Marketing-Mix 4Ps Model

= Finding the best combination

What is the Marketing Mix 4Ps Model?

It is a decision making method in relation with the price, product, promotion and the distribution in the designing process of a product/service or a brand. The approach was based on the rule of the 4 Ps: Product: the product/service policy Price: the price policy Place: the distribution/sales policy Promotion: communication policy, advertising,

Golden Rules
Preliminary = The procedure prior to the Marketing Mix is the external and internal diagnosis of the company. There will be a market segmentation that will allow the company to position itself in the market place and nurture its brand image. Approach = It is imperative to take into account the parameters of each variable to fulfill the targets.

Structure of the Marketing Mix

The Marketing Mix can be considered as the art of choosing or combining among a range of possibilities, those that can achieve the lowest cost targets. Product Quality; Size, Characteristics, Style; Brand, Conditioning, Guarantee, Assistance, Place Distribution network, Storage Delivery, Merchandising, Retailers and wholesalers After-sales service, Internet Price Prices, Guarantee, Terms of payment, Financing, Price after-sales service, Discount, Promotion Advertising, Sponsorship, Sales force, Relay with the press,

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