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Ecotourism The New Travel Style

Stacy Polkowske BA506

Tourism Typology

Ecotourism Defined
Responsible travel to natural areas that conserve the environment and improve the welfare of local people (TIES 1990)

Aspects of Ecotourism
1. Local Economics More $ to the people 3. Cultural Emergence Off the beaten track

2. Natural World Connection Conservation & Protection Outdoor Recreation

3. Educational Language, Food, Festivals, Sports, History

Ecotourist Profile
Experienced travelers Higher education Higher Income Bracket Age: middle to elderly Opinion leaders
Ask & tell friends about trip Important source of travel information

Consumer Demand & Operator Support


62% - Cultural learning is important 59% - Support protecting the environment 38% - Willing to pay more to use ecotravel companies 49% of British tour operators have a responsible tourism policy

Lets Go to Jamaica!
Mass Tourism Options matured market projected flat growth Ecotourism Options growing 20-35% a year

Ecotourism On-line Resources


www.ecotourism.org www.ecotourism.cc www.responsibletravel.com

Ending Thoughts & Numbers


In 2004, tourism generated $5.49 trillion for global economy. Tourism is a top money maker for 83% of developing countries. Ecotourism growing 3 times tourism industry as a whole. Ecotourism options puts up to 95% of money into local economy.

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