UUM Practicum Syllabus Bachelor of Media Technology (Honours) Learning Outcomes a. b. c. d.

Able to understand and learn effective communication techniques Able to improve English proficiency Able to improve interpersonal skills Able to understand and learn advertising, broadcasting, journalism and/or interactive communication techniques Journalism Among the aspects that can be exposed to students are: Print Journalism Electronic Journalism (Television, Radio, Online) Photo Journalism Among the activities that can be scheduled for students are: News reporting Investigative reporting Media ethics and law Media operations and planning Photo journalism (manual and digital) Archive

Scope of Training

1. a.

b.

2. Advertising a. Among the aspects that can be exposed to students are: Advertising research Advertising media planning b. Among the activities that can be scheduled for students are: Market survey and customer behavior Advertising campaign (print, electronic, interactive) Copywriting Branding Corporate image Ambient advertising Creative strategy in advertising Media planning 3. a. Broadcasting Among the aspects that can be exposed to students are: Radio

 Television b. Among the activities that can be scheduled for students are: Radio and television script Production plan Pre, production and post production Interactive Communication Among the aspects that can be exposed to students are: Computer mediated communication (CMC) New media applications Among the activities that can be scheduled for students are: Electronic Publishing Usability Media creative SMS Blogging Web designing Visual communication Wireless communication Organization Supervisor Confidential Report Reporting Supervisor Evaluation Visiting Supervisor 60% 30% 10%

4. a.

b.

Evaluation Components

a. b. c.