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    July2013 Genius

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    MelissaBykofsky
    Two MBA graduates, Carrie Ferrence and Jacqueline Gjurgevich, started a grocery business called Stockbox Neighborhood Grocery in 2011 to address "food deserts" or areas lacking affordable grocery stores and fresh food. Their first store was inside a converted 20-foot shipping container in a mixed-income Seattle neighborhood. They have since expanded to a 550-square foot store and plan to open a second location this summer, with the goal of expanding nationally within five years. Their mission is to bring affordable, quality produce and staples including local options to underserved communities.

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    July2013 Genius

    Uploaded by

    MelissaBykofsky
    38 views1 page
    Two MBA graduates, Carrie Ferrence and Jacqueline Gjurgevich, started a grocery business called Stockbox Neighborhood Grocery in 2011 to address "food deserts" or areas lacking affordable grocery stores and fresh food. Their first store was inside a converted 20-foot shipping container in a mixed-income Seattle neighborhood. They have since expanded to a 550-square foot store and plan to open a second location this summer, with the goal of expanding nationally within five years. Their mission is to bring affordable, quality produce and staples including local options to underserved communities.

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    Genius column for the Bulletin section of the July 2013 Marie Claire

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    Two MBA graduates, Carrie Ferrence and Jacqueline Gjurgevich, started a grocery business called Stockbox Neighborhood Grocery in 2011 to address "food deserts" or areas lacking affordable grocery stores and fresh food. Their first store was inside a converted 20-foot shipping container in a mixed-income Seattle neighborhood. They have since expanded to a 550-square foot store and plan to open a second location this summer, with the goal of expanding nationally within five years. Their mission is to bring affordable, quality produce and staples including local options to underserved communities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    38 views1 page

    July2013 Genius

    Uploaded by

    MelissaBykofsky
    Two MBA graduates, Carrie Ferrence and Jacqueline Gjurgevich, started a grocery business called Stockbox Neighborhood Grocery in 2011 to address "food deserts" or areas lacking affordable grocery stores and fresh food. Their first store was inside a converted 20-foot shipping container in a mixed-income Seattle neighborhood. They have since expanded to a 550-square foot store and plan to open a second location this summer, with the goal of expanding nationally within five years. Their mission is to bring affordable, quality produce and staples including local options to underserved communities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Grocery mavens Carrie Ferrence and Jacqueline Gjurgevich.

    GENIUS!

    SMART FOOD

    TWO WOMEN, ONE B RILLIA NT IDEA

    Two MBA graduates turn a shipping container into a locavore oasis

    S BUSIN E SS school students in Seattle in 2011, Carrie Ferrence, 35, and Jacqueline Gjurgevich, 34, tackled the problem of food deserts, areas lacking decent grocery stores and fresh, affordable eats. Their brainchild: Stockbox Neighborhood Grocery, which brings low-cost mini markets with quality, budget-friendly produce (much of it local) and food staples to areas in need. The first store opened that year inside a 20-foot shipping container in a mixed-income Seattle neighborhood. It was like a food truck, but we took the wheels off to make it more reliable, Ferrence says. Last year, Stockbox moved into a 550-foot space, serving residents who once had to travel miles to grocery shop. The duo will open a second Seattle store this summer and hope to go national within five years. This isnt just about food, Ferrence says. Its about bringing people together. Melissa Bykofsky

    COURTESY OF THE COMPANIES

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