calculated as follows:

TAXABLE INCOME = GROSS INCOME STANDERD DEDUCTION On the basis of taxable income tax is calculated & then rebate is minus (up to 15000) In the salary of the employees D.A is calculated of the bases of basic percentage and that change. HRA is, Complex HRA is paid as 15 % of the basic pay and in Vadodara complex it is 22.5 % and in metropolitan cities it is 30 % of the basic .On the bases of Basic +DA Provided fund is deducted at 12%.

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JOB ANALYSIS
An authority has defined job analysis as The process of determining by observation and study & reporting pertinent information relating to the nature of a specific job of skills knowledge , abilities & responsibilities required of the workers for a successful performance & which differentiates one job from all other. Purpose of Job analysis are: 1. To determine best way of doing a job and to establish method and time for that job. 2. To determine duties, responsibilities & other.

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JOB DESECRIPTION
Job description is a functional description of what the job entails. It is descriptive in nature & defines the purpose & scope of a job. It is a organized statement describing the job in term of its title, location, duties, responsibilities, working condition & relationship with other jobs. It tells us What is to be done, How & Why?

COCO-COLA has job description prepared for each job, which is limited to the officials.

GRATUITY:
Gratuity is defined as a lump sum payment mead to a worker of his heirs by the firm on the termination of his services by way retirement, invalidity or death. It is applicable when: When on completion of 5 years of services then the persons will get gratuity. After 5 years every 15 days or completed years the person will be eligible for gratuity.

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INTRODUCTION
For the proper management of the investment of the funds in business their should be required in an effective financial management system. In the morden money using economy finance may be defined as the provision of money at the time it is wanted. Finance is necessary for any business or organization because money is the blood for any business. Funds can be invested in various ways likes long-term purpose such as expansion of business, modernization of plants and machinery. Funds can be invested in short-term purpose like regularization of day-to-day activity and smooth running of the current operation of business. For COCO-COLA there are various routine expenses like procurement of raw material, salary to the employees. All the goods, which are manufactured during particular time period and some, are remaining in the stock like raw-material, finish goods which are marketable so that fund are blocked in different types of inventories. The mgmt of the working capital is also plays a very important role because smooth and day-to-day operation of the business. It must require by the every organization.

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ORGANIZATION CHART OF FINANCE DEPARTMENT

Head
(finance and administration)

Head (commercial, consolidation, MIS, contracts) VP (finance, BC, NC, GC) Senior Mgr (Accounts)

Senior Mgr (plant A/C), DGM (Logistic, cash, Materials and services, salary) SM (PF)
BC = Baroda complex NC = Nagothane complex GC = Gandhar complex

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SPECIAL ACHIVEMENT OF THE COMPENY

The company has recorded net profit of 22,344$ approximately equipments to Rs. 9, 97 lakes in 2006-2007 as against the profit of 22470$ approximately to Rs. 1000000 in preceding nine month.

IMPORTENCE OF CASH PROFIT

As we have seen cash flow statement is useful to management in short term planning of liquidity. It us useful for cash forcasting. In efficient cash management if the finance manager has clear idea of cash receipts and payment, cash resources can be efficiently managed. Excess cash fund at any time may be profitable involved for the time being and profitability is increased. It is useful for internal finance management. The management can plan out payment of dividend, purchase of equipment etc. if it is good idea about timing when enough cash will on hand.

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ORGANIZATION OF FINANCE AND ACCOUNT DEPARTMENT

Without money we can not start our business. Money is the life blood of business if the company is big and small money is used in man step such as purchase of raw materiel, payment to the workers and man way money to require so first manage finance and finance get in money financial institution such as bank insurance. In COCO-COLA LTD there is no finance department and all the decision about the finance is to be taken by the managing partner Mr. ashwinbhai patel and in this company one accountant whose name Mr. nitin k. shah who may assist to take decision about the finance .

C h a rt o f a c c o u n t d ep a r t m e nt

Senior cashier

accountant

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MANAGEMENT OF FIXED ASSETS

There are different types of fixed assets like land, plants, building, etc. and other facilities assets like good will, trademark, patent, etc. and fixed assets are very important for production department. The quantity is largely depend on the raw-materiel meet machinery and worker interest technology. The firm have fixed assets of land is 1100 square yard, building, machinery, equipment etc. total fixed assets in current year is 44,67,957.

Particulars
Fixed assets

Less dep. Net fixed

2002-2003 3825000 625000 3200000

2005-2006 4480000 680000 3800000

2005-2006 3970030 749347 3220683

2006-2007 5985483 7017532 4467957

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GRPAH OF MANAGEMENT OF FIXED ASSETS

8000000 7000000 6000000 5000000 4000000 3000000 2000000 1000000 0 20022003 20042005 20052006 20062007 Series1 Series2 Series3

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MANAGEMENT OF INVENTORIES
Inventories included raw-materiel work in process finished goods. The inventories are the stock of product or component. The aim of this is over and under inventories.

THE STRUCTURE OF INVENTORIES

PARTICULAR RM and semi finished goods Stock of finished goods Total inventories 2002-2003 62,30,000 31,20,000 93,50,000 2003-2004 63,70,000 39,25,000 1,01,95,000 2005-2006 2,10,61,200 1,40,40,800 3,51,02,000 2006-2007 2,65,21,800 1,76,81,200 4,42,03,000

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BUDGET DEPARTMENT

COCO-COLA has adopted a method of RE and BE. The forecasting of two financial years budget is carried out current year budget is called Revised Budget and next year budget is called Budget Estimate Two types of budget are prepared that is capital budget and review budget, next activity is review process the bifurcation between RE & BE is carried in the next activity. The budget is sent to the director (finance), which is send to the BOD meeting for approvals.

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SOURCES OF FUNDS

LONG TERM SUPPLIERS - Issued share capital - 250.53 crores of Rs.2004 and 2005 RESEVERES AND SURPLUS - Debenture redemption services (Rs.24 crore in 2004-05) - Security premium account (Rs.549.45 crore in 2004-05) - General Reserves (Rs.110.94 crore in 2004-05) - Profit and loss account (Rs.992.65 crore in 2004-05) NON-CONVERTIBLE DEBTS - Rs.136.33 crore in 2004-05 TERM LOAN - From foreign currency loan (Rs.480.57 crore 2004-05) - Rupee loan (Rs.35 crore in 2004-05) WORKING CAPITAL LOAN - Rs.7.95 crore in 2004-05 OTHER LONG TERM SOURCES / UNSECURED LOANS - Rs.34.29 crore in 2004-05

SHORT TERM SOURCES - Commercial paper - Fixed deposit (Rs.0.49 crore in 2004-05) - Owners fund (Rs.2921.05 crore in 2004-05) - Debt fund (Rs.760.25 crore in 2004-05)

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DIVIDENDS

The Board of Directors of COCO-COLA has recommended a dividend of 45%, constituting a payout of Rs. 112 crore (US$ 26 million), subject to shareholders' approval. This is a substantial increase from the 25% dividend that COCO-COLA paid out last year. I would also like to add that this amount represents the highest ever dividend in the history of COCO-COLA.

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WORKING CAPITAL:
Working capital is that which is held to meet day-to-day requirements of business, which changes from day-to-day, and which covered cash continuously. The risk element is low in it. Working capital is also known as current capital, circulating capital and floating capital. Some people call it variable capital also. Working capital is a term used to cover the cost of the purchase of the raw material, materials in process, stock of finished products and other cash requirement that may arise time to time. For COCO-COLA fixed costs are to be a large extend dependent upon the capital invested in the plant and buildings. Every effort is made to minimize such cost but there is a little can be done with respect to fixed cost, function of the plant and building investment. The basic requirements for such preventive measure are control.

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CAPITALIZATION
The word capitalization can be defined as sum total of all kinds of long term securities at their par values. Thus, it can be interpreted as the sum of the ownership capital, bonds and other long term debts, and the surpluses. Capitalization refers to the total amount of capital employed in a business. According to A.S. Dewings, Capitalization means the total of capital stock. According to Lillin Doris Capitalization means the total accounting values of the capital stocks, surplus in whatever from it may appear and founded long term-debt Capitalization of the company can be in nay of the following 2 situations 1) Over capitalization 2) Under capitalization 1)

Over capitalization:

When the earning of the company are less than the capital employed of the company it is a situation of over capitalization EARNINGS < CAPITAL EMPLOYED In this case the book value of the assets of the firm are higher then the real value. BOOK VALUE > REAL VALUE 2)

Under capitalization:

This is very favorable situation for a company as under this the earning of company is higher then capital employed . CAPITAL EMPLOYED < EARNINGS In this situation the book value of the assets is less its real value. BOOK VALUE < REAL VALUE

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COMMITTEE METING:

Below give procedure Scheduling and selection of agenda items

Circulating of agenda and notes on agenda Recording minutes of proceeding of meeting Past meetings follow up mechanism

BOARD COMMITTEES
1) 2) 3) 4) 5) Audit committee Remuneration committee Shareholders / Investors committee Finance committee Committee of directors for disinvestment

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BOARD MEETINGS DURING 2006-07

4 Meetings were held during this year. The company has held one meeting in every 3 months and maximum time gap between any 2 meetings was not more than 4 months. The committee meets four times during the year. 1) April 27, 2006 2) July 19, 2006 3) October 18, 2006 4) January 20, 2007

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MANAGEMETN OF CASH

Most of the businessmen are not start the business on cash and not purchase on cash but on credit the firm set credit facility from its creditors there is not question regarding the firm because the firm is partnership firm and the paid interest to the bank, depositor and also to the partner on the capital. This firm set money from State bank of India Dena bank

Management of cash is very important because showing of cash will disturb the companys firms manufacturing

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The Coca-Cola Company and Subsidiaries Condensed Consolidated Statement of Income (UNAUDITED) (In millions except per share data)

Three Months Ended March 30, 2007 NET OPERATING REVENUES Cost of goods sold GROSS PROFIT Selling, general and administrative expenses Other operating charges OPERATING INCOME Interest income Interest expense Equity income net Other income (loss) net INCOME BEFORE INCOME TAXES Income taxes NET INCOME BASIC NET INCOME PER SHARE DILUTED NET INCOME PER SHARE DIVIDENDS PER SHARE AVERAGE SHARES OUTSTANDING 6103 2145 3958 2325 6 1627 37 71 20 116 1729 467 1262 0.545375972 0.54373115 0.34 2314

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Effect of dilative securities AVERAGE SHARES OUTSTANDING ASSUMING DILUTION

7 2321

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Three Months Ended June 29, 2007

NET OPERATING REVENUES Cost of goods sold GROSS PROFIT Selling, general and administrative expenses Other operating charges OPERATING INCOME Interest income Interest expense Equity income net Other income (loss) net INCOME BEFORE INCOME TAXES Income taxes NET INCOME BASIC NET INCOME PER SHARE DILUTED NET INCOME PER SHARE DIVIDENDS PER SHARE AVERAGE SHARES OUTSTANDING Effect of dilutive securities AVERAGE SHARES OUTSTANDING ASSUMING DILUTION

7733 2736 4997 2685 42 2270 54 102 190 -4 2408 557 1851 0.800605536 0.795786758 0.34 2312 14 2326

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NET OPERATING REVENUES Three Months Ended September 28, 2007 Cost of goods sold GROSS PROFIT Selling, general and administrative expenses Other operating charges OPERATING INCOME Interest income Interest expense Equity income net Other income (loss) net INCOME BEFORE INCOME TAXES Income taxes NET INCOME BASIC NET INCOME PER SHARE DILUTED NET INCOME PER SHARE DIVIDENDS PER SHARE AVERAGE SHARES OUTSTANDING Effect of dilutive securities AVERAGE SHARES OUTSTANDING ASSUMING DILUTION 7690 2884 4806 2896 81 1829 59 127 287 65 2113 459 1654 0.715707486 0.70956671 0.34 2311 20 2331

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The Coca-Cola Company and Subsidiaries Selected Financial Data

Year Ended December 31,
(In millions except per share data)

20061

SUMMARY OF OPERATIONS Net operating revenues Cost of goods sold Gross profit Selling, general and administrative expenses Other operating charges Operating income Interest income Interest expense Equity income (loss) - net Other income (loss) - net Gain on issuances of stock by equity investees Income before income taxes and changes in accounting principles Income taxes Net income before changes in accounting principles Net income Average shares outstanding Average shares outstanding assuming dilution PER SHARE DATA Net income before changes in accounting principles - basic Net income before changes in accounting principles - diluted Basic net income Diluted net income Cash dividends $ 2.16 2.16 2.16 2.16 1.24 $ 24,088 8,164 15,924 9,431 185 6,308 193 220 102 195 6,578 1,498 $ 5,080 $ 5,080 2,348 2,350

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Market price on December 31

$ 48.25 $ 111,857

TOTAL MARKET VALUE OF COMMON STOCK BALANCE SHEET DATA Cash, cash equivalents and current marketable securities Property, plant and equipment - net Depreciation Capital expenditures Total assets Long-term debt Shareowners' equity NET CASH PROVIDED BY OPERATIONS

$ 2,590 6,903 764 1,407 29,963 1,314 16,920 $ 5,957

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Balance shit of the year of end of march-2007

March 30, 2007 ASSETS CURRENT ASSETS Cash and cash equivalents Marketable securities Trade accounts receivable, less allowances Inventories Prepaid expenses and other assets TOTAL CURRENT ASSETS INVESTMENTS Equity method investments: Coca-Cola Enterprises Inc. Coca-Cola Hellenic Bottling Company S.A. Coca-Cola FEMSA, S.A.B. de C.V. Coca-Cola Amatil Limited Other, principally bottling companies Cost method investments, principally bottling companies TOTAL INVESTMENTS OTHER ASSETS PROPERTY, PLANT AND EQUIPMENT net TRADEMARKS WITH INDEFINITE LIVES GOODWILL OTHER INTANGIBLE ASSETS TOTAL ASSETS LIABILITIES AND SHAREOWNERS' EQUITY CURRENT LIABILITIES Accounts payable and accrued expenses Loans and notes payable Current maturities of long-term debt Accrued income taxes TOTAL CURRENT LIABILITIES LONG-TERM DEBT OTHER LIABILITIES DEFERRED INCOME TAXES SHAREOWNERS' EQUITY $ 5,803 4,929 57 463 11,252 1,454 2,687 516 $ 3,632 151 2,781 1,909 2,014 10,487

1,319 1,254 835 816 1,782 501 6,507 2,796 7,333 2,212 1,764 2,021 $ 33,120

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Common stock, $0.25 par value; Authorized 5,600 shares Capital surplus Reinvested earnings Accumulated other comprehensive income (loss) Treasury stock, at cost TOTAL SHAREOWNERS' EQUITY TOTAL LIABILITIES AND SHAREOWNERS' EQUITY

878 6,147 33,877 (897) (22,794) 17,211 $ 33,120

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CONCLUSION

During my visit of HINDUSTAN COCACOLA BEVERAGES PVT.LTD I conclude that the company is well established and good production of petrochemicals. also got many things to learn . I too have trained to learn many things are very efficient and co-operative. This unit is engaged in both domestic & export business. COCO-COLA has very skilled machinist and executives. For the production business it is very necessary to have large number of workers. So, in complex there are sufficient workers. So, work is done effectively and efficiently. This is the most rememberable movement to have training in COCO-COLA. The members of management are very efficient and co-operative. They also guide me in preparation of my work. COCO-COLA has good reputation in its area.

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