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    Chanchal Kansal
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    A hypermarket is a large retail store that combines a supermarket and department store, offering a wide range of products like groceries, clothing, and appliances under one roof. Hypermarkets are successful due to their large size and buying power, which allows them to stock a greater variety of products at lower costs than smaller retailers. In India, hypermarkets are still emerging but are operated by large corporate groups and retailers who are aggressively expanding their operations across the country, including in smaller towns, where they compete with both organized and unorganized retailers.

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    A hypermarket is a large retail store that combines a supermarket and department store, offering a wide range of products like groceries, clothing, and appliances under one roof. Hypermarkets are successful due to their large size and buying power, which allows them to stock a greater variety of products at lower costs than smaller retailers. In India, hypermarkets are still emerging but are operated by large corporate groups and retailers who are aggressively expanding their operations across the country, including in smaller towns, where they compete with both organized and unorganized retailers.

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    73 views9 pages

    Hypermarket 1

    Uploaded by

    Chanchal Kansal
    A hypermarket is a large retail store that combines a supermarket and department store, offering a wide range of products like groceries, clothing, and appliances under one roof. Hypermarkets are successful due to their large size and buying power, which allows them to stock a greater variety of products at lower costs than smaller retailers. In India, hypermarkets are still emerging but are operated by large corporate groups and retailers who are aggressively expanding their operations across the country, including in smaller towns, where they compete with both organized and unorganized retailers.

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    HYPERMARKET IN INDIA

    o o o o ARVIND NEHA CHANCHAL AMRIT

    DEFINITION OF 'HYPERMARKET'
    A retail store that combines a department store and a grocery supermarket. Often a vary large establishment, hypermarkets offer a large variety of products such as appliances, clothing and groceries.

    CHARACTERISTICS
    Combines a department store and a grocery supermarket. Enormous range of products under one roof. Covers a large floor area. Hypermarkets are typically destination locations. Hypermarket can stock more then 5000 units. Hypermarket may have their own brands. Focusing on high-volume, low-margin sales.

    ENORMOUS RANGE OF PRODUCTS

    REASONS FOR SUCCESS OF HYPERMARKET


    Hypermarket have their own brand which allows them to beef up margins and earn more profit per unit. Hypermarket have better procurement system, through which they can get their product into their shelves at relatively low cost. Due to their size hypermarket have better bargaining power.

    Hypermarket can stock more against a few hundred stocked with an average retailer.
    Technological improvement are causing hypermarkets to easily assess changing consumer patterns and better serve the needs of consumers

    DRAWBACKS OF HYPERMARKETS

    HYPERMARKETS IN INDIA
    Hypermarkets are operated by a few large corporate houses and retailers in India. In India, the hypermarket concept is in the nascent stage, retailers like Pantaloons and RPG have started hypermarket operations and they are aggressively expanding to all regions of India. Recent years have seen the entry of international retailers like SPAR entering as a hypermarket. Hypermarkets are also expanding into B class towns and are emerging as major competitors for both unorganized and organized retailers. The major cities where these hypermarkets are coming up are Delhi, Pune, Bangalore, Hyderabad, Mumbai and Chennai.

    MAJOR PLAYERS

    Thank you

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