2012

D2C HOLIDAY
MARKETING REPORT

NOV. 1 - DEC. 31

STORE PERFORMANCE

EMAIL MAILING PERFORMANCE EMAIL METRICS

TOP ARITSTS AND PRODUCTS

ORDERS

OR

TOP ARTISTS BY REVENUE

40000
40000
35000
35000
30000
30000
25000
28,887
40000 40000
25000 35000
28,887
20000
35000
30000
15000
20000
30000
28,887
10000
15000 25000
25000
28,887
5000 20000
10000 15000
20000
0
15000
5000 10000
100000 5000
5000 PRODUCT
REVENUES
0

37,456

MAILINGS SENT

30
30
30
25
30
23.15%
25
25
20
25
23.15%
23.15%
23.15%
20
20
15
20
15
15
10
15
10
10
5
10
5
5
0
5

37,456
37,456

37,456

14,996

14,996
14,996

29.22%
29.22%
29.22%
29.22%

25.54%
25.54%
25.54%

UNITS
19.87%

18.19%

$484,872

15.59%
15.59%
15.59%

19.87%
19.87%
19.87%

18.19%
18.19%
18.19%

ATLANTIC

WARNER BROS.

WARNER NASHVILLE

ATLANTIC
ATLANTIC
ATLANTIC

WARNER BROS.
BROS.
WARNER
WARNER BROS.

WARNER NASHVILLE
NASHVILLE
WARNER
WARNER NASHVILLE

38,640

15,851

20
20
20
20
$886,194
15
30,209
38,640
15,851
30,209
38,640
15,851
$484,872
$484,872
15
15
15
30,209
38,640
15,851
$484,872
10
$247,423
10
$247,423
10
0
20000 40000 60000 80000 100000
CTR
10
5
$247,423
5
5
$23.66
$16.79
$16.50
5
0
0
20000 40000 60000 80000 100000 00
AVERAGE ORDER VALUE
0

$886,194
$886,194

$247,423

$16.50

76

96

68

76

96

68

76

96

68

76

5.12%

5.18%

4.87%

5.12%
5.12%
5.12%

5.18%
5.18%
5.18%

4.87%
4.87%
4.87%

$8,754

$35,678

$9,787

$8,754

$35,678

$9,787

$8,754

$35,678

$9,787

$8,754

$35,678

$9,787

AOV

$23.66

ATLANTIC RECORDS

ATLANTIC
RECORDS
ATLANTIC
RECORDS

$16.79

$23.66
$23.66

$16.79 $16.79

WARNER BROS. RECORDS

6 The Black Keys

$94,707.93

2 Tegan And Sara

$157,263.28

7 Blake Shelton

$89,148.79

3 My Chemical Romance

$157,263.28

8 Neil Young

$63,823.33

4 Ed Sheeran

$120,395.67

9 Deftones

$59,943.69

5 Hunter Hayes

$101,365.17

10 Wiz Khalifa

WARNER MUSIC NASHVILLE

3.63%

3.52%

3.53%

3.63%
3.63%
3.63%

3.52%
3.52%
3.52%

3.53%
3.53%
3.53%

ATLANTIC

WARNER BROS.

WARNER NASHVILLE

ATLANTIC

WARNER BROS.

WARNER NASHVILLE

ATLANTIC

WARNER BROS.

WARNER NASHVILLE

ATLANTIC

WARNER BROS.

WARNER NASHVILLE

CONV.
RATE
0.81%

3.01%

1.46%

0.81%

3.01%

1.46%

WARNER
BROS. BROS.
RECORDS
MUSIC NASHVILLE
WARNER
RECORDS WARNER WARNER
MUSIC NASHVILLE

0.81%

3.01%

1.46%

0.81%

3.01%

1.46%

UCTR
23.31%

17.73%

19.43%

23.31%
23.31%
23.31%

17.73%
17.73%
17.73%

19.43%
19.43%
19.43%

$55,067.52

TOP PRODUCT BY UNITS

0 20000
20000
40000
WARNER BROS.
WARNER
MUSIC NASHVILLE
0 RECORDS
40000
6000060000
80000 80000
100000 100000
UCTR

$16.50
$16.50

$171,677.68

UOR
15.59%

ATLANTIC RECORDS

68

REVENUE

$886,194
30,209

96

0
0
0

14,996

1 Josh Groban
25.54%

1 All That Echoes Fan Edition Bundle

Josh Groban
5,353

6 Deluxe Heartthrob Bundle with Vinyl

Tegan And Sara
1,131

2 Americana CD
Neil Young

2,538

7 London 2012 December T-Shirt

The Black Keys
1,119

3 Tree Hoodie
Ed Sheeran

1,993

8 Trouble Man: Heavy is the Head Digital...

T.I.
1,064

4 Koi No Yokan Bundle

Deftones

1,483

9 2013 Hunter Hayes Wall Calendar

Hunter Hayes
854

5 Deluxe Heartthrob Bundle

Tegan And Sara

1,483

10 MCR 2013 Calendar

My Chemical Romance

689

DEMOGRAPHICS
SALES BY COUNTRY

USA
$1,344,068.63
69246

SALES BY STATE

CANADA
$$100,353.64
69246

REV / ORDERS

D2C MARKETING SERVICES QUESTIONS? CONTACT: BROOKE.BLOOMQUIST@WMG.COM

UNITED KINGDOM
$38,652.15
1960

AUSTRALIA
$38,513.01
1725

GERMANY
$14,699.12
694

CALIFORNIA
$222,776.90
4420

TEXAS
$141,606.85
2894

NEW YORK
$128,134.32
2660

PENNSYLVANIA
$108,258.45
2483

FLORIDA
$96,587.22
1991