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Ecotourism The New Travel Style: Stacy Polkowske BA506
Ecotourism The New Travel Style: Stacy Polkowske BA506
Tourism Typology
Ecotourism Defined
Responsible travel to natural areas that conserve the environment and improve the welfare of local people (TIES 1990)
Aspects of Ecotourism
1. Local Economics More $ to the people 3. Cultural Emergence Off the beaten track
Ecotourist Profile
Experienced travelers Higher education Higher Income Bracket Age: middle to elderly Opinion leaders
Ask & tell friends about trip Important source of travel information
Lets Go to Jamaica!
Mass Tourism Options matured market projected flat growth Ecotourism Options growing 20-35% a year