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Presented by Manoj Kumar.m 12MBO32 Cimat
Presented by Manoj Kumar.m 12MBO32 Cimat
M 12MBO32 CIMAT
Sony Slogan
US$ 72.349 billion (2013) Operating income US$ 2.448 billion (2013) Net income US$ 458 million (2013) Total assets US$ 151.131 billion (2013) Total equity US$ 28.523 billion (2013) Employees146,300 (2013)
Headquarters of Sony
Minato, Tokyo
Japan
CEO of SONY
Kazuo hirai
Sony Advertisement
SWOT ANALYSIS
growth of sales and profit in the Entertainment and Financial Services businesses investment and foundationbuilding for new business creation and strengthening core electronics businesses
Strategic
Enhancement
of financial foundations and management structure through business portfolio realignment, asset sales and structural reform
improvement in TV business on path to profitability Sonys sales and marketing operations in emerging markets value-added products developed and launched in core electronics businesses
Reinforced
High
Electronics: Audio, Video, Televisions Information and Communications. Sony Computer Entertainment: Hardware and related software Sony Music Entertainment: Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos, Sony Disc Manufacturing, and Sony Music Nashville Sony Music Entertainment Japan: Sony Records and Epic Records Sony Life Insurance
Sony products
Sony laptops
Reinforce the Electronics Business Accelerate execution of updated strategies in the three core businesses (Mobile, Imaging and Game) Return the TV business to profitability Accelerate the execution of growth strategies in emerging markets that leverage the overall strength of the Sony Group Reinforce new businesses (such as Medical and Security) to deliver sustained growth Further realign Sonys business portfolio
Sony Innovation
Growth
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