Vision

To align with our core purpose, Cadbury India has defined its Vision as "Life Full Of Cadbury and Cadbury Full of Life". Cadbury India will participate in many spaces of consumer life through a cache of product offerings be it chocolates or snacks or gum. We believe that work and fun can co-exist beautifully. Therefore at Cadbury India, it's all about work hard, play harder!. We bring moments of delight to our consumers everyday and every time. Therefore, we strongly believe that the people who create these products should also have fun while doing so.

1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs 2.Celebrity brand ambassadors 3.Excellent advertising, reach and accessibility 4.High brand loyalty Strength 5.Top of the Mind Brand

1.Food products have a limited shelf life Weakness 2.Marred by scandal few years back

1.Untapped rural markets 2.Better product packaging and preservation 3.Leverage Cadburys successful brand Opportunity 4. Sugarfree category

1.Other branded and local chocolate manufacturers Threats 2.Sweets as substitutes

Nestle GlaxoSmith Con Britannia Rei Agro Heritage Foods KRBL

Kwality Dairy Lakshmi Energy LT Foods Usher Agro ADF Foods Kohinoor Foods Vadilal Ind SKM Egg Product KLRF Agro Dutch Ind Sita Shree Food