Why Yahoo! Behavioral Targeting? Use Yahoo Behavioral Targeting to attract health conscious users in the Hartford-New Haven market Yahoo! reaches 8 in 10 of the 2 million adults in the Hartford-New Haven market. Hartford-Now Haven DMA Adults participate in various ‘health-conscious activities annually 754330 GGENNG "SWING "Fee" -FSHNG) "FIRING woos, |B3se: 2050,782 ads ae 18 or merein the Hartforc-New Haven DMA ‘Seuree Scarborough 200811 The Right Message to the Right Consumer at the Right Time ‘The Internet is a big place. But, with Yahoo! and NHRegistercom, you can narrow your audience to a set of highly-qualified consumers. With Yahoo! Behavioral Targeting, your ads will appear to only those visitors who are actively search- ing for health/fitness related products and services, reaching the Hartford-New Haven market. Your ad dollars are precious. Get your message in front of your audience at the time and alleviate waste. ‘The Yahoo! Health Audience ‘The Health Audience includes users anywhere on the ‘Yahoo! Network who have actively searched for health/fitness related products and services. ‘Search terms and Yahoo! pages are samples only and donot represent an exhaustive Ist Contact Carina Ball at cball@nl Interest is determined by the user's online activities during the time horizon specific for this product category. Activities include: ¥ - Search Terms 7 - Search Result Clicks v - Relevant Pages Viewed 7 - Advertising Clicks What are they searching tantietes BMI Fitness Nutrition Yoga Webmd.com Pregnancy Weight Loss DNA. Health Care Where have they been on Yahoo!? Health topics in Answers ‘Top Health stories in News Front page of Health NewHtavenRegister in partnership with ‘YAHOO!