Introduction

A genuine brief / An opportunity to generate designs

from the components of a real-world project. An investigation
into how the same starting point can have various
typographic conclusions.
Task & Outcome
1. Using the information and content provided,
design a piece of typographic promotional print.
Think about:
Format invite, poster and booklet family (explore
combined formats); up to A1 in size, able to ft into a C5
envelope; how paper folding can contribute to the design.
Content subtracting or adding text, if you feel it will
help the audiences understanding; incorporating simple
imagery to enhance the type.
Aesthetic typeface and typography; a clear hierarchy;
the grid and composition; a creative and contemporary
approach; legible information.
2. Display your printed mock-ups by 3.00pm for
presentation/discussion.
3. Throughout the week - rene and produce your
naI print piece(s).

Timeframes
11.00 - 11.20: briefng and inspirational slide show
11.20 13.00: concept design
13.00 - 15.00: design development
15.00 - 15.45: presentation and group discussion
15.45 - 16.00: APFEL presentation of real project outcome.
Further reference
APFEL Unit Editions Mark Porter Visual Editions
Its Nice That - Things designarbeid The Typography
Workshop Erik Spiekermann pleasedonotbend.co.uk
Wim Crouwel Brighten The Corners Spin Josef Mller-
Brockmann Herb Lubalin Mind Design Fully Booked, by
Gestalten newspaperclub.com Marian Bantjes Penguin
Design MadeThought.
UNIT 5. Creative Platforms:
UAL Assessment Criteria
Subject Knowledge: Understanding and application
of subject knowledge and underlying principles
Analysis: Examination and interpretation of resources
Personal and Professional Development: Management
of learning through refection, planning, self direction,
subject engagement and commitment
Communication and Presentation: Clarity of purpose;
skills in the selected media; awareness and adoption of
appropriate conventions; sensitivity to the needs
of the audience
** FdA Graphic Design
Unit 5
Assignment 6:
Editorial Design
& Typography
with Kirsty Carter
10/01/12 17/01/12