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  • Detergent Wars Toothpaste Tussle

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    raman0007
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    Colgate and Pepsodent have been battling for years over toothpaste sales in India. Colgate has long dominated the Indian market, but Pepsodent sees an opportunity with its new gel toothpaste. This latest skirmish in the toothpaste wars could go a long way in determining who will lead the Indian oral care market into the next decade.

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    Colgate and Pepsodent have been battling for years over toothpaste sales in India. Colgate has long dominated the Indian market, but Pepsodent sees an opportunity with its new gel toothpaste. This latest skirmish in the toothpaste wars could go a long way in determining who will lead the Indian oral care market into the next decade.

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    11 views1 page

    Detergent Wars Toothpaste Tussle

    Uploaded by

    raman0007
    Colgate and Pepsodent have been battling for years over toothpaste sales in India. Colgate has long dominated the Indian market, but Pepsodent sees an opportunity with its new gel toothpaste. This latest skirmish in the toothpaste wars could go a long way in determining who will lead the Indian oral care market into the next decade.

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    Toothpaste tussle

    Dalal, Sucheta Far Eastern Economic Review; Jan 14, 1993; 156, 2; ABI/INFORM Global pg. 47

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