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  • Creative Brief Real Estate

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    Shanky Jain
    604 views2 pages
    This real estate client brief outlines key details for a new housing project including its location, plot area, tower/wing structure, target customer groups based on income, area, and age, and top three unique selling points. It requests deliverables like nomenclature, positioning, branding, and marketing materials as well as lists of amenities and facilities. Material needed includes renderings, floor plans, site maps, and a location map.

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    Real Estate

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    This real estate client brief outlines key details for a new housing project including its location, plot area, tower/wing structure, target customer groups based on income, area, and age, and top three unique selling points. It requests deliverables like nomenclature, positioning, branding, and marketing materials as well as lists of amenities and facilities. Material needed includes renderings, floor plans, site maps, and a location map.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    604 views2 pages

    Creative Brief Real Estate

    Uploaded by

    Shanky Jain
    This real estate client brief outlines key details for a new housing project including its location, plot area, tower/wing structure, target customer groups based on income, area, and age, and top three unique selling points. It requests deliverables like nomenclature, positioning, branding, and marketing materials as well as lists of amenities and facilities. Material needed includes renderings, floor plans, site maps, and a location map.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Client Brief (Real Estate)

    Brief Date: Client Name: Brief Prepared by:

    1.Project Name: 2. Location: 3.Total plot area: 4. Tower/ Wings: 5.Project Offering: Project Ticket size: Target group: a) Income bracket b) Area specific c) Age group specific Project USP (minimum 3 top USPs): Built Up: Storey: Landscape: Flats Per floor:

    Locational advantages (minimum 3):

    Deliverables for the Project: 1. Nomenclature 2. Positioning 3. Logo 4. Ads 5. Brochure 6. Hoarding 7. Site dcor 8. Emailer 9. Project website Required from client: 1. List of amenities 2. List of facilities

    Material Available/ Required: 1. View renders 2. Floor Plans - 3D / 2D 3. Site map / master layout plan 4. Location Map

    Client Brief (Real Estate)

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