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  • Objectives: - To Investigate The Effect of Website Image On Consumer's Behaviour

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    Akshay Sharma
    10 views2 pages
    This study aims to investigate how a website's image affects consumer behavior and purchasing intentions, and how consumer personality and demographics also impact this relationship. Regression analysis will be used to determine if website image has a significant influence on consumers' willingness to purchase products online and their actual purchasing behavior.

    Original Description:

    marketing research

    Original Title

    Objectives.pptx

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    This study aims to investigate how a website's image affects consumer behavior and purchasing intentions, and how consumer personality and demographics also impact this relationship. Regression analysis will be used to determine if website image has a significant influence on consumers' willingness to purchase products online and their actual purchasing behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views2 pages

    Objectives: - To Investigate The Effect of Website Image On Consumer's Behaviour

    Uploaded by

    Akshay Sharma
    This study aims to investigate how a website's image affects consumer behavior and purchasing intentions, and how consumer personality and demographics also impact this relationship. Regression analysis will be used to determine if website image has a significant influence on consumers' willingness to purchase products online and their actual purchasing behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Objectives

    To investigate the effect of website image on consumers behaviour.

    Effect of consumers personality and demographics.

    NEED
    Understanding the strategy involved for building the web site image. Through regression we can actually fulfil our objective by checking whether website image actually has a significant influence onPurchasing intention Purchasing behaviour

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