Professional Documents
Culture Documents
Index
Index
CHAPTER 1
INTRODUCTION 12
CHAPTER 2
THE MARKETING MIX i] Product ii] Price iii] Place iv] Promotion 3 45 6 7 89
CHAPTER 3
A) HOW MCCAIN RESPONDS TO CHANGES IN ENVIRONMENT B) EXTERNAL CHANGES i] Social factors ii] Legal factors iii] Advertising iv] Economic & Political factors v] Technological changes 10 11 12 13 14 15 16
CHAPTER 4
A) MCCAINS INTERNATIONAL ADVERTISING B) PRODUCTS OFFERED ACROSS THE WORLD i] In India and Middle east ii] In Canada CONCLUSION 20 23 24 25 - 26 17 19