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    1111 Brandingsuccessstories-1

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    Dipanjan Das
    The document describes a case study of a brand transformation for MKH Berhad, a property developer in Kajang, Malaysia. To maintain its competitive edge, MKH Berhad underwent a 360 degree re-branding program that included conducting an audit of internal and external perceptions of the brand, uncovering opportunities and customer wants, discovering the brand's core values, developing a new brand identity, aligning staff around the new values, transforming the customer experience, and providing company-wide brand culture training. As a result, MKH Berhad was transformed from an old and conservative brand into a brand-focused company with a refreshed image and approach.

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    1111 Brandingsuccessstories-1

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    Dipanjan Das
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    The document describes a case study of a brand transformation for MKH Berhad, a property developer in Kajang, Malaysia. To maintain its competitive edge, MKH Berhad underwent a 360 degree re-branding program that included conducting an audit of internal and external perceptions of the brand, uncovering opportunities and customer wants, discovering the brand's core values, developing a new brand identity, aligning staff around the new values, transforming the customer experience, and providing company-wide brand culture training. As a result, MKH Berhad was transformed from an old and conservative brand into a brand-focused company with a refreshed image and approach.

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    The document describes a case study of a brand transformation for MKH Berhad, a property developer in Kajang, Malaysia. To maintain its competitive edge, MKH Berhad underwent a 360 degree re-branding program that included conducting an audit of internal and external perceptions of the brand, uncovering opportunities and customer wants, discovering the brand's core values, developing a new brand identity, aligning staff around the new values, transforming the customer experience, and providing company-wide brand culture training. As a result, MKH Berhad was transformed from an old and conservative brand into a brand-focused company with a refreshed image and approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    1 views5 pages

    1111 Brandingsuccessstories-1

    Uploaded by

    Dipanjan Das
    The document describes a case study of a brand transformation for MKH Berhad, a property developer in Kajang, Malaysia. To maintain its competitive edge, MKH Berhad underwent a 360 degree re-branding program that included conducting an audit of internal and external perceptions of the brand, uncovering opportunities and customer wants, discovering the brand's core values, developing a new brand identity, aligning staff around the new values, transforming the customer experience, and providing company-wide brand culture training. As a result, MKH Berhad was transformed from an old and conservative brand into a brand-focused company with a refreshed image and approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
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    BRANDING SUCCESS STORIES

    Case Study and learnings from a brand that embraced holistic branding and transformed themselves

    CASE STUDY ONE Putting back sparkle, relevance and leadership into an ageing brand

    THE BRIEF
    To maintain its competitive edge by transforming MKH Berhad from a Kajang-based property developer into a leading developer through a 360 degree re-branding programme

    WHAT WAS OUR SOLUTION?


    1.

    A thorough audit of the brands internal external market perceptions

    2. Uncovering of brand opportunities and unmet market needs and wants from the brand
    3.

    Discovering the essence and core values of the MKH brand Development of the design and projection of the new MKH brand identity Aligning all staff to the new core values while transforming the customer experience through new, brand-driven products and a brand-based customer experience Company-wide brand culture training based on brand core values

    4.

    5.

    6.

    WHERE DID WE BRING THE BRAND?


    From an old, dated brand, with a conservative and safe approach to product development and design. To a brand-focused company with a refreshed personality, new brand promise, customer experience and projection

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