Andy McKenna

Marketing and communication specialist based in Pittsburgh, PA

Phone: 412-979-1215 | Email: asmckenna17@gmail.com | Website| LinkedIn

PROFESSIONAL EXPERIENCE
Garrison Hughes Advertising Pittsburgh, PA
Communications Specialist August 2018-Present

Contracted exclusively to UPMC – a nationally recognized health system and the largest non-government
employer in the state of Pennsylvania.

Business Development and Clinical Partnerships

• Managed call center using quality assessment system developed in-house. Identified leads and
maintained call quality through daily audit combined with grading, database, and weekly reporting.
• Coordinated marketing strategy in channels including digital, web, and print, with duties including
project management, copywriting, design direction, competitive research, and conference support.
• Maintained record of business development leads using Microsoft Dynamics CRM and Smartsheet.

International Marketing
• Developed marketing campaigns, creative assets, and original content to promote expansion of services
across the midlands and south east of Ireland.
• Managed social media channels targeting potential patients and physician partners on Facebook,
Twitter, and LinkedIn, via Khoros scheduling platform.
• Used analytics data to optimize social posts for best impression and engagement times while driving
traffic to website landing pages.
• Assisted in managing website covering two full-service hospitals, a cancer center, and an outreach
center, all in Ireland.
• Completed competitive and market research for special projects in Italy and China.
• Supported marketing efforts for UPMC International initiatives in Ireland, Italy, China, and
Kazakhstan.

Make-A-Wish Greater Pennsylvania & West Virginia Pittsburgh, PA

Foundation Assistant April 2015-August 2018
• Oversaw design of assets for wish team, including itineraries and volunteer reward badges
• Coordinated auction photography and item entry, served on committee, and raised individually more
than $20,000 in sponsorships and in-kind donations for annual wine tasting event that most recently
netted $72,000
• Authored more than 300 donor letters and accompanying wish stories to encourage future donations

MARC USA | Pittsburgh Pittsburgh, PA

New Business Apprentice October 2014-March 2015
• Completed research in preparation for prospect contact, responses to RFPs, and pitches
• Implemented new systems for tracking leads, agency experience, and future projects

RELEVANT SKILLS
• Knowledge of Adobe Creative Suite, including Illustrator, InDesign, and Photoshop.
• Communication, especially in the areas of public speaking and presentation.

EDUCATION
Washington & Jefferson College Washington, PA
Bachelor of Arts – Communication Arts Graduated May 2014

Current as of 1 June 2020