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H v tn: PGS.TS PHC C quan cng tc: TRNG BAN QUAN H I NGOI ti lun vn i vi hc vin cao hc ngnh: KHOA HC MY TNH (1). Tn hng nghin cu: KHAI PH D LIU TRONG MNG X HI (2). Tn ti lun vn thc s: D BO NH HNG LAN TRUYN TRONG MNG X HI (3). Mc tiu, i tng v phm vi nghin cu ca ti: Mc tiu : D bo nhu cu ngi dng trong mng x hi nh : mua sm gii tr hc tp marketing i tng nghin cu : ngi dng c nhn hay mt nhm ngi hoc t chc trn mng x hi Phm vi nghin cu : Cc mng x hi nh : Facebook Zing Me hoc Twitter (4).Thi gian nghin cu v s tn ch ca ti: 6 thng (5). Yu cu v kin thc, k nng v c th gm tn ca HV thc hin ti: Data Mining Cng ngh tri thc C s d liu nng cao

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1. Tn ti hoc hng NC (gm c ting Vit v ting Anh): D BO NH HNG LAN TRUYN TRONG MNG X HI ( INFLUENCE PROPAGATION IN SOCIAL NETWORKS ) 2. Ngnh v m ngnh o to: 3. H tn hc vin thc hin ti, kha-t hc: ON V NGC DUY LP CAO HC 6 Ngi hng dn: PH GIO S - TIN S PHC a ch email, in thoi lin lc ca ngi hng dn: dophuc@vnuhcm.edu.vn ( 0908169593 ) 4. Tng quan tnh hnh NC trong nc v ngoi nc: mi ni dung cp cn c trch dn ti liu, cng trnh; cn phn tch, nh gi nhng kt qu NC mi c lin quan n ti hoc hng NC; cn ch ra nhng g cn tn ti: Tnh hnh nghin cu : Hin ti vic nghin cu v nh hng lan truyn trong mng x hi l mt xu th, v mng x hi mi thc s pht trin t nhng nm 2008. Cho nn vic nghin cu d bo nhng nh hng t mng x hi n ngi dng l rt quan trng v cn thit trong thi i cng ngh thng tin ngy nay. c rt nhiu cng trnh nghin cu ngoi nc v nh hng lan truyn trong mng x hi nh Francesco Influence DataMining 2011 - Mining Topic-level Influence in Heterogeneous Networks tuy nhin ni dung nghin cu v ti ny trong nc cn t c quan tm v hn ch Nhng tn ti hin nay : ch mi pht trin nghin cu trn l thuyt v cc ng dng ca cng trnh nghin cu cn gp nhiu kh khn khi vn hnh trn mi trng thc t, bi ton ch gii quyt c trong mt phm vi v khng gian xc nh. Nhng NC c trc ca hc vin lin quan n ti lun vn : a phn l cc cng trnh nghin cu ca nc ngoi nh : Francesco Influence DataMining 2011 5. Tnh khoa hc v tnh mi ca ti: nhng hn ch hin thi, nhng vn khoa hc cn NC gii quyt v tnh cp thit ca n, hng gii quyt c g mi, li ch khoa hc v thc tin khi vn c gii quyt: Nhng hn ch hin thi : B gii hn tc x l trong mng x hi ln ( bng n t hp ), kh xc nh chnh xc gi tr ca trng s nh hng gia cc nt trn CSDL th. Thiu ng dng thc t, ti ch mi c nghin cu nc ngoi, thiu cc cng trnh nghin cu trong nc. Vn gii quyt : B sung v ti u thut gii tm ra c kt qu gn ng nht trong thi gian nhanh nht Xy dng ng dng d bo cho mng x hi c xc nh trong mt khong thi gian no . C th d bo v tnh hnh bin ng ca gi c th trng, xu hng u t, d bo ngun nhn lc.

Hng gii quyt : Nghin cu cc cng trnh lin quan cng b trc , xut ci tin gii thut v xy dng chng trnh m phng gii quyt bi ton trn d liu thc. Li ch khoa hc v thc tin khi vn c gii quyt : D bo c cc cuc biu tnh, nhu cu ca nhn dn cho chnh ph nh nc, d bo tng gi sn phm

6. Mc tiu, i tng v phm vi NC ti cn hng ti v kh nng gii quyt: Nu c th, sc tch theo tng mc; khng vit chung chung, l gii di dng : Mc tiu : D bo nhu cu ngi dng trong mng x hi nh : Mua sm Gii tr Hc tp Marketing. i tng nghin cu : ngi dng c nhn hay mt nhm ngi hoc t chc trn mng x hi Phm vi nghin cu : Cc mng x hi nh : Facebook Zing Me hoc Twitter

7. Ni dung, phng php d nh NC. Trnh by theo tng bc, mi bc cn c: mc tiu d kin kt qu+, phng php, b tr NC c th (case-study), phng n phi hp vi cc n v, phng th nghim,... kt qu d kin t c v s cng b: Mc tiu d kin : xy dng ng dng d bo tiu dng, gi c th trng da trn nh hng lan truyn trong mng x hi Case Study : Tm hiu ti cn nghin cu, tham kho cc cng trnh khoa hc cng b trc c trong nc ln ngoi nc Tng hp ti liu, nghin cu cc gii thut ng dng trong vic d n t lan truyn mng x hi xut ci tin thut gii Xy dng ng dng thc nghim Vit bo co v kt qu nghin cu

8. K hoch b tr thi gian NC phi kt hp nhim v NC vi hc tp; lm xmina, k hoch lm vic vi ngi hng dn, k hoch vit bn tho lun vn,... : Giai on 1 : xut, ng k ti (17/08/2013 27/08/2013) Giai on 2 : Lin h gio vin hng dn tho lun v cp nht hng gii quyt vn cho ph hp vi ni dung ti (01/09/2013 10/09/2013) Giai on 3 : Tng hp v nghin cu nhng ti liu, cc cng trnh trong v ngoi nc lin quan n ti nh hng lan truyn trong mng x hi.(15/09/2013 15/10/2013) Giai on 4 : Lin h gio vin hng dn tho lun v bo co li nhng g nghin cu , c kt ra c t giai on 3, t xut gii php hng nghin cu tip theo. ( 20/10-30/10) Giai on 5 : Xy dng nn tng l thuyt v xut m hnh ci tin cho ti nh hng lan truyn trong mng x hi ( 01/11/2013 - 01/01/2014 ) Giai on 6 : Xy dng ng dng thc nghim da c s l thuyt nghin cu c giai on 5
(01/01/2014 - 15/02/2014) Giai on 7 : Lm Sermina Chnh sa ti Ni dung bo co trc khi ra hi ng bo v Ghi ch : trong tt c cc giai on lm lun vn, hc vin s lin lc trao i vi gio vin hng dn thng xuyn cp nht hng gii quyt vn ( m bo lun vn khng b sai lch ni dung hay khng ng vi mong mun ca hi ng thm nh )

Tng thi gian nghin cu : 6 thng ( cha bao gm thi gian xt duyt ) 9.Ti liu tham kho gm nhng ti liu c lin quan nht vi ti NC; ngoi nhng ti liu kinh in phi c nhng ti liu cn i (nm nm tr li) lin quan n ti.Vit theo mu +, v thuyt minh ti phi tham chiu n cc ti liu tham kho ny. [1] J. Coleman, H. Menzel, and E. Katz, Medical Innovations: A Diffusion Study. Bobbs Merrill, 1966. [2] T. Valente, Network Models of the Diffusion of Innovations. Hampton Press, 1955. [3] F. Bass, A new product growth model for consumer durables, Man- agement Science, vol. 15, pp. 215227, 1969. W. Chen, Y. Yuan, and L. Zhang, Scalable inuence maximization in social networks under the linear threshold model, in Proc. of the 10th IEEE Int. Conf. on Data Mining (ICDM10), 2010.

[4] J. Leskovec, A. Krause, C. Guestrin, C. Faloutsos, J. VanBriesen, and N. S. Glance, Cost-effective outbreak detection in networks, in Proc. of the 13th ACM SIGKDD Int. Conf. on Knowledge Discovery and Data Mining (KDD07), 2007. [5] W. Chen, Y. Wang, and S. Yang, Efcient inuence maximization in social networks, in Proc. of the 15th ACM SIGKDD Int. Conf. on Knowledge Discovery and Data Mining (KDD09), 2009. [6] [7] A. Goyal, F. Bonchi, and L. V. S. Lakshmanan, A data-based approach to social inuence maximization, PVLDB, vol. 5, no. 1, pp. 7384, 2011. K. Saito, R. Nakano, and M. Kimura, Prediction of information diffu- sion probabilities for independent cascade model, in Proc. of the 12th Int. Conf. on Knowledge-Based Intelligent Information and Engineering Systems (KES08), 2008.

[8] Francesco Bonchi, Inuence Propagation in Social Networks: A Data Mining Perspective, 2011 TP. HCM, ngy thng nm 201.. HC VIN K TN (H tn v ch k)

NGI HNG DN (H tn v ch k)

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ON V NGC DUY

Mt s lu : Vn phong nn din t c ng, hnh nh, s , biu bng,.. r rng; phn tch ngha nghin cu ti v v kt qu d kin mt cch thuyt phc. D kin kt qu, c th l: xut quan im; a ra bo co hin trng; xut cc bin php v t chc, qun l; To lp c m hnh, sn phm, cng ngh mu,v.v.. Ti liu tham kho: vit theo dng mu, l sch hay bi bo, v d: + vi sch tham kho: [1]. Nguyen P. K. (2005), Flood Simulation in the Vietnam Mekong Delta. Proceedings of the 3rd International Symposium on Flood Defense. Taylor & Francis Publ., pp.611-616. Netherlands. + vi bi bo khoa hc: [2]. Hai Bang T., Ngoc Thanh N., Phi Khu N. (2011), Fuzzy Ontology Building and Integration for Fuzzy Inference Systems in Weather Forecast Domain . LNAI 6592, the 3rd Intl Conference, ACIIDS 2011, Korea. Springer, ISSN 0302-9743, ISBN 978-3-642-20042-7.