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Apple's market share in China has declined by almost 50% in
the second quarter, the reason being attributed to the
company's focus on high-end models.
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Who shook Apples cart? Market share
dips, stock takes 18% hit
READ MORE ON Samsung | Nokia | NASDAQ | market share | iPhone
Apple shares have lost about 18 per cent
in market value in the last six months at a
time when the US markets are hitting
life-time highs almost every other day.
The stock rose about 5% the day its third-
quarter results beat analysts' expectations,
riding on stellar iPhone sales. But after
that, it's on a downslide, closing the last
traded day at $454.20 on tech-heavy
Nasdaq, down 1.47%.
Here's the lowdown on what's taking bite
off Apple.
TAKING A HIGH-END HIT
Apple's smart phone market share in China
has declined by almost 50% in the second
quarter, the reason being attributed to the
company's focus on high-end models,
while the consumers in large developing
markets opting for lower-priced handsets, something that is making local vendors gain
edge and Apple emerges as a loser.
This is something which handset maker Nokia also faced as its unchallenged market
share of more than 70% began to take a tumble. The company introduced low-end
handsets in markets like India, thus stemming the fall in its market share. It may be
noted here that given the population factor, India and China are the world's biggest
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Wall Street Week Ahead: US stock
investors pin hopes on retail therapy
markets thanks the rising middle-class.
ADAPTATION FACTOR
While moving to a lower-end regime also makes for adapting strategy, the technology
company seems to be not updating on the needs, of which reasons vary from policies to
lack of awareness, maybe.
Whatever the reasons, Apple is yet to come out with a phone providing 3G network in
China. It's a big miss given that China is the world's largest carrier with 740 million
subscribers.
INDIA FACTOR
Marketing campaigns and discounts, though helped initially, have failed to sustain Apple
iPhone sales in India; even as the initial buzz around Apple now seems to be over at a
time the California-based giant is girding up to make deeper inroads into world's third-
largest smart phone market.
This is largely because Samsung, commanding a 40% smart phone market share in
India, countered Apple's moves with bigger and better discounts and financing schemes;
and also local players like Micromax connecting better with the Indian consumer, giving
same features and applications at a much-much lower cost.
LACK OF STRATEGY
In a bid to maintain its high-end image, Apple has taken a knock in China, as mentioned
above in this article; but then this comes as a strategy flaw as the company has been
offering middle-class solutions like EMIs in India, also mentioned above. Here comes to
play the lack of focus in the company's strategy - middle-class also, or just high-end;
and if middle-class also then why leave aside China. No wonder analysts still await
clarity from Apple's management about its strategy to gain in emerging markets like India
and China.
READ MORE ON Samsung | Nokia | NASDAQ | market share | iPhone
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NEWEST OLDEST RECOMMENDED (1) MOST DISCUSSED AGREE LOGGED IN COMMENTSNEW!
Apple premiums were sustainable when innovation enabled it to be ahead of market.
However fort he first time in last 10 years, Apple is also run with Samsung and others
powered by Android operating system has either equal or ahead of Apple in many aspects.
Mobile growth itself has slowed down. Naturally unless Apple comes with something
exciting, the growth momentum is simply not sustainable.
Agree (2)
Disagree (0)
Recommend (2)
Offensive
Now I understand the Logo of Apple.. It is that portion of Apple eaten up by Samsung and
new entrants.. LOL...
Agree (1)
Disagree (0)
Recommend (0)
Offensive
it is give returns of 180% , it is apple
Agree (1)
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Offensive
Apple has always stood out as an innovator. People watch out for the latest offerings from
iPhone. Steve Jobs was a splendid innovator. I think its time for Apple to come up with
something that nobody has thought of to get its sales back.
Agree (1)
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