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  • Narrative Copy and Institutional

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    Orapim Prae
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    The advertisement summarizes as follows: 1) The headline uses an image of a blue whale to attract attention and associate the Canon brand with wildlife photography. 2) The target customers are photographers, environmentalists, and the World Wide Fund for Nature. 3) The body copy tells the story of blue whales and how Canon photography can help promote awareness of wildlife heritage. 4) While there is no explicit slogan, Canon's overall slogan of "delighting you always" emphasizes that the company aims to not disappoint customers as implied by the high-quality blue whale image.

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    Narrative Copy and Institutional Copy

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    The advertisement summarizes as follows: 1) The headline uses an image of a blue whale to attract attention and associate the Canon brand with wildlife photography. 2) The target customers are photographers, environmentalists, and the World Wide Fund for Nature. 3) The body copy tells the story of blue whales and how Canon photography can help promote awareness of wildlife heritage. 4) While there is no explicit slogan, Canon's overall slogan of "delighting you always" emphasizes that the company aims to not disappoint customers as implied by the high-quality blue whale image.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    4 views2 pages

    Narrative Copy and Institutional

    Uploaded by

    Orapim Prae
    The advertisement summarizes as follows: 1) The headline uses an image of a blue whale to attract attention and associate the Canon brand with wildlife photography. 2) The target customers are photographers, environmentalists, and the World Wide Fund for Nature. 3) The body copy tells the story of blue whales and how Canon photography can help promote awareness of wildlife heritage. 4) While there is no explicit slogan, Canon's overall slogan of "delighting you always" emphasizes that the company aims to not disappoint customers as implied by the high-quality blue whale image.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    CANNON ad.

    Headline
    1. attract attention: which the headline is relate to an image in ad. the word wildlife has a connection with the blue whale, CANON is a brand name which was used to represent the company. 2. target customers: Photographers, The World Wide Fund for Nature, Environmentalist. 3. attract reader to the next part: the reader will wondering how CANNON sees from the picture. 4. declares benefits: the benefit was shown through the picture of blue whale as quality of the picture which if you use CANNON, you will get the result like this. 1. Narrative Copy: the story of Blue Whale 2. Institutional copy: Photography, both as a means of communication, can help promote a greater awareness and understanding of the blue whale and our entire wildlife heritage. CANNON cares and supports in saving wildlife heritage. No slogan found in this ad. but the slogan of CANNON is delighting you always which mean We will not disappointing you the picture of blue whale can warrantee it. - Frequent use of Simple Sentences: to make a message more striking which bring succinct and confident feeling to the reader. Moreover, the sentences are easy to understand and read natural and friendly. - Use of the Present Tense: it implies a universal timelessness.

    Body copy

    Slogan

    Syntactic features of Advertising language

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