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Thi Truong Kem Chong Nang
Thi Truong Kem Chong Nang
Thi Truong Kem Chong Nang
V th, hng lot sn phm kem chng nng ra i t hng tri ni gi r cho n hng cao cp
X nng bc nh Vit Nam, kem chng nng v cc loi m phm c ch s chng nng SPF lun l dng sn phm em li doanh thu cao nht trong ma h. V th, cc hng m phm ua nhau tung ra sn phm chng nng di nhiu hnh thc.
Tuy nhin, vi dng sn phm a dng, Sunplay thnh cng trong vic nh v sn phm (TOM) ca mnh vi 80% th phn. Sunplay c bit n nh sn phm tm trung, ng tin cy cho ch em ph n, c s dng chng li tc hi ca nh nng mt tri. Do , Sunplay quyt nh tung ra sn phm chng nng dnh cho tr em Sunplay Baby mild. Vi vic m rng sang phn khc kem chng nng dnh cho tr em, Sunplay xng ng l sn phm chng nng hng u Vit Nam. Do y l sn phm mi nn th phn vn cn t (khong 30%) v gp phi s cnh tranh mnh m t i th gin tip Johnson baby mt thng hiu mnh vi dng sn phm dnh cho baby.-