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  • Bisleri V/s Cometirors

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    Siddharth Setia
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    This document provides an overview of the bottled water industry in India. It discusses trends in the industry such as new entrants, private labels, and flavored water options. It also shares interesting facts and figures, including total market size and the market share of major brands. Specifically, it states that the national player market is worth Rs. 4000 crore while local brands total Rs. 2400 crore, with over 2,500 total brands. Finally, it analyzes the distribution channels and pricing structures of major brands like Bisleri compared to local competitors.

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    its about the sales and distribution. retailer margins

    Original Title

    Bisleri v/s cometirors

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    This document provides an overview of the bottled water industry in India. It discusses trends in the industry such as new entrants, private labels, and flavored water options. It also shares interesting facts and figures, including total market size and the market share of major brands. Specifically, it states that the national player market is worth Rs. 4000 crore while local brands total Rs. 2400 crore, with over 2,500 total brands. Finally, it analyzes the distribution channels and pricing structures of major brands like Bisleri compared to local competitors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    39 views11 pages

    Bisleri V/s Cometirors

    Uploaded by

    Siddharth Setia
    This document provides an overview of the bottled water industry in India. It discusses trends in the industry such as new entrants, private labels, and flavored water options. It also shares interesting facts and figures, including total market size and the market share of major brands. Specifically, it states that the national player market is worth Rs. 4000 crore while local brands total Rs. 2400 crore, with over 2,500 total brands. Finally, it analyzes the distribution channels and pricing structures of major brands like Bisleri compared to local competitors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Sales and Distribution Management

    Competitive Analysis on Bottled Water


    Submitted by: Empoli Jain Archana Karnam Siddharth Setia Adivitya Sharma Nipun Shetty

    Introduction to Mineral Water Industry

    Trends in the industry


    New Entrants & Private labels Mushrooming bulk segment

    Affordability

    Trends in the industry

    Low profit margin Rising investments and joint ventures

    Flavored water

    Interesting Facts and Figures


    National Players with a pan India presence of worth around Rs. 4000 crore.

    Local Brands manufactured by registered plants have a turnover of around Rs. 2400 crore.

    It is estimated that there are over 2,500 brands in this category, of which over three-fourths are local.

    Packaged Water Market to touch 10,000 crore in 201213.

    Market Share of Various Brands


    Sales

    24% 36% Bisleri Kinley Aquafina 15% Others

    25%

    Top 10 bottled water countries 2011-2012

    2011 2012

    Bisleri v/s local players


    Profit margin is high in local brands for retailers and distributors Bisleri provides a wide variety of products and accessories Number of competitors in local brands is high Kinley and Aquafina 20 litres are expensive as compared to Bisleri Pricing increases as volume decreases Local players own stores where they sell their own product along with other products Bisleri distributors have to buy 200 cans per day

    DISTRIBUTION CHANNEL
    LOCAL BISLERI

    Local manufacturer

    Local manufacturer

    Distributors Retailers

    Retailers

    Outlet Name Anwar Bisleri Distributor

    Product Sold 20 Lts 10 Lts 5 Lts 2 Lts 1 Lts 500 ml Dispenser (A class Quality)

    Price (in Rs.) 65 100 55 25 15 10 150

    Margin 12 %

    Stock Cycle 300/week

    Distribution Directly from Bisleri factory

    Services Free home delivery

    Venkat Reddy Aquafina-2 Lts Retailer Mahalaxmi Local-20 Lts Bisleri-20 Lts Dispenser (Local) Dispenser (Bisleri) Local brand (Oxygen+) Bisleri

    32 40 70 100 150

    16 % 37.5 % 11.4 %

    20/day 10/day

    Directly from Pepsi Co.

    No home delivery

    *Directly from Free local outlet home *From Bisleri delivery distributors *Directly from No home local outlet delivery *From Bisleri distributors

    Om Sai

    30 70

    17 % 8%

    12/day

    Thank You!!

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