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We Are Social 20121016
We Are Social 20121016
We Are Social 20121016
OCTOBER 2012
we are social
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG
3
OCT 2012
VIETNAM
91,519,000
TOTAL POPULATION 31% URBAN 34% INTERNET PENETRATION 9% SOCIAL NETWORKING PENETRATION 139% MOBILE PENETRATION 69% RURAL
30,858,742
INTERNET USERS
8,525,000
USERS ON TOP SOCIAL NETWORK
127,318,045
MOBILE SUBSCRIBERS
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
91,519,000
SOURCE: THE US CENSUS BUREAU (OCT 2012)
1,000,000
PEOPLE IN 2012 ALONE
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU
54%
OF VIETNAMS POPULATION IS UNDER THE AGE OF 30
25%
OF VIETNAMS POPULATION IS BELOW THE AGE OF 15
69%
OF VIETNAMS POPULATION LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011)
30,858,742
SOURCE: INTERNETWORLDSTATS (SEP 2012)
34%
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012)
10
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11
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012)
1,590,000
SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS
12
5%
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS
13
18TH LARGEST
IN THE WORLD
14
95%
OF VIETNAMESE PEOPLE AGED 15-24 HAVE ACCESS TO THE INTERNET
15
73%
OF VIETNAMS INTERNET USERS ARE UNDER 35
16
66%
OF VIETNAMESE NETIZENS USE THE WEB EVERY DAY
17
29 HOURS
ON THE INTERNET EACH MONTH
18
81%
DESKTOPS
56%
MOBILES
47%
LAPTOPS
SOURCE: CIMIGO NETIZENS REPORT 2012
19
75%
OF VIETNAMESE HOUSEHOLDS HAVE A DESKTOP COMPUTER
20
VS
88%
FROM HOME
36%
FROM WEBCAFS
SOURCE: YAHOO!-KANTAR MEDIA NET INDEX VIETNAM 2011
21
95%
OF VIETNAMS INTERNET USERS VISIT ONLINE NEWS SITES
22
90%
OF VIETNAMESE NETIZENS WATCH ONLINE VIDEO
23
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24
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012
13,050,000
SOURCE: COMSCORE VIDEO METRIX (AUG 2012)
25
137 VIDEOS
IN JUNE 2012
26
1,792,848,000
SOURCE: COMSCORE VIDEO METRIX (AUG 2012)
27
(!
)!
28
79%
OF VIETNAMS INTERNET USERS VISIT ONLINE RETAIL SITES
29
61%
OF VIETNAMS NETIZENS MAKE ONLINE PURCHASES
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012)
30
89%
OF VIETNAMS NETIZENS INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012)
31
55%
OF VIETNAMESE NETIZENS BELIEVE THE INTERNET HAS HELPED IMPROVE THEIR SELF-CONFIDENCE
32
86%
OF VIETNAMESE INTERNET USERS VISIT SOCIAL NETWORKING SITES
33
8,525,000
SOURCES: FACEBOOK (OCT 2012)
34
1,723,000
SOURCES: BASED ON FIGURES FROM FACEBOOK (OCT 2012) AND ZING.ME (NOV 2011)
35
19%
OF VIETNAMESE NETIZENS USE SOCIAL NETWORKS EVERY DAY
36
79%
OF VIETNAMS SOCIAL MEDIA USERS HAVE LIKED OR FOLLOWED A BRAND
37
81%
OF VIETNAMESE NETIZENS USE SOCIAL MEDIA TO INFORM PURCHASE DECISIONS
38
(!
)!
39
IN OCTOBER 2012, FACEBOOK OVERTOOK ZING TO BECOME VIETNAMS TOP SOCIAL NETWORK
SOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012
40
VS
8.5 M
FACEBOOK
8.2 M
ZING
SOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012
41
500,000
IN THE PAST 2 WEEKS ALONE
42
JUN 2012
1.9 M
ZING
YUME
SOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE)
43
28%
OF VIETNAMESE NETIZENS HAVE A FACEBOOK ACCOUNT
SOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012)
44
146%
IN THE PAST 6 MONTHS ALONE
SOURCE: SOCIALBAKERS (OCT 2012)
45
3 SECONDS
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012)
46
94%
OF VIETNAMS FACEBOOK USERS ARE UNDER 35
47
OCT 2012
35--44: 3%
FACEBOOK IN VIETNAM
45-54: 1% 55-64: <1% 65+: <1%
25-34: 23%
48
OCT 2012
49
27%
OF VIETNAMESE NETIZENS HAVE A ZING ACCOUNT
SOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT 2012), AND INTERNETWORLDSTATS (OCT 2012)
50
59%
SOURCE: COMSCORE MEDIA METRIX (APR 2012)
51
77%
OF ZINGS USERS ARE UNDER 25
52
MAR 2012
18-24 39%
53
8,000,000
CHAT MESSAGES ARE SENT ON ZING EVERY DAY
54
24%
OF VIETNAMS NETIZENS HAVE A YOUTUBE ACCOUNT
55
9%
OF VIETNAMESE NETIZENS HAVE USED TWITTER IN THE PAST MONTH
56
45,000
SOURCE: COMSCORE MEDIA METRIX (APR 2012)
57
35%
OF VIETNAMS MOBILE INTERNET USERS ACCESS SOCIAL MEDIA ON THEIR PHONE
58
127,318,045
SOURCES: BASED ON ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
59
(!
)!
60
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (NOV 2011 AND SEP 2012)
1.4
MOBILE SUBSCRIPTIONS
SOURCE: BASED ON ITU SUBSCRIBER FIGURES (SEP 2012) AND DATA FROM THE US CENSUS BUREAU (OCT 2012)
61
2,100,000,000
ADVERTS ARE SERVED TO MOBILE DEVICES IN VIETNAM EVERY MONTH
62
(!
)!
63
Q1 2012
59%
22% 5% 3%
NOKIA
SAMSUNG
LG
APPLE
SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012
64
93%
OF MOBILE ADVERTS IN VIETNAM ARE DELIVERED TO FEATURE PHONES
65
NOKIA 3110
SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012
66
62%
OF VIETNAMS INTERNET USERS ACCESS VIA MOBILE DEVICES
SOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012), AND INTERNETWORLDSTATS (OCT 2012)
67
19,000,000
SOURCE: BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012)
68
38%
OF MOBILE USERS IN VIETNAM GO ONLINE VIA THEIR PHONES
69
16%
SOURCE: ERICSSON CONSUMERLAB (AUG 2012)
70
35%
OF VIETNAMS MOBILE USERS USE MOBILE APPS
71
32%
OF VIETNAMS NETIZENS WOULD MAKE ONLINE PURCHASES VIA THEIR PHONE
SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012)
72
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