2013 JAN - JUL VS 2012 JAN - JUL

2013 JAN - JUL VS 2012 JAN - JUL

Period:
2013. January - July vs. 2012. January July

Channels:
Hipermarkets, Supermarkets, C&C, Hard Discounts

Markets:
Cosmetics and Parfumerie

Index:
Nb. of Promotion(in Picture, pcs); Nb. of Promo weighted by M2

Distribution:
National

2013 JAN - JUL VS 2012 JAN - JUL

Personal care & Beauty & Cosmetics split by Retailer
2013 JAN - JUL VS 2012 JAN - JUL (PCS)

Retailers
METRO
ALDI
CBA CENT
LIDL
PENNY
CBA
CBA PRMA
REL
COOP
AUCHAN
INTERSPAR
TESCO HIPERMARKET
SPAR
TESCO SZUPERMARKET
OTHERS RETAILERS

YTD 12 YTD 12 YTD 13 YTD 13

V al.

242
73
24
58
176
96
12
65
69
652
366
348
232
59
4980

3,20%
1,00%
0,30%
0,80%
2,40%
1,30%
0,20%
0,90%
0,90%
8,70%
4,90%
4,70%
3,10%
0,80%
66,80%

V al.

277
86
4
10
178
68
59
82
83
615
419
413
317
18
5242

3,50%
1,10%
0,10%
0,10%
2,30%
0,90%
0,70%
1,00%
1,10%
7,80%
5,30%
5,20%
4,00%
0,20%
66,60%

Evol. YTD 13
point

0,3
0,1
-0,3
-0,7
-0,1
-0,4
0,6
0,2
0,1
-0,9
0,4
0,6
0,9
-0,6
-0,2

2013 JAN - JUL VS 2012 JAN - JUL

Personal care & Beauty & Cosmetics category split by Producer

2013 JAN - JUL VS 2012 JAN - JUL (PCS)

PRODUCERS
PROCTER & GAMBLE
UNILEVER
HENKEL
BEIERSDORF
L'OREAL
COLGATE PALMOLIVE HUNGARY
SCA
JOHNSON&JOHNSON
PRIVATE LABEL
OTHERS PRODUCER

YTD 12 YTD 12 YTD 13 YTD 13

V al.

872
729
654
425
564
393
145
317
900
2455

11,70%
9,80%
8,80%
5,70%
7,60%
5,30%
1,90%
4,30%
12,10%
32,90%

V al.

941
696
724
403
509
339
177
296
960
2842

12,00%
8,80%
9,20%
5,10%
6,50%
4,30%
2,20%
3,80%
12,20%
36,10%

Evol. YTD 13
point

0,3
-0,9
0,4
-0,6
-1,1
-1
0,3
-0,5
0,1
3,2

2013 JAN - JUL VS 2012 JAN - JUL

How Producers split their promotions between Retailers in Personal care &
Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN JUL (PCS)
PROCTER & GAMBLE
RETAILERS/PRODUCERS YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
TOTAL
METRO
ALDI
CBA CENT
LIDL
PENNY
CBA
CBA PRMA
REL
COOP
AUCHAN
INTERSPAR
TESCO HIPERMARKET
SPAR
TESCO SZUPERMARKET
OTHERS RETAILERS

V al.

V al.

872

100%

941

100%

62
7
1
3
7
17
3
5
2
108
105
51
60
8
433

7,10%
0,80%
0,10%
0,30%
0,80%
1,90%
0,30%
0,60%
0,20%
12,40%
12,00%
5,80%
6,90%
0,90%
49,70%

78 8,30%
3 0,30%
1
18
11
9
10
8
102
79
57
70
5
490

0,10%
1,90%
1,20%
1,00%
1,10%
0,90%
10,80%
8,40%
6,10%
7,40%
0,50%
52,10%

point

1,2
-0,5
-0,1
-0,2
1,1
-0,8
0,6
0,5
0,6
-1,5
-3,6
0,2
0,6
-0,4
2,4

UNILEVER
YTD 12 YTD 12 YTD 13 YTD 13
V al.

V al.

729

100%

696

100%

25 3,40%
7
3
34
28
1
16
16
87
27
59
52
17
357

1,00%
0,40%
4,70%
3,80%
0,10%
2,20%
2,20%
11,90%
3,70%
8,10%
7,10%
2,30%
49,00%

15 2,20%

2
22
18
15
21
21
86
38
55
58
4
341

0,30%
3,20%
2,60%
2,20%
3,00%
3,00%
12,40%
5,50%
7,90%
8,30%
0,60%
49,00%

Evol. YTD 13
point

-1,3
-1
-0,1
-1,5
-1,3
2
0,8
0,8
0,4
1,8
-0,2
1,2
-1,8

2013 JAN - JUL VS 2012 JAN - JUL

How Producers split their promotions between Retailers in Personal care &
Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN - JUL (PCS)
HENKEL
RETAILERS/PRODUCERS YTD 12 YTD 12 YTD 13 YTD 13

Evol. YTD 13

V al.

V al.

point

654

100%

724

100%

TOTAL
METRO
ALDI
CBA CENT
LIDL
PENNY
CBA
CBA PRMA
REL
COOP
AUCHAN
INTERSPAR
TESCO HIPERMARKET
SPAR
TESCO SZUPERMARKET
OTHERS RETAILERS

52
3
6
4
22
19
2
12
12
41
55
27
38
1
360

8,00%
0,50%
0,90%
0,60%
3,40%
2,90%
0,30%
1,80%
1,80%
6,30%
8,40%
4,10%
5,80%
0,20%
55,00%

45 6,20%
3 0,40%
1 0,10%
23
24
8
14
15
58
77
45
54

3,20%
3,30%
1,10%
1,90%
2,10%
8,00%
10,60%
6,20%
7,50%

357 49,30%

BEIERSDORF
YTD 12 YTD 12 YTD 13 YTD 13
V al.

V al.

425

100%

403

100%

-1,7

21 4,90%

-0,8
-0,6
-0,2
0,4
0,8
0,1
0,2
1,7
2,2
2,1
1,6
-0,2
-5,7

1 0,20%

1 0,20%
1
4
36
15
41
7
6
292

0,20%
0,90%
8,50%
3,50%
9,60%
1,60%
1,40%
68,70%

16 4,00%

Evol. YTD 13
point

-1
-0,2

1
4
1
3
42
23
41
13
1
258

0,20%
1,00%
0,20%
0,70%
10,40%
5,70%
10,20%
3,20%
0,20%
64,00%

1
-0,2
2
2,2
0,5
1,6
-1,2
-4,7

2013 JAN - JUL VS 2012 JAN - JUL

How Producers split their promotions between Retailers in Personal care &
Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN - JUL (PCS)
L'OREAL
RETAILERS/PRODUCERS YTD 12 YTD 12 YTD 13 YTD 13

Evol. YTD 13

V al.

V al.

point

564

100%

509

100%

TOTAL
METRO
ALDI
CBA CENT
LIDL
PENNY
CBA
CBA PRMA
REL
COOP
AUCHAN
INTERSPAR
TESCO HIPERMARKET
SPAR
TESCO SZUPERMARKET
OTHERS RETAILERS

8 1,40%
2 0,40%
1 0,20%
3 0,50%

58
25
19
1
1
446

10,30%
4,40%
3,40%
0,20%
0,20%
79,10%

18 3,50%

1 0,20%

47
36
24
7

9,20%
7,10%
4,70%
1,40%

376 73,90%

2,1
-0,4
-0,2
-0,3

-1
2,6
1,3
1,2
-0,2
-5,2

COLGATE PALMOLIVE HUNGARY

YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
V al.

V al.

393

100%

339

100%

20 5,10%
4
2
22
10
5
8
13
62
15
23
5
3
201

1,00%
0,50%
5,60%
2,50%
1,30%
2,00%
3,30%
15,80%
3,80%
5,90%
1,30%
0,80%
51,10%

14 4,10%

20
4
10
10
14
42
26
30
16
2
151

5,90%
1,20%
2,90%
2,90%
4,10%
12,40%
7,70%
8,80%
4,70%
0,60%
44,50%

point

-1
-1
-0,5
0,3
-1,4
1,7
0,9
0,8
-3,4
3,9
3
3,4
-0,2
-6,6

2013 JAN - JUL VS 2012 JAN - JUL

How Producers split their promotions between Retailers in Personal care &
Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN - JUL (PCS)
SCA
RETAILERS/PRODUCERS YTD 12 YTD 12 YTD 13 YTD 13

Evol. YTD 13

V al.

V al.

point

145

100%

177

100%

TOTAL
METRO
ALDI
CBA CENT
LIDL
PENNY
CBA
CBA PRMA
REL
COOP
AUCHAN
INTERSPAR
TESCO HIPERMARKET
SPAR
TESCO SZUPERMARKET
OTHERS RETAILERS

4 2,80%

1 0,70%
1 0,70%

2
14
14
18
14
4
73

1,40%
9,70%
9,70%
12,40%
9,70%
2,80%
50,30%

8 4,50%

3
1
1
1
2
18
15
28
17
2
81

1,70%
0,60%
0,60%
0,60%
1,10%
10,20%
8,50%
15,80%
9,60%
1,10%
45,80%

1,8

1
-0,1
0,6
0,6
-0,2
0,5
-1,2
3,4
-0,1
-1,6
-4,6

JOHNSON&JOHNSON
YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
V al.

V al.

317

100%

296

100%

5 1,60%
2 0,60%
2 0,60%
11 3,50%
5 1,60%
7
5
35
6
24
9
3
203

2,20%
1,60%
11,00%
1,90%
7,60%
2,80%
0,90%
64,00%

12 4,10%
4 1,40%

12
4
6
8
6
36
15
29
13

4,10%
1,40%
2,00%
2,70%
2,00%
12,20%
5,10%
9,80%
4,40%

151 51,00%

point

2,5
0,7
-0,6
0,6
-0,2
2
0,5
0,4
1,1
3,2
2,2
1,6
-0,9
-13

2013 JAN - JUL VS 2012 JAN - JUL

How Producers split their promotions between Retailers in Personal care &
Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN - JUL (PCS)
PRIVATE LABEL
RETAILERS/PRODUCERS YTD 12 YTD 12 YTD 13 YTD 13

Evol. YTD 13

V al.

V al.

point

900

100%

960

100%

TOTAL
METRO
ALDI
CBA CENT
LIDL
PENNY
CBA
CBA PRMA
REL
COOP
AUCHAN
INTERSPAR
TESCO HIPERMARKET
SPAR
TESCO SZUPERMARKET
OTHERS RETAILERS

13 1,40%
28 3,10%
27 3,00%
31 3,40%
1 0,10%
4
6
10
36
41
22
7
674

0,40%
0,70%
1,10%
4,00%
4,60%
2,40%
0,80%
74,90%

9
41
1
3
25
1

0,90%
4,30%
0,10%
0,30%
2,60%
0,10%

4
6
7
31
27
36
4
765

0,40%
0,60%
0,70%
3,20%
2,80%
3,80%
0,40%
79,70%

OTHERS PRODUCERS
YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
V al.

-0,5
1,2
0,1
-2,7
-0,8

-0,4
-0,8
-1,7
1,3
-0,4
4,8

V al.

2455

100%

2842

32
31
5
16
45
14
1
12
9
202
68
46
24
9
1941

1,30%
1,30%
0,20%
0,70%
1,80%
0,60%
0,00%
0,50%
0,40%
8,20%
2,80%
1,90%
1,00%
0,40%
79,10%

65
35
2
4
54
4
6
13
9
179
79
77
37

point

100%

2,30%
1,20%
0,10%
0,10%
1,90%
0,10%
0,20%
0,50%
0,30%
6,30%
2,80%
2,70%
1,30%

2278 80,20%

1
-0,1
-0,5
0,1
-0,4
0,2

-1,9
0,8
0,3
-0,4
1,1

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

2013 JAN - JUL VS 2012 JAN - JUL

2013 JAN - JUL VS 2012 JAN - JUL

MOST PROMOTED PRODUCT IN THE CATEGORY

BY NB OF APPEARANCE(pcs)
MANUFACTURER

BRAND

PRODUCT

PACK

M2

NB. OF
PROMO

UNILEVER

BABA

TUSFRD

1 DB 400 ML

9389878

52

HENKEL

FA

TUSFRD

1 DB 250 ML

8804612

46

HENKEL

SCHAUMA

SAMPON

1 DB 250 ML

10025030

45

UNILEVER

BABA

LANOLINOS SZAPPAN

1 DB 125 G

1838582

38

BEIERSDORF

NIVEA CLASSIC

TUSFRD

1 DB 250 ML

11447762

37

BY NB. OF APPEARANCE WEIGHTED BY M2

MANUFACTURER

BRAND

PRODUCT

PACK

M2

NB. OF
PROMO

BEIERSDORF

NIVEA CLASSIC

TUSFRD

1 DB 250 ML

11447762

37

SCA

LIBERO

PELENKA,UP&GO MAXI+

1 PACK 42 DB

11023916

22

HENKEL

SCHAUMA

SAMPON

1 DB 250 ML

10025030

45

SCA

LIBERO

PELENKA,UP&GO XL

1 PACK 38 DB

9935366

16

SCA

LIBERO

PELENKA,UP&GO XL+

1 PACK 34 DB

9935366

16

2013
2012JAN
AUGUSZTUS
- JUL VS 2012
- 2013
JAN
JLIUS
- JUL

Baba SHOWER GEL 400 ML

This SKU was promoted 128 times in the last 12 months,
in 22 Retailers, 9 different distribution channels.

Price evolution in this periode:

SESONALITY

STRONGEST MONTHS:
- 2012 SEPTEMBER
- 2012 OCTOBER
- 2013 JUNE

2013
2012JAN
AUGUSZTUS
- JUL VS 2012
- 2013
JAN
JLIUS
- JUL

Fa SHOWER GEL 250 ML

This SKU was promoted 123 times in the last 12 months,
in 20 Retailers, 9 different distribution channels.

Price evolution in this periode:

SESONALITY

STRONGEST MONTHS:
- 2012 SEPTEMBER
- 2012 OCTOBER
- 2013 MAY

2013
2012JAN
AUGUSZTUS
- JUL VS 2012
- 2013
JAN
JLIUS
- JUL

Schauma SASMPOO 250 ML

This SKU was promoted 93 times in the last 12 months, in
17 Retailers, 8 different distribution channels.

Price evolution in this periode:

SESONALITY

STRONGEST MONTHS:
- 2012 SEPTEMBER
- 2012 NOVEMBER
- 2013 MAY.

2013
2012JAN
AUGUSZTUS
- JUL VS 2012
- 2013
JAN
JLIUS
- JUL

Nivea Classic SHOWER GEL 250 ML

This SKU was promoted 98 times in the last 12 months, in
18 Retailers, 7 different distribution channels.

Price evolution in this periode:

SESONALITY

STRONGEST MONTHS:
- 2012 AUGUST
- 2013 MARS
- 2013 MAY

2013
2012JAN
AUGUSZTUS
- JUL VS 2012
- 2013
JAN
JLIUS
- JUL

Libero Up&Go Maxi+ DIAPERS 1PACK 42PCS

This SKU was promoted 37 times in the last 12 months, in
6 Retailers, 2 different distribution channels.

Price evolution in this periode:

SESONALITY

STRONGEST MONTHS:
- 2012 SEPTEMBER
- 2013 MAY
- 2013 JULY

2013 JAN - JUL VS 2012 JAN - JUL

Thank you for your attention

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http://hiper-com.com
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marcin@hiper-com.com

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