Professional Documents
Culture Documents
Report On of Sitara Textile
Report On of Sitara Textile
Final Project
1
HITEC University Taxila Cantt
Table of Contents
Part 1:
Acknowledgement
Introduction of Textile
Textile sector of Pakistan
Static’s of Textile sector of Pakistan
Part 2
Sitara group introduction
Sitara Textile
History
Vision of company
Specialization
Part 3
Products (Exports)
Sitara Brands
Part 4
Processing
Spinning
Weaving
Designing
Part 5
Costumers
Supply chain management
Corporate social responsibility
Marketing Activities
Customer Approach
2
Part 6
Competitive Analysis
SWOT Analysis
Acknowledgement
3
In the end our gratitude goes to our family members who
spare time for us and keeping on moral appreciation in
completion of this project.
Executive Summery
Sitara Textile does not perform marketing activity for its products
if it plans to do marketing number of Exports could be raised.
Sitar Textile has updated technology, quality Human Resource;
own stitching department with the capacity of 400,000 sets P/M.
4
Textile
A Latin word, originated from texere, it means "to weave". A
Textile was originally a woven fabric, but the terms Textile and the
plural Textiles are now also applied to fibers, filaments and yarns.
Natural and manufactured, and most products for which these are a
principal raw material .Textile also refers to the yarns, threads and
wools that can be spun, woven, tufted, tied and otherwise used to
manufacture cloth. The production of Textiles is an ancient art,
whose speed and scale of production has been altered almost
beyond recognition by mass-production and the introduction of
modern manufacturing techniques. An ancient roman weaver
would have no problem recognizing a plain weave, twill, or satin.
Descriptive of Textiles as defined above and of the raw materials,
processes, machinery, the manufacture, of Textile products are
components of Textile industry.
Contribution to Exports
5
The contribution to Textile industry to the total GDP is 8.5%. It
provides employment to 38% of the work force in the country.
However, the proportion of skilled labor is very less as compared
to that of unskilled labor.
Organizations in the Textile industry
Opportunities available
6
These investments resulted in following capacity improvements
7
Head office:
6KM Sargodha road faislabad Pakistan
Ph# 92-41-747801-4, 785389
Fax# 92-41-785867
URL: www.sitaraTextile.com
Dubai office:
Introduction
8
Sitara Textile industries LTD is the business unit of Sitara group of
companies which is most strong business group of Pakistan. Sitara
group entered into Pakistani business market in 1956 by entering
Textile weaving of Pakistan. This group was founded by two
brothers Abdul Ghafoor (Late) and Haji Bashir Ahmed.
Sitara group of companies has got several business projects:
Commercial projects
• Sitara Textiles Industries Ltd.
• Sitara Chemicals Industries Ltd,
• Sitara Energy Ltd,
• Sitara Fabrics
• Sitara Chemical(Spinning Units 1&2)
• Sitara Peroxide Ltd.
History
Sitara Textile came into being in 1959 with limited financial
resources available. At the moment Sitara Group is the leading
industrial group in Pakistan, owning assets more than US $4
billion. The Sitara Group of Industries deals in Textile, Chemicals,
and Energy, health and education sectors.
Vision
An honest approach in dealing, within the organization and with
Customers, Vendors and related agencies.
Company’s specializations
9
Sitara Textile specializes in producing high class Fabric products
made of superior quality materials & possesses state-of-the-art
production facilities in made-ups and fabrics for various consumer
needs. The company makes use of the latest technology &
equipment to make sure that each product is original in style and
shows exquisite craftsmanship. Sitara is a company that believes in
originality as character & quality as foundation. The
entrepreneurial spirit of the company assiduously seeks constant
development, steady progress & outstanding performance.
Fabrics
At Sitara Textile industry (STI) produce up to 3200mm wide fabric
in 100% Cotton, Poly / Cotton, Viscose, Poly / Viscose with plain
and different weaves like Twills, Drills, Satins, Dobbins, and
Jacquards etc. All these qualities are available in Bleach, Dyed and
Printed Fabric (Pigment & Reactive).
Exported products
10
Sitara Textile’s over 50% products are being Exported to different
countries. And it contributes almost 17% in total Textile Exports of
country.
Table covers
Curtains/ Valances
11
Sitara Textile Industry provides a complete range of home used
items which are Exported to several countries in the world. One of
those products is curtains. Sitara provides big range of Wide range
of curtains and valances in different styles, designs and sizes.
These styles include drapery styles e. g rod pocket, header tape,
and tab top, tie up, balloon shade etc. Fabrication weather can be
stain, dobbies in different designs and styles.
Dress Material/Fabrics
Sitara also offers an impressive variety of fashion and functional
fabrics for shirting & dress material such as voile, cambric, linen
and poplins .Which are Exported and as well as being supplied to
the Pakistani market. It also has a wide range of structured fabrics
such as cotton, viscose and blends.
Sitara Brand
Sitara Textile being a leading Textile unit and Exporter of Pakistan
does not only produce home used items but also has its own brands
for men & women seasonal suiting. These brands are available in
different range of designs, colors, and styles.
Women's Range
Cotton/Linen/Cambric
12
• Sitara Sapna Lawn
• Sitara Supreme Lawn
• Mughal-e-Azam Summer Collection
• Sitara Supreme Linen
• Sapna Linen
• Mughal-e-Azam Winter Collection
Men's Range:
100% Cotton
• Sitara Mughal-e-Azam Latha
• Sitara Universal Latha
• Sitara Swiss Gold Latha
• Sitara Sapna Latha,
• Sapna Cambric
• KT2000
• Sitara Popline
Processing procedure:
Sitara Textile has complete processing facility within the mill.
That means that from yarn making to till final product Sitara is
capable of making by its own machinery and human resource.
Spinning
13
Sitara Textile started its spinning department in 1988 to produce
quality yarn & fabric. Spinning department of Sitara has become of
mark of success because Sitara is using very latest and modified
Japan’s technology. . Working strength of 35,984 spindles is
supported by OTHORI TRUTCHZILER BLOW ROOM of the
very latest model
Weaving
Sitara has facility of weaving all kinds of fabrics. it can weave
multiple weaves from 1/1 plain to jacquard damask fabric in width
ranging from a minimum of 36 to 153 inches with a maximum
thread count of 1000 threads per square inch.
Printing
Sitara Textile’s major strength is the best quality of processing
machines. It also has best printing machines which can print 16
colors on fabric up to a width of 3200mm, and are called ZIMMER
Printing Machines.
Designing studio
Sitara's Design Department is a quintessence of pure brilliance.
The department is run by a team of highly professional, artistic and
innovative Textile designers. This department is equipped with
latest CAD/CAM designing hardware and software.
International costumers
14
As being an Exporter for around 17% of Textile products, Sitara
Textile has several countries which import the products of Sitara.
List includes USA, Canada, Australia, New Zealand, Europe,
South Africa, Scandinavia and South America.
For
Delivery to Products by
costumers company
Sitara Textile:
15
Corporate social responsibility (CSR)
Marketing Activities
16
Company performs its marketing from different sources for
its products. Basically company focuses on costumer
orientation approach and gives great value to costumers and
their satisfaction.
As being a larger group of Pakistan Company does not use
marketing for its product as much where as marketing helps
organization to build strong, favorable image in the minds of
costumers.
CMMUNICATION
GOODS
INDUSTRY MARKET
REVENUE
FEED BACK
• TV Adverts
Company uses this tool of marketing as main tool for it
and provides adverts in different TV channels for its ready to
wear brands of cotton/fabric for men& women.
• Fashion magazines
17
Sitara Textile also gives information about its product in
different fashion magazines to attract the costumers.
• Free sampling
Company uses one very good technique for its
international costumers that it sends the free samples of
different product to costumers so that they could check the
quality of the product.
• Fashion shows
Company also organizes fashion shows in which its
products are consumed and people come to know about them.
18
• Company should participate in different trade exhibitions
around the glob.
Costumers Approach
Sitara Textile Industry is a complete textile mill that not only
produces the textile products but also has proper plan & strategies
to design their product, identify their customers and fulfill their
needs & wants. Department of marketing and designing are
engaged in these activity.
Sitar textile has classified their customers in two categories,
• Business Customers
• Domestic customers
Business customers are the corporate client of the products of
Sitara Textile Industry and they require the products for their
customers according to requirement to their customers STI
produces the products those arte called customized products.
These business customers include both national & international
customers.
For the domestic customers STI has different approach, it has the
research department that studies the requirement of the potential
customers, trend in the market and as well as the purchasing power
of the customers and after that this information is transferred to
product designing that designs the product.
For making it further effective STI has divided its customers in
different segmentation on different basis so as to satisfy them
properly and maximize the revenue.
19
STI produces the different products for different segments
according to their proper needs and wants.
STI has different segments of customers on the basis of:
• Quality
• Price
• Use based
• Product oriented
• Brand oriented
STI has different products & different price level for these all
customers & fulfills their demands well & has earned the trust of
customers.
Analysis of Strengths, Weaknesses, Opportunities and Threats
(SWOT) for Sitara Textile:
Competition
• Quality of product
• Advance technology
• Wide range of designs
20
• Trust of costumers from over 40yrs
Strengths
First of all, the thing that strengthens Sitara Textile is relationship
marketing. Sitara Textile makes very good relation with its
consumers, costumers and suppliers. This is the reason that they
proud to being associated STI.
STI has been awarded several times for ISO quality awards
• ISO 9001-2000
• ISO 14000
This thing also shows the strength of STI (Sitara Textile Industry)
21
STI prefer customization and manufacture its products according
to the costumer’s needs and wants.
STI has established its own Stitching department which stitches the
product according to the standards with the capacity of 400,000
sets p/m.
Weaknesses
Sitara Textile does not have vertical integration at any level which
could affect STI’s Profitability as compared to those who have
vertical integration.
22
Opportunities
Threats
The company has biggest threat of very cheap price of the products
by China.
There are several other threats for STI are available, as STI is
operating from Pakistan so the situation of Pakistan can benefit or
could harm STI.
Crises of energy have increased the cost of goods and have brought
the profit margin at very low level.
23
In Pakistan with out favoring someone doing business is very
difficult because personal fevers and clout are the culture.
Tariff barriers and quota system for Exporters is a big threat that
they cannot Export products according to demand but according to
assigned quota.
References:
http://indonetwork.co.id/SitaraTextile/profile
www.sitara.edu.pk
http://www.sitaraTextile.com/buyer.htm
http://www.sitaraTextile.com/ex_pr.htm
http://www.sitaraTextile.com/Export.htm
24
http://goliath.ecnext.com/coms2/product-compint-0000499526-
page.html
http://indonetwork.co.id/SitaraTextile/profile
http://www.aptma.org.pk/Pak_Textile_Statistics/sdcotton.asp
www.sitaraTextile.com/Export.htm
www.sitaraterxtile.com/history.htm
www.sitaragroup.com.pk
Thank you
25