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  • CRM Overview: CRM Is A Composite Package Where It Offers Functionalities Like

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    Manikandan Nagarajan
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    CRM is a composite package that offers marketing, sales, and service functionalities together with analytics and business intelligence reporting. It aims to make maintaining existing customers easier through prompt service across all stages of the customer relationship to ensure customer satisfaction and retention. Customers can access CRM through various channels like portals, mobile apps, customer service centers, e-commerce websites, and SAP tools.

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    Crm Overview

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    CRM is a composite package that offers marketing, sales, and service functionalities together with analytics and business intelligence reporting. It aims to make maintaining existing customers easier through prompt service across all stages of the customer relationship to ensure customer satisfaction and retention. Customers can access CRM through various channels like portals, mobile apps, customer service centers, e-commerce websites, and SAP tools.

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    4 views2 pages

    CRM Overview: CRM Is A Composite Package Where It Offers Functionalities Like

    Uploaded by

    Manikandan Nagarajan
    CRM is a composite package that offers marketing, sales, and service functionalities together with analytics and business intelligence reporting. It aims to make maintaining existing customers easier through prompt service across all stages of the customer relationship to ensure customer satisfaction and retention. Customers can access CRM through various channels like portals, mobile apps, customer service centers, e-commerce websites, and SAP tools.

    Copyright:

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    of 2

    CRM Overview

    CRM is a composite package where it offers functionalities like 1. Marketing 2. Sales 3. Service together with Analytics(BI Reporting)...

    Maintaining existing customer is much easier than the creating a new Customer. Ensuring prompt service will make Customer happy and retain the customer. Service is revenue is generator and Service is rendered at all levels of the customer relationship management. Service@Marketing Giving Samples, Demos , Evaluation (Eg. Software), answering queries promptly Service@Sales Taking care of Delivery(Door Delivery), Documentation etc. Service@Servicing Stage Maitaining Prompt SLA, Service at the Field etc. Customer can reach CRM through many channes like: 1. Portal - Channel management ( EP) 2. Mobile sales - Field sales (MI - .Net) 3. Customer care - Interaction center ( BSP and the framework we call as WebClient)
    Notes: Prepared by CRM Technical Trainer - Jayram Page 1

    4. Internet sales - E-Commerce.( JSP) 5. SAP GUI Internet Pricing and Configurator - Developed in Java as client server technology. Prior to CRM 5.0 ---> IPC was installed as a separate server..

    Notes: Prepared by CRM Technical Trainer - Jayram

    Page 2

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