Professional Documents
Culture Documents
2012 Nerlc
2012 Nerlc
2012 Nerlc
Agenda
Reality & Expectations What is social media & what role does it serve in our association A few good tools
Blogs Wikis Facebook
Facebook security
Social media in action: examples of good social media branding, campaigning and association community building
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.
What is
Branding is putting your association into the social mediasphere where existing
and potential members can learn about you. Benefits of branding include:
Increased feedback and discussion Drive traffic to your Web site Spread information
A Social Media Campaign is NOT about the association but rather a focus on a
specific issue, project or action comprising elements specifically designed to capture consumers attention and bring about interest and participation (for the people, by the people).
Building email lists Attracting event attendees Getting people to take action Attracting donations
What is
Association Community Building (Supporting Association Work) is an effort
to aggregate and associate groups of members, staff and leaders across work assignments, association events, leadership roles, etc. with a goal of providing always-on, one-stop access to content, colleagues and other social capital resulting from the association social network.
Long-term, easy access to social network participants by role, etc. Excellent way to accomplish group planning and work projects Easy access and management of legacy content and relationships from training or conference events
PR/Branding Blogs Facebook Twitter Yammer Groupsite Ning Wiki YES YES YES NO YES YES YES
Branding
Blogs
www.blogger.com http://wordpress.com/
Link to Them: All bloggers want to get links to their site. Links are a form of currency.
2) Incorporate links into your post, especially links to news stories and other blogs.
3) Use multimedia. Images and videos can enhance posts considerably. 4) Diversify. There are many different types of blog posts. 5) Use timely information that is breaking news or relevant to the news cycle.
Branding
Wikis
Branding
Wikis
http://pbworks.com/ http://www.wikispaces.com
Micro Blogging
Public Private
Vs.
Branding
Twitter
Branding
Twitter
Social Networks
Public Private
Vs.
Social Networks
Social Networks
Profile A profile is the hub of an individuals presence on Facebook. It includes the persons wall, notes, photos, videos and other information. Wall Each profile and fan page has a wall on which others can write or post multimedia items. This is the equivalent of a guest book on a website, in that other individuals visiting the profile can leave publicly visible messages.
Social Networks
Friends Adding or accepting someone as a friend is the most basic way to connect on Face- book. All friendships are mutual, so if someone requests to be your friend you must accept the request before you are officially friends. Status Status updates are Facebooks response to Twitter. You can enter a short text statement and a photo, video, event, cause or hyperlink as your status. Under default privacy settings, your status updates are visible to all of your friends.
Social Networks
Notes The notes application is Facebooks version of a simplified blogging platform. Anyone on the site can create notes, which can include text, hyperlinks, photos and tags. By default, notes are visible to all of an individuals friends. Tag Tagging allows you to associate a video, photo or note with another individuals profile. For example, if pictures are uploaded from an event, those in the photo can be tagged to let them know they are in the photo
Social Networks
http://www.facebook.com/help/groups/basics
Social Networks
Resources
Social Media for Social Good: A How-to Guide for Nonprofits http://www.amazon.com/Social-Media-Good-HowNonprofits/dp/007177081X/ref=sr_1_1?ie=UTF8&s=books&qid=1303829494&sr=1 -1 The Networked Nonprofit: Connecting with Social Media to Drive Change,
by Beth Kanter http://www.bethkanter.org/ and Allison Fine http://afine2.wordpress.com/
Open Community: A little book of big ideas for associations navigating the social web,
by Maddie Grant and Lindy Dreyer http://www.socialfish.org
Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize, and Engage Youth
Ben Rigby Jossey-Bass 2008
Sited Examples:
Social Media Campaigns
http://www.causes.com/causes/200815-read-acrossamerica?recruiter_id=15194384 http://www.readacrossamerica.org/ http://www.facebook.com/neareadacrossamerica?ref=search&sid=1050629622.419 4955441..1 http://twitter.com/#!/neareadacross http://www.facebook.com/home.php?sk=group_180580478620205&ap=1 http://twitter.com/#!/lahabrateachers http://www.facebook.com/pages/STOP-SENATE-BILL-6/387767488775?v=wall http://twitter.com/#!/MEAOnline http://www.facebook.com/group.php?gid=50127916730&v=wall
Sited Examples:
Association Social Networks/Community Building
http://gfea.pbworks.com/w/page/12257644/FrontPage http://networksdea.groupsite.com/main/summary http://neamwrlc.groupsite.com/main/summary http://www.facebook.com/neamwrlc http://twitter.com/#!/neamwrlc http://nea-ale.groupsite.com/main/summary http://pikespeak.groupsite.com/main/summary http://mwro.groupsite.com/main/summary http://mwro.groupsite.com/main/summary
Sited Examples:
Branding
http://www.facebook.com/target?v=wall http://www.facebook.com/unitedairlines http://twitter.com/#!/UnitedAirlines http://www.facebook.com/RedHookLobsterPoundDC?v=wall http://twitter.com/#!/Redhooklobster http://twitter.com/#!/MSEAeducators http://twitter.com/#!/CATeachersAssoc http://www.facebook.com/pages/Deer-Valley-EducationAssociation/128904606666?v=wall http://www.facebook.com/EducationMinnesota?v=wall http://www.facebook.com/VirginiaEducationAssociation http://www.facebook.com/pages/Sweetwater-Education-Association/51594144955 http://www.weac.org/Multimedia/blogs/Editors_blog.aspx
Resources:
Books (Amazon.com): Facebook: http://www.facebook.com/smexaminer http://www.facebook.com/groups/SocialMediaRockStars
Web sites:
http://nonprofitorgs.wordpress.com/ http://www.socialmediaexaminer.com/