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  • Brand Awareness by Consumer: Consumer Prefer To Buy

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    John Prarthan
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    1. A survey was conducted to understand consumer preferences and satisfaction levels regarding different milk brands. 2. Consumers preferred Nandini milk the most at 91%, followed by Govardan at 2% and Jersey at 1%. Quality (74%) and taste (9%) were the most important factors considered when purchasing milk. 3. Awareness about Nandini was highest through advertisements (85%). Satisfaction levels were also highest for Nandini with respect to quality (75%), price (42%), taste (60%), thickness (63%), availability (65%), and availability in quantity (52%).

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    1. A survey was conducted to understand consumer preferences and satisfaction levels regarding different milk brands. 2. Consumers preferred Nandini milk the most at 91%, followed by Govardan at 2% and Jersey at 1%. Quality (74%) and taste (9%) were the most important factors considered when purchasing milk. 3. Awareness about Nandini was highest through advertisements (85%). Satisfaction levels were also highest for Nandini with respect to quality (75%), price (42%), taste (60%), thickness (63%), availability (65%), and availability in quantity (52%).

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    22 views14 pages

    Brand Awareness by Consumer: Consumer Prefer To Buy

    Uploaded by

    John Prarthan
    1. A survey was conducted to understand consumer preferences and satisfaction levels regarding different milk brands. 2. Consumers preferred Nandini milk the most at 91%, followed by Govardan at 2% and Jersey at 1%. Quality (74%) and taste (9%) were the most important factors considered when purchasing milk. 3. Awareness about Nandini was highest through advertisements (85%). Satisfaction levels were also highest for Nandini with respect to quality (75%), price (42%), taste (60%), thickness (63%), availability (65%), and availability in quantity (52%).

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    of 14

    NANDINI 91 1

    DODLA 1

    TIRUMALA 3

    AROKYA 3

    JERSY 2

    BRAND AWARENE
    JERSY AROKYA TIRUMALA DODLA NANDINI 0 20 1 2 3 3

    2 NANDINI 89 GOVARDAN 2 JERSY 1 AROKYA 6 LOOSE 2

    CONSUMER P
    100 80 60 40 20 0 NANDINI GOVARDAN 2 89

    3 QUALITY 74 PRICE 2 TASTE 9 THICKNESS 12 AVAILIBLITY 3

    CONSIDERIN
    QUALITY PRICE

    9% 2%

    4 ADVERTISEMENT PAMPHLETS RELATIVES OTHERS 85 3 4 8

    AWARENESS ABO
    100 80 60 40 20 0

    85

    5 Not at all satisfied Not satisfied Moderate Satisfied 3 1 12

    Highly satisfied 75 9

    SATISFACTION LEVEL W
    Not at all satisfied

    6 Not at all satisfied Not satisfied Moderate Satisfied 3 9 40

    SATISFACTION LEVEL
    Highly satisfied 42 6

    42%

    7 Not at all satisfied Not satisfied Moderate Satisfied 1 3 18

    Highly satisfied 60 18

    SATISFACTION LEVEL WITH

    Not at all satisfied Satisfied 18%

    8 Not at all satisfied Not satisfied Moderate Satisfied 3 4 25

    63

    Highly satisfied 5

    SATISFACTION LEVEL WITH THICKNESS

    Not at all satisfied Satisfied

    Not satisfied 5%

    Highly satisfied

    63%

    9 Not at all satisfied Not satisfied Moderate Satisfied 1 8 17

    Highly satisfied 65 9

    SATISFACTION LEVEL WITH RES

    9%

    1%

    65%

    10 Not at all satisfied Not satisfied Moderate Satisfied 1 4 38

    SATISFACTION LEVEL WITH RESP Highly satisfied 52 5


    Not at all satisfied Not satisfied

    52%

    11 Advertisement 74 Pamplets 1 Relatives 10 Others 15

    BRAND AWARENESS

    Others Relatives 15% 10% Pamplets 1%

    12 Not at all satisfied Not satisfied Moderate Satisfied 5 20 36

    Highly satisfied 35 4

    SATISFACTION LEVEL WITH R COMPARING

    Not at all satisfied

    Not satisfied

    13 Not at all satisfied Not satisfied Moderate Satisfied 6 19 43

    SATISFACTION LEVEL WITH RESPE

    Highly satisfied 29 3
    Not at all satisfied Not satisfied

    14 Not at all satisfied Not satisfied Moderate Satisfied 3 29 43

    SATISFACTION LEVEL WITH RESPE

    Highly satisfied 20 5

    Not at all satisfied

    Not satisfied

    15 Not at all satisfied Not satisfied Moderate Satisfied 4 35 25

    SATISFACTION LEVEL WITH R

    26

    Highly satisfied 10
    Not at all satisfied Not satisfied

    26%

    16 Not at all satisfied Not satisfied Moderate Satisfied 22 24 29

    Highly satisfied 20 5

    SATISFACTION LEVEL WITH RESPE

    Not at all satisfied

    17 Not at all satisfied Not satisfied Moderate Satisfied 1 19 53

    Highly satisfied 19 8

    SATISFACTION LEVEL WITH RE NANDINI COMP

    Not at all satisfied

    18 Nandini outlets Retail outlets Getting door delivery 42 34 24


    Nandini outlets

    19 Yes 77 No 23

    20 Yes 44 No 56

    RETURN ON SPOIL

    AND AWARENESS BY CONSUMER

    91 40 60 80 100

    CONSUMER PREFER TO BUY

    2 GOVARDAN

    1 JERSY

    2 LOOSE

    AROKYA

    CONSIDERING FACTORS
    PRICE TASTE 3% 12% 9% THICKNESS AVAILIBLITY

    74%

    WARENESS ABOUT NANDINI MILK

    SATISFACTION LEVEL WITH RESPECT TO QUALITY


    all satisfied Not satisfied Moderate 3% 1% 9% 12% Satisfied Highly satisfied

    75%

    SATISFACTION LEVEL WITH RESPECT TO PRICE


    3% 6% 9% Not at all satisfied Not satisfied 40% Moderate Satisfied Highly satisfied

    SFACTION LEVEL WITH RESPECT TO TASTE

    t all satisfied

    Not satisfied Highly satisfied

    Moderate

    18%

    1% 3%

    18%

    60%

    TISFACTION LEVEL WITH RESPECT TO THICKNESS

    Not satisfied Highly satisfied 5% 3% 4%

    Moderate

    25%

    63%

    CTION LEVEL WITH RESPECT TO AVAILIBLITY

    1%

    8% 17%

    Not at all satisfied Not satisfied Moderate Satisfied Highly satisfied

    ACTION LEVEL WITH RESPECT TO AVALIBILITY IN QUANTITY

    Not satisfied

    Moderate

    Satisfied

    Highly satisfied

    5% 1% 4%

    38% 52%

    BRAND AWARENESS OTHER THAN NANDINI

    Others 15%

    Advertisement 74%

    ATISFACTION LEVEL WITH RESPECT TO QUALITY OF NANDINI COMPARING TO OTHER BRAND

    Not satisfied

    Moderate 4% 5%

    Satisfied

    Highly satisfied

    35%

    20%

    36%

    36%

    ACTION LEVEL WITH RESPECT TO PRICE OF NANDINI COMPARING TO OTHER BRAND Not satisfied Moderate 3% 6% 29% 19% Satisfied Highly satisfied

    43%

    FACTION LEVEL WITH RESPECT TO TASTE OF NANDINI COMPARING TO OTHER BRAND Not satisfied 5% 20% Moderate 3% 29% Satisfied Highly satisfied

    43%

    ATISFACTION LEVEL WITH RESPECT TO THICKNESS OF NANDINI COMPARING TO OTHER BRAND Not satisfied Moderate 4% 10% 26% 35% Satisfied Highly satisfied

    25%

    FACTION LEVEL WITH RESPECT TO AVALIBLITY IN TIME OF NANDINI COMPARING TO OTHER BRAND Not satisfied 5% 20% 22% Moderate Satisfied Highly satisfied

    29%

    24%

    ATISFACTION LEVEL WITH RESPECT TO AVALIBLITY IN QUANTITY OF NANDINI COMPARING TO OTHER BRAND

    all satisfied

    Not satisfied

    Moderate 1%

    Satisfied

    Highly satisfied

    19%

    8%

    19%

    53%

    WAY OF BUYING MILK


    Nandini outlets Retail outlets Getting door delivery

    24% 42%

    34%

    RETURN ON SPOILAGE
    Yes No

    23%

    77%

    RETURN ON SPOILAGE THE BRAND THAT YOU PREFER


    Yes No

    44% 56%

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