Executive Summary

N-Look is a recent start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. N-Look not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. N-Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with the N-Look line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.

[Table of Content]
01 02 CHAPTER - 01 1.1 1.2 1.3 1.4 CHAPTER - 02 CHAPTER - 03 3.1 3.2 Chapter - 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Chapter - 05 5.1 Chapter 06 6.1 6.2 6.3 6.4 Chapter - 7 7.1 7.2 7.3 7.4 7.5 7.6 Chapter - 08 Letter of Transmittal Acknowledgement Company Summary Mission Legal Business Description Strategy Strategic Relationships Products Market Analysis Summary Market Description The Apparel Industry Market Segmentation Distribution Strategy Market Trends Leaner inventories, but continued pricing pressures Modest growth in '13 Apparel outlook still positive Buy now, wear now What's in a name? Competition and Buying Patterns Competitive Edge Strategy and Implementation Summary Marketing Marketing Communications Sales Strategy Management Summary Financial Plan Important Assumptions Break-even Analysis Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Business Ratios Appendix 01 01 01 01 02 03 03 03 04 06 07 07 07 07 08 09 10 10 11 11 11 11 13 14 14 14 15 16 18 19 20 i Ii