Subject: Strategic Management.

Attempt any Eight Questions:

Marks: 100

1. Illustrate the emerging concepts in competition and segmentation? 2. Explain PEST framework with the help of an example of your choice from the Indian marketing Environment? 3. Illustrate An offs matrix and TOWS analysis? 4. Explain the significance of marketing strategy for soft drink manufacturers: say Coca-Cola and Pepsi Cola and Pepsi cola in India. Discuss their strategies in depth? 5. Explain developing and testing a brand with the help of an example of your choice from the Indian Marketing environment? 6. Explain the role of strategic marketing in handling implicit collusion with the help of an example Of your choice? 7. Comment on the new corporate governing e-laws and their significance for Indian corporate Houses? 8. Elucidate new business practices followed by Indian firms after the advent of customerFriendly technologies? 9. Illustrate the successful growth and diversification strategies adopted by the Indian irms like ICICI Bank and Tata Steel recently? 10. Elucidate critical factors in selecting the right Relationship marketing strategy for an Indian Software firm say, Infosys in Europe and Middle east countries ?