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    Syllabus: Service Marketing: Unit - I

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    Bharichalo007
    This 5 unit syllabus covers key aspects of service marketing including defining services and their unique characteristics, assessing service market potential through segmentation and positioning, designing service quality through development and blueprints, delivering services through pricing and communication channels, and developing strategies for various service industries through case studies.

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    Syllabus: Service Marketing: Unit - I

    Uploaded by

    Bharichalo007
    19 views1 page
    This 5 unit syllabus covers key aspects of service marketing including defining services and their unique characteristics, assessing service market potential through segmentation and positioning, designing service quality through development and blueprints, delivering services through pricing and communication channels, and developing strategies for various service industries through case studies.

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    Anna University Syllabus 2009 Regulation

    Original Title

    Service Marketing

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    This 5 unit syllabus covers key aspects of service marketing including defining services and their unique characteristics, assessing service market potential through segmentation and positioning, designing service quality through development and blueprints, delivering services through pricing and communication channels, and developing strategies for various service industries through case studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    19 views1 page

    Syllabus: Service Marketing: Unit - I

    Uploaded by

    Bharichalo007
    This 5 unit syllabus covers key aspects of service marketing including defining services and their unique characteristics, assessing service market potential through segmentation and positioning, designing service quality through development and blueprints, delivering services through pricing and communication channels, and developing strategies for various service industries through case studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Syllabus: Service Marketing

    Credit: 3 UNIT I INTRODUCTION

    Definition Service Economy Evolution and growth of service sector Nature and Scope of Services Unique characteristics of services - Challenges and issues in Services Marketing. UNIT II SERVICE MARKETING OPPORTUNITIES

    Assessing service market potential - Classification of services Expanded marketing mix Service marketing Environment and trends Service market segmentation, targeting and positioning. UNIT III SERVICE DESIGN AND DEVELOPMENT

    Service Life Cycle New service development Service Blue Printing GAPs model of service quality Measuring service quality SERVQUAL Service Quality function development. UNIT IV SERVICE DELIVERY AND PROMOTION

    Positioning of services Designing service delivery System, Service Channel Pricing of services, methods Service marketing triangle - Integrated Service marketing communication. UNIT V SERVICE STRATEGIES

    Service Marketing Strategies for health Hospitality Tourism Financial Logistics Educational Entertainment & public utility Information technique Services case studies

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