PROJECT REPORT

ON

PERCEPTION OF CUSTOMERS TOWARDS DIFFERENT SHOPPING MALLS IN DEHRADUN

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE BACHELORS DEGREE IN BUSINESS ADMINISTRATION
OF

H.N.B.G.U, SHRINAGAR
SUBMITTED BY: NEHA GUPTA (BB10A02) BBA Vth SEMESTER

SUBMITTED TO MR. GAURAV PANT FACULTY, BBA

INSTITUTE OF MANAGEMENT STUDIES-DEHRADUN

BATCH 2010-2013

DECLARATION

I hereby declare that the project entitled " PERCEPTION OF CUSTOMERS TOWARDS DIFFERENT SHOPPING MALLS IN DEHRADUN " submitted for the award of BBA Degree is my original work and the project has not formed the basis for the award of any degree, asossciateship, fellowship or any other similar titles.

Signature of the Student: Place: Date:

CERTIFICATE

This is to certify that the project entitled

" PERCEPTION OF

CUSTOMERS TOWARDS DIFFERENT SHOPPING MALLS IN DEHRADUN " is the bonafied work carried out by NEHA GUPTA student of BBA-V Institute of Management Studies, Dehradun during the year 2012, in partial fulfillment of the requirements for the award of the Degree of Bachelor of Business Administration and that the project has not formed the basis for the award previously of any degree, diploma, associateship, fellowship or any other similar title.

Signature of the Guide: Place: Date:

ACKNOWLEDGEMENT

I would like to express my gratitude and profound thanks to MR. GAURAV PANT, for his supervision and guidance throughout the summer training project report. I am again grateful to Computer Lab Staff, who provided the most valuable suggestions and co-operation at every step in completing this summer training project report. Without their guidance I would not have been able to complete my report. I would also like to give thanks to my respondents for providing their valuable time in giving important data needed for this study. Without their support I would not have been able to complete my report..

NEHA GUPTA BBA V SEM

Table of Contents
Chapter No. Title Declaration of the student Certificate of the Guide Acknowledgement Page No.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

INTRODUCTION PROFILE OF MALLS IN DEHRDUN SEGMENTATION, TARGET MARKET GEOGRAPHICAL PARAMETERS CONSUMER PERCEPTION OBJECTIVE OF STUDY RESEARCH METHODOLOGY DATA ANALYSIS CONCLUSION/RECOMMENDATIONS BIBLIOGRAPHY ANNEXURES