Book name: marketing management, Introduction to Sales Management. Edition : 13 Edition Authors: philip kotler, kevin L.

keller, Abraham koshy, mithileshwar jha. Chapter 4 Conducting research and forecasting demand 86 Chapter 7 Analyzing business Markets 172 Chapter 13 Designing and Managing Services 336

web sites: www.pearsoned.co.in/marketingmanagementindia. page number: 124 Topic name : product and service quality Product and service quality, customer satisfaction and company profitability are intimately connected. higher levels of quality result in higher levels of customer satisfaction, which support higher prices and lower costs. Studies have shown a high correlation between relative product quality and company profitability." Quality is clearly the key to value creation and customer satisfaction". Marketing Management
Dr.K. Karunakaram Web sites www.himpub.com Chapter 3 understanding market environment 35 Chapter 5 marketing Research 107 Chapter 6 Demand measurement and sales forecasting 129
Authors Name

Chapter10 Service marketing 202 o Importance of Service Marketing o Marketing Mix in Services Marketing o Service Quality

Book name: Industrial marketing Edition : 2 Edition Authors: Krishna K Havaldar Chapter 3 the nature of industrial buying and buying behavior 34 Chapter 4 Buying-seller relationship 52 Type of relationship Customer relationship management Chapter 8 Industrial Distribution channels and marketing logistics 154 Chapter 13 Business-to-Business (Industrial) Marketing though Commerce 285