Ent 300 Project Plan

GYM R US
Feel Good, Look Great!!!
1.0 INTRODUCTION
GYM R US
1.1 INTRODUCTION TO THE INDUSTRY
We have decided to establish a company that consists of seven (7) shareholders. Each one of them is appointed based on their experience and skill such as General Manager, Operation Manager, Marketing Manager, Administration Manager, Financial Manager and two trainers. The purpose of choosing the business is to provide a comfortable environment our client where they can release their stress and refresh themselves from their busy and heavy routine by exercising and working out at our gym. Our proposal is to help any entrepreneur making our proposal as a guideline to the organization in order to execute any businesss activity. Besides that, it is used to convince certain party, for instant the bank in order to give a businesss loan. As a measure in determining either the business is profitable or otherwise. We hope our proposal can give more return and advantages, especially putting it to a good use. As a company that is based on services, marketing plan is vital in order to improve the efficiency and the companys sale as well. We are concentrating in Wangsa Maju, Kuala Lumpur area, and its surrounding within the radius of 20km from our location, as our target market. Our prices are reasonable and quite cheap in order to attract customers. The reasonable prices strategy that we implement will set the sales figures to increase, and this will lead to a long term profit. Finally, we are expecting to start our business operation on the middle of 2013 because we can ensure that everything is carefully planned. Hopefully, by that time we can attract the attention of urban area and students from Universiti Teknologi Malaysia (UTM) and others college as much as we possibly could.
GYM R US
1.2 OBJECTIVE AND PURPOSE OF BUSINESS PLAN
1.2.1 Business Objectives iTo provide 100% customers satisfaction through our facilities in 2 years time.
ii- To achieve 99.99% efficiency of our business facilities and activities in 3 years time. iii- To obtain 80% of Malaysias target market through our branches in 5 years time.
1.2.2 Business Plan Purpose iAs a roadmap towards building a successful business.
ii- As a guideline for our business operations. iii- To distribute business resources more effectively. iv- To attract bankers, lenders and investors in order to raise capital and obtain support for the venture.
GYM R US
1.3 BACKGROUND OF THE BUSINESS
Name of the Business/Company Business Address
: GYM R US : NO 2 & 4, JALAN 1/27F, KUALA LUMPUR SUB-URBAN CENTRE, WANGSA MAJU, 53300 KUALA LUMPUR
Contact Number E-mail Form of Business Main Activities and Services Date of Registration Date of Commencement Business Registration Number Bank Account Bank Number Total Capital Contributed from partners Total Loan
: 03-49607087 (fixed line), 03-49607088(fax) : GYMRUS@hotmail.com : Partnership : Provide fitness services : 28th February 2013 : May 2013 : 5A0102693-M : Maybank : 162021474246 : RM 168, 000 : RM 15,000
GYM R US
1.4 COMPANY NAMES DESCRIPTION, LOGO AND MOTTO
Company Names Description GYM R US : Place for working out body & maintain fitness : This gym is open to everyone. Children, teenagers and adults are welcome.
Company Logo
Logo Description Red : Red is the colour of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Black : Shows the colour of strength and dedication of our trainees in completing their trainings. G Weightlifter M R US : Stands for our goal & target. : Showing the achievement that the trainees achieved. : Stands motivation. : This gym is open to everyone. Children, teenagers or adults are welcome.
Company Motto FEEL GOOD, LOOK GREAT!!!
GYM R US
1.5 SHAREHOLDER BACKGROUND 1.5.1 GENERAL MANAGER
NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS
: : :
NAIMUL AKMAL BIN CHE NAZIR 801016-10-5313 NO 38, LORONG ENGGANG 7 KERAMAT, 43220 KUALA LUMPUR
CORRESPONDENCE ADDRESS
NO 38, LORONG ENGGANG 7 KERAMAT, 43220 KUALA LUMPUR
EMAIL ADDRESS TELEPHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION
: : : : : :
NAIMULNAZIR@YAHOO.COM 019-9374121 16 0CTOBER 1980 33 YEARS OLD MARRIED 1. FOUNDATION IN SCIENCE, UM 2. BACHELOR IN SPORTS SCIENCE, UITM 3. MASTER IN BUSINESS MANAGEMENT, UITM
COURSE ATTENDED
1. MARKETING POWER, DR. AZIZAN 2. SEMINAR PERNIAGAAN ECPI
SKILS EXPERIENCE
: :
ABILITY IN MANAGING AN ORGANIZATION 3 YEARS EXPERIENCE IN CONDUCTING SPORT SEMINAR
GYM R US
CURRENT OCCUPATION PREVIOUS BUSINESS EXPERIENCE
A LECTURER IN BUSSINESS MANAGEMENT, UM A DEALER OF GYM EQUIPMENTS DIRECTLY
FROM SUPPLIER
GYM R US
1.5.2 ADMINISTRATION MANAGER
: : :
NURHAZIRAH BINTI RUSLAN 870911-14-5202 NO 3 JALAN PANDAN INDAH 3/8 , PANDAN INDAH , 55100 KUALA LUMPUR
NO 3 JALAN PANDAN INDAH 3/8 , PANDAN INDAH , 55100 KUALA LUMPUR
EMAIL ADDRESS TELEPHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION COURSE ATTENDED
: : : : : : :
zieraruslan@ymail.com 0136574487 11 SEPTEMBER 1987 26 YEARS OLD SINGLE MASTER IN BUSINESS ADMINISTRATION, UITM 1. SEMINAR IN BUSSINESS 2. SEMINAR ADMINISTRATING
SKILSS EXPERIENCE CURRENT OCCUPATION PREVIOUS BUSINESS EXPERIENCE
: : :
ABILITY IN ADMINISTRATION 3 YEARS EXPERIENCE AT MAYBANK LECTURER AT UITM SHAH ALAM NONE
GYM R US
1.5.3 MARKETING MANAGER
: : :
FARAH HIDA QISTINA BINTI MOHD SAROFIL 860107-01-5888 LOT 4259, JALAN WANGSA MAJU, SETIWANGSA, 53200 KUALA LUMPUR.
LOT 4259, JALAN WANGSA MAJU, SETIWANGSA, 53200 KUALA LUMPUR.
: : : : : :
farahhida@yahoo.com 017-7103271 7 JANUARY 1986 25 YEARS OLD MARRIED MASTER IN BUSINESS ADMINISTRATION, UNIVERSITY OF SHAFFIELD U.K,
COURSE ATTENDED SKILSS EXPERIENCE
: : :
SEMINAR MARKETING BY DR. AZIZAN HIGH KNOWLEDGE ABOUT MARKETING EXPERIENCES AS ADMINISTRATION EXECUTIVE AT KARANGCRAFT SDN BHD (2YEARS)
LECTURER AT UTM NONE
GYM R US
1.5.4 OPERATING MANAGER
: : :
MUHAMMAD ARIFF HUSAINY BIN MOHD JASRI 830501-02-5101 NO 26, TAMAN KANCIL 2, LORONG SETAPAK, 43320 KUALA LUMPUR
NO 26, TAMAN KANCIL 2 LORONG SETAPAK, 43320 KUALA LUMPUR
: : : : : :
ariff_husainy83@yahoo.com.my 0174152075 01 MAY 1984 30 YEARS OLD SINGLE 1. FOUNDATION OF SCIENCE, UiTM 2. BACHELOR IN PROJECT MANAGEMENT, UiTM 3. MASTER IN SPORTS EQUIPMENT, UPM
COURSE ATTENDED
MARKETING POWER, DR. AZIZAN
SKILS EXPERIENCE
: :
EXPERTISE IN MACHINERIES WORK AS A MAINTAINING OFFICER AT INSTITUSI SUKAN NEGARA (ISN) FOR 2 YEARS
OFFICER IN JUNGLE GYM, ISN NONE
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GYM R US
1.5.5 TRAINER
: : :
MOHAMMAD ZHAFRAN BIN MAZLAN 830902-10-6009 BlOK 9-4-1, JALAN PENDEKAR, KOMPLEKS PERUMAHAN TUNKGU OSMAN JEWA, KEM KEMENTAH, 54200 JALAN SEMARAK, KUALA LUMPUR
BlOK 9-4-1, JALAN PENDEKAR, KOMPLEKS PERUMAHAN TUNKGU OSMAN JEWA, KEM KEMENTAH, 54200 JALAN SEMARAK, KUALA LUMPUR
: : : : : :
Tsuna4242@yahoo.com 0178251772 2 September 1983 30 MARRIED 1. DIPLOMA IN MARKETING, LIMKOKWING 2. BACHELOR IN SPORT SCIENCE, SEGI COLLEGE 3. MASTER IN PHYSIOTERAPHY, UM
COURSE ATTENDED SKILSS
: :
SEMINAR MARKETING HIGH KNOWLEDGE ABOUT SPORTS
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EXPERIENCE CURRENT OCCUPATION
: :
HAD BEEN AN ASSISSTANT COACH LECTURER IN HEALTH SCIENCE IN SEGI COLLEGE
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1.5.6 TRAINER
: : :
ANIS ATHIRAH BINTI CHE AZUHARI 871125-03-5086 NO 49, TAMAN WAWASAN 3/5 PUSAT BANDAR PUCHONG, SELANGOR
NO 49, TAMAN WAWASAN 3/5 PUSAT BANDAR PUCHONG, SELANGOR
: : : : : :
clichesay@gmail.com 014-5152024 25 DECEMBER 1987 26 YEARS OLD SINGLE iiiiiiFOUNDATION IN SPORT SCIENCE, UM BACHELOR IN SPORT SCIENCE MASTER IN BUSINESS ADMINISTRATION, UITM
COURSE ATTENDED
iii-
SEMINAR IN BUSSINESS SEMINAR IN SPORT
SKILSS EXPERIENCE
: :
HIGH KNOWLEDGE ABOUT SPORTS AND HEALTH i2 YEARS OF EXPERIENCE IN NAMZA HOLDING ii1 YEAR OF EXPERIENCE AS BUSINESS LECTURER IN UiTM
CURRENT OCCUPATION
HEALTH ADVISOR
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GYM R US
1.5.7 FINANCIAL MANAGER
: : :
ARTHIRAH BINTI MOHD ALI 860808-01-6090 NO 13, JALAN CONGKAK 11/1D 40100 SHAH ALAM SELANGOR DARUL EHSAN
CORRESPONDENCE ADDRESS :
NO 13, JALAN CONGKAK 11/1D 40100 SHAH ALAM SELANGOR DARUL EHSAN
EMAIL ADDRESS TELEPHONE NUMBER DATE OF BIRTH AGE MARITAL STATUS ACADEMIC QUALIFICATION : : :
arthirah_ali86@yahoo.com 013-3172334 8 AUGUST 1986 : 27 YEARS OLD MARRIED iCERTIFIED ACCOUNTING TECHNICIAN(CAT) iiASSOCIATION OF ACCOUNTING TECHNICIAN (ACCA)
COURSE ATTENDED EXPERIENCE
: :
NONE i2 YEARS OF EXPERIENCE AS JUNIOR AUDITOR AT TERNST & YOUNG ii2 YEARS EXPERIENCES WORKING AT SHELL COMPANIES AS FINANCIAL CONTROLLER
CURRENT OCCUPATION
LECTURER
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GYM R US
1.6 PARTNERSHIP AGREEMENT
This agreement was made between the following personnel: NAME IC NUMBER POSITION CAPITAL : NAIMUL AKMAL BIN CHE NAZIR : 801016-10-5313 : GENERAL MANAGER : RM 24, 000 each
NAME IC NUMBER POSITION CAPITAL
: NURHAZIRAH BINTI RUSLAN : 870911-14-5202 : ADMINISTRATION MANAGER : (RM 24, 000 each)
: FARAH HIDA QISTINA BINTI MOHD SAROFIL : 860107-01-5888 : MARKETING MANAGER : (RM 24, 000 each)
: MUHAMMAD ARIFF HUSAINY BIN MOHD JASRI : 830501-02-5101 : OPERATION MANAGER : (RM 24, 000 each)
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GYM R US
: ARTHIRAH BINTI MOHD ALI : 860808-01-6090 : FINANCIAL MANAGER : (RM 24, 000 each)
: MOHAMMAD ZHAFRAN BIN MAZLAN : 830902-10-6009 : TRAINER : (RM 24, 000 each)
: ANIS ATHIRAH BINTI CHE AZUHARI : 871125-03-5086 : TRAINER : (RM 24, 000 each)
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GYM R US
Due to this agreement of partnership, it can be stated that:
i-
This business is given GYM R US as the name, which provides services for the consumers & the locals to exercise and work out.
ii- Each company shareholder is entitled to receive company salary and incentive as rewards for their involvement in the company iii- Resignation notice must be made within 30 days period before the resignation. iv- Any decision is only accepted with the authorization from the General Manager.
v- If any shareholder want to resign or retire from the company with concrete reason, therefore the company will return back their shares, unless, that person wants to sell his or her shares.
For the witness of this agreement, therefore the company shareholders need to design the agreement in front of the witness on the date when this proposal is declared.
Yours faithfully,
NAIMUL AKMAL BIN CHE NAZIR 831610-10-5313
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GYM R US
GENERAL MANAGER
2.0 ADMINISTRATION PLAN
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GYM R US
2.1 INTRODUCTION 2.1.1 VISION GYM R US is to be strong and prominent gym and fitness facilities all over Malaysia as a quality and excellence gym and fitness services in order to fulfill and increase of market demand to this preferred gym and fitness services by the year 2015.
2.1.2 MISSION The mission is to be one of the companies that will be recognized by the whole world. We also attend to serve best services with affordable price and at the same time maintain the quality and performance, increase the technology which mainly to enhance our service level.
2.1.3 BUSINESS GOAL iiiiiiTo extend our gym all over the main cities in Malaysia by 2015. To be the number 1 choice of gym and fitness provider for Malaysians. To educate the Malaysian about the importance of fitness in daily life.
2.1.4 OBJECTIVE Justly to compensate the employers and owners of GYM R US. iContribute to the development and growth of the countrys economy and to increase the percentage of Bumiputera involves in business.
ii- To create productivity among employees iii- To provide the best quality of gym & fitness services every time in order to attract more customers.
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GYM R US
2.2 TYPE OF BUILDING AND INFRASTRUCTURE Among the facilities that are provided at our project site are : 1) Office 2) Musalla 3) Toilet
We have chosen a project site which has all the necessary facilities and infrastructure as a catalyst for the growth and development of our business, GYM R US. Our business is situated only 15 minutes from The Curve.
Among the many infrastructures that can be seen at our project site are: iA good road linkages system where it can facilitate the customers to visit frequently to our gym, purchase and engage with our services. It will also make it more convenient for the suppliers to come and supply the equipments needed by our company. ii- Electricity power supply has already been provided by Tenaga Nasional Berhad at Damansara, Selangor iii- Telephone line has already been made available by the Telekom Malaysia Berhad and also water supply from the Syarikat Bekalan Air Selangor Sdn Bhd (SYABAS) at Damansara, Selangor
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GYM R US
2.2.1 OFFICE LAYOUT
Operating Manager
Administratio Marketing n Manager Manager
General Manager
Trainer Financial Manager
Meeting Room
2.2.2 LIST OF ADMINITRATION PERSONNELS
POSITION General Manager Administration Manager Operation Manager Marketing Manager Financial Manager Trainer Total
NUMBER OF PERSONNEL 1 1 1 1 1 2 7
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GYM R US
2.3 ORGANIZATION CHART GENERAL MANAGER
ADMINISTRATION MANAGER
MARKETING MANAGER
FINANCING MANAGER
OPERATING MANAGER
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GYM R US
2.4 SCHEDULE OF TASKS AND RESPONSIBILITIES
POSITION
RESPONSIBILITIES To implement the strategies goals and
GENERAL MANAGER (NAIMUL AKMAL CHE NAZIR)
objectives of the organization. With the chair, enable the Board to fulfill its governance function. To give direction and leadership toward the achievement of the organizations philosophy, mission, objectives Develop the organizations funding base to secure present and future service delivery. Liaise and negotiate, as appropriate with the funding authority and other funding sources on future service in delivery initiatives with and the strategy, and its annual goals
ADMINISTRATIVE MANAGER (NURHAZIRAH RUSLAN)
developments
conjunction
operations Manager. Maintain appropriate relations with funders and make reports as necessary, ensuring
compliance with any contracts. Identify opportunities for funded development of the service and to submit bids and applications accordingly. OPERATING MANAGER (MUHAMMAD ARIFF HUSAINY BIN MOHD JASRI) Practicing good customer serve Using the state of art equipment and facilities Buy equipment and facilities from a direct dealer to get a cheaper cost Continually monitor and improve the overall performance of their operation Determine the physical form, shape and composition processes of products, services and
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GYM R US
MARKETING MANAGER (FARAH HIDA QISTINA MOHD SAROFIL)
Create marketing strategy around target fitness segments. Work creatively to brainstorm new ideas in the gym market to move the brand or products forward while maintaining its look and feel and overall message & identity.
Use sales forecasting and strategies planning to ensure the sale and profitability of products, lines, or services, analyzing business
developments and monitoring market trends. Oversee the creation and development of sponsorships and events/promotions initiatives aligned to the brand, consumer, business strategies that generate awareness for our products FINANCING MANAGER (ARTHIRAH MOHD ALI) Prepare, maintain and analyze financial and management reports (including cash flow, financial forecast, business plans and budgets) in compliance with statutory and relevant regulatory requirements. Making sure that expenditure is less than actual budget Financing manager monitor cash outflow and surplus Responsible in deciding ratio between debt and equity Profit planning on proper usage of the profit generated by the firm
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GYM R US
TRAINER 1. MOHAMMAD BIN MAZLAN 2. ANIS ATHIRAH BINTI CHE AZUHARI ZHAFRAN
To instruct and coach both groups and individuals in various exercises and activities. Able to help their clients assess their physical fitness level and encourage and help them set and reach their fitness goals. Trainers also need to be able to apply and teach clients specific nutritional practices. Able to provide clients with information and resources in regards to nutrition, weight control and other lifestyle issues.
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GYM R US
2.5 SCHEDULE OF REMUNERATION MONTHLY DESIGNATION NO OF EMPLOYEES BASIC SALARY
EPF (12%) (EMPLOYER) (RM)
SOCSO (2.5%)
TOTAL MONTHLY
General Manager Administration Manager Marketing Manager Operating manager Finance Manager Trainer TOTAL
800
96
16
912
800
96
16
912
800
96
16
912
800
96
16
912
1 2 7
800 800 5600
96 96 672
16 16 112
912 912 6384
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GYM R US
2.6 LIST OF OFFICE EQUIPMENTS AND SUPPLIES
2.6.1STATIONARY NO 1 2 3 4 5 6 7 8 9 10 Pen Stapler Pencil Marker pen Eraser Highlighter Calculator Gum A4 paper Liquid paper DESCRIPTION QUANTITY 10 each color 2 2 dozen 10 each color 1 dozen 10 each color 4 2 2 dozen 1 dozen TOTAL RM / UNIT 12 2 5 7 2 6 12 3 12 12 TOTAL (RM) 36 4 10 21 2 18 48 6 24 12 181
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GYM R US
2.6.2 OFFICE EQUIPMENT AND FURNITURE
NO
DESCRIPTION
QUANTITY
RM / UNIT
TOTAL (RM)
OFFICE EQUIPMENTS a. Computer b. Photocopy machine (scanner and printer) c. Telephone d. First aid box e. Fire extinguisher f. Dustbin 1 2 1 5 1 2 3 1 1 2 80 150 250 20 20 1,750 150 300 500 20 80 300 250 25 20 3,500 450 300 500 40 14,465 3 1 1,500 4,500 4,500 4,500
g. Broom set h. Air-conditioner i. j. Emergency light Exit signboard
k. Fax machine l. Notice board
TOTAL
FURNITURES a. Chairs b. Table c. Sofa d. Steel Drawer e. Round Table TOTAL 21 7 1 SET 3 1 90 150 1,100 150 400 1890 1050 1,100 450 400 4,890
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2.7 ADMINISTRATION BUDGET
ADMINISTRATIVE EXPENDITURE Fixed Assets Land & Building Office Equipment Furniture & Fittings Working Capital Salaries EPF & SOCSO Rent Utilities Expenses Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 4,333 24,199 60 5,600 784 1,767 255 5,750 5,650 RM
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GYM R US
PARTICULARS Fixed Assets
F.ASSETS MONTHLY OTHERS (RM) EXP. (RM) (RM)
TOTAL (RM)
Land & Building Office Equipment Furniture & Fittings
5,750 5,650 -
5,750 5,650 -
Working Capital
Salaries EPF & SOCSO Rent Utilities Expenses
5,600 784 1,767 255 -
5,600 784 1,767 255 -
Pre-Operations & Other Expenditure Other Expenditure Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure TOTAL 11,400 8,406 60 4,333 4,393 60 4,333 24,199
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GYM R US
3.0 OPERATION PLAN
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GYM R US
3.1 OPERATION MANAGEMENT
Operation management can be defined as the process of marshalling resources to produce output through the transformation process. The operation process comprises three main components, for example business input, transportation and output.
Business input refers to all resources required to produce a particular output. Examples of input are manpower, raw materials, machines and equipment, technology, information and capital. The transformation system refers to the activities involved in transforming input into output. Among others, the process system involves planning of raw materials, designing of operational process, planning of floor layout and distributing of manpower in the organization. Output refers to the end product created as the result of transformation process. Business output can be categorized into their products or services. As input is transformed into output, it acquires added value, whereby the value of the output is higher than the total input value.
Our purpose focus in operational plan is to ensure that services provided by our gym is high quality to fulfil our customer needs and wants. With the quality, exact time and place we planned at the lowest cost but give an optimum profit, which will avoid misspend money. It also to recognize and list down all the materials needed to effort by making some arrangement for the quantity and quality of material needed and recognized.
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GYM R US
3.2 OBJECTIVE
In a business, there should be the objectives to ensure in order to establish our own strategy and acting as a guideline for our business project in order to ensure that all the expectation forecast can be achieve in successful manner. We are already outlining our business objectives and they are stated as below:
iii-
To ensure that the service of the business can run effectively and efficiently. To optimized the customers satisfaction and to fulfill the expectation toward the ability to run the business.
iiiivvvi-
To achieve consistency and stability in our services. Help to optimize the flow of service budget in the business. To ensure that the service of the business can bring the profit to our business. To make the prediction for the future and to bring success in our business.
Thus, based on those objectives, we do hope that the establishment of this business can make the profit with the full cooperation and commitment of partners. At the same time, we hope that our business can give the benefits to the entire society.
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3.3 OPERATION STRATEGIES
iiiiiiivvvi-
Using the state of the art equipment and facilities. Using customer oriented staffs. Good quality of equipment. Practicing good customer service. Using multiple way of communication such as through the Internet or website. Buy equipment and facilities from a direct dealer to get a cheaper cost.
These strategies are created for many purposes, which are: iTo ensure our service flow will be smooth and in proper condition.
ii- To fulfill the customers satisfaction. iii- To provide the best quality of services to our customers. iv- To ensure our service is in high quality and utilized efficiently. v- Send the customers order on time. vi- To have a good interaction and communication with our customers. vii- To provide our services at the minimum cost. viii- To achieve customer satisfaction by providing them quality services at a competitive cost, affordable price and within a reasonable time schedule.
Thus, we hope that we can give a better and good quality of services to our customers.
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3.4 FLOW CHART OF OPERATION ACTIVITIES
The staffs of the gym begin their routines by check all the gym equipments in the gym The process of waiting for the customers begins Staffs greet the customers when they first come to the gym Staffs will then get detail information regarding the customer, such as the name, address, occupations, etc Staffs check the either the customer is already presented as the member of the gym Customers will then make the payment to the staffs, at the given quoted price Later on, staffs will show around the area of the gym to customers Staffs will demonstrate each step and shows them how to use the equipment properly, step by step, from A to Z. Customers will proceed and start using the gym equipments and facilities Feedbacks are obtained from the customers, and are given to the gym staffs Customers will then leave the gym after they are done with everything The staff check on customers satisfaction on the services provided Staffs of the gym will store up all the gym and fitness equipments in the stores
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3.5 PROCESS FLOW CHART
Staffs check the equipments
Staffs greet the customers
Detail information is obtained
Inspect either the customer is member or not
Customers make payment
Staffs bring customer to gym area
Staff will demonstrate on using equipments
Customers start using gym equipments
Feedbacks obtained from customers
Customers leave the gym
Gym equipments are stored by staffs
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3.6 CAPACITY PLANNING
In requiring the full efficiency in production planning, it is best for first to pre-determine the average production that can be produced for a day. GYM R US is still new in market that has not been namely established to customer especially in Malaysia. With this, the average marketing sale can be expected with dependence of the units produce.
60 persons x 132 minutes = 7920 minutes / 60 persons 7920 minutes 240 minutes = 33 unit equipments Therefore, during peak hour between 8 p.m. until 12 p.m., the 33 unit of equipments can afford 60 persons of customer who exercise in our fitness centre.
3.6.1 MANPOWER PLANNING
Unit of equipment / day Worker standard time / unit Worker productive time / day
= 33 unit = 15 minute / unit = 18 hours
Solution : 33 units 15 minutes = 0.458 1 worker 18 hours 60 minutes\
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3.7 BUSINESS AND OPERATION HOURS
Our business operations have three different session of business time. The first one starts from 5.00a.m-12.00p.m, second 4.00p.m-6.00p.m, third 9.00p.m-12.00a.m. We picked this time as it is the appropriate time for any company or business to start and close their business daily. Our customers can work out freely by doing treadmill, cycling, weightlifting and so on. They have no limitation on the duration of their work out session. Excluding the time for general worker to take lunch and pray.
3.7.1
Business Hours
DAY Monday
TIME
REST
TIME Rest day
REST
TIME
Tuesday
5.00a.m 12.00p.m 5.00a.m 12.00p.m 5.00a.m 12.00p.m 5.00a.m 12.00p.m 5.00a.m 12.00p.m 5.00a.m 12.00p.m
12.00p.m 4.00p.m 12.00p.m 4.00p.m 12.00p.m 4.00p.m
4.00p.m 6.00p.m 4.00p.m 6.00p.m 4.00p.m 6.00p.m
6.00p.m 9.00p.m 6.00p.m 9.00p.m 6.00p.m 8.00p.m
9.00p.m 12.00a.m 9.00p.m 12.00a.m 9.00p.m 12.00a.m
Wednesday
Thursday
Friday
Half Day 12.00p.m 4.00p.m 12.00p.m 4.00p.m 4.00p.m 6.00p.m 4.00p.m 6.00p.m 6.00p.m 9.00p.m 4.00p.m 9.00p.m 9.00p.m 12.00a.m 9.00p.m 12.00am
Saturday
Sunday
3.7.2 Operation Hours Tuesday Saturday except Friday Friday : 5.00a.m - 12.00a.m : 5.00a.m 12.00p.m
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3.8 LIST OF SUPPLIERS
TYPE
SUPPLIERS 3, Jalan TP3
HOME GYM
Taman Perindustrian UEP 47600 Subang Jaya Contact No : 03-6186525 No.1, Persiaran Batu Nilam 1 /KS6
BENCH
Bandar Bukit Tinggi 2 41200 Klang, Selangor Contact No: 03-33458181 No.1, Tingkat 2, Wisma Semantan,
DUMBELL
Jln. Ahmad Shah, 28000 Temerloh, Pahang Darul Makmur Contact No: 017-9879947 No. 123, Jalan Bersatu 123,
THREAD MILL
Taman Bersatu 48000 Rawang Selangor Contact No: 03-96133225 No 8, Jalan P/9A,
STATIONARY CYCLE
Kawasan Perusahaan Sek13, 43650 Bandar Baru Bangi Selangor Contact No: 019-4562935
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3.9 MATERIAL REQUIREMENT
No 1 2 3 4 5 6 7 8 9 10 11 13 14 15 16 17 Towels Mirror
Type
Price per unit (RM) 2.00 29.90 12.00 25.00 19.00 6.00 12.00 50.00 65.00 5.00 20.00 5.00 6.00 32.00 35.00 100.00 TOTAL
Quantity 1 dozen 2 2 1 5 1 1 2 set 1 5 1 1 1 5 carton 3 dozen 8
Total (RM) 24.00 59.80 24.00 25.00 95.00 6.00 12.00 100.00 65.00 25.00 20.00 5.00 6.00 160.00 420.00 800.00 1,846.80
Freshener room Floor matt Mineral water Scope Mop Flowers Pest control Slippers Broom Plastic Garbage plastic Dutch Lady Milk Vitamin Protein
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3.10 SCHEDULE OF REMUNERATION
POSITION
NO.
JOB STATUS Temporary
REMUNERATION PER MONTH RM 900 x 2 = RM 1,800
EPF (12%)
SOCSO (2%) RM 18 x 2 = RM 36
TOTAL
Cashier
RM 108 x 2 = RM 216 RM 108 x 3 = RM 324 RM 108
RM 2,052
Gym Instructor
Temporary
RM 900 x 3 = RM 2,700
RM 18 x 3 = RM 54
RM 3,078
Supplement Promoter
Temporary 1
RM 900
RM 18
RM 1,026
Personal Trainer
Temporary
RM 900
RM 108
RM 18
RM 1,026
TOTAL
RM 6,300
RM 756
RM 126
RM 7,182
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3.11 SUPPLEMENT REQUIREMENT
PRODUCTS
PRICE
NO. REQUIRED 15
TOTAL COST RM 1650
SUPPLIER
MELTDOWN (120 CAPSULES) LIPO-6 (120 APSULES) ANIMAL CUTS (42 PACKS) HEMODRENE (60 TABLETS) MASS FUSION (16 LBS / 7.3KG)
RM110
MUSCLE MANIA
RM 80
10
RM 800
MUSCLE MANIA
RM 90
20
RM 1800
MUSCLE MANIA
RM 90
20
RM 1800
MUSCLE MANIA
RM134
15
RM 2010
MUSCLE MANIA
TOTAL COST
RM 8060
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3.12 LIST OF MACHINE AND EQUIPMENT
ITEM
PRICE PER UNIT
NO. REQUIRED
TOTAL
FIXTURES & FITTINGS Air Conditioner Wood Bench Counter Table Counter Chair Computer Wood Pigeon Hold RO Water Dispenser Cashier Machine Gym Mirror PA System Show Room Racks
RM 1,200 RM 250 RM 500 RM 60 RM 2,000 RM 450 RM 200 RM 338 RM 15/sqm RM 2,590 RM 200 TOTAL
1 3 1 2 1 2 Set 2 1 12 sqm 1 3
RM 1,200 RM 750 RM 500 RM 120 RM 2,000 RM 900 RM 400 RM 338 RM 180 RM 2,590 RM 600 RM 9,578
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GYM EQUIPMENT Cable Crossover Dumbbell Dumbbell Smith Machine Cycle M (Exercise Bicycle) Cross M (Crosstrainers) Runner (Treadmills) Fitmaster (Power Exercising) Training Bench Weight Bar & Disk Stand Revised Weight Rest Gym Ball Yoga Mat
RM 10,300 RM 3,890 RM 2,890 RM 8,888 RM 1,690 RM 2,390 RM 4,690 RM 2,390 RM 999 RM 1,490 RM 998 RM 1,290 RM 26.90 RM 30.00 TOTAL
1 2 1 1 4 2 3 1 4 4 1 2 2 2
RM 10,300 RM 7,780 RM 2,890 RM 8,888 RM 6,760 RM 4,780 RM 14,070 RM 2,390 RM 3,996 RM 5,950 RM 998 RM 2,580 RM 53.80 RM 60.00 RM 71,495.80
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3.13 LIST OF OPERATION PERSONNELS
POSITION Cashier Trainer & Instructor Supplement Promoter TOTAL
NUMBER OF PERSONNEL 2 4 1 7
3.14 OPERATION LAYOUT
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3.15 OPERATION OVERHEAD NO OVERHEADS 1 2 3 4 Water Electricity Internet + telephone bills Depreciation TOTAL AMOUNT(RM) 100 400 125 8,107.38 8,732.38
3.16 OPERATIONS BUDGET OPERATIONS EXPENDITURE
Fixed Assets Fixtures & Fittings Gym Equipment Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL
RM 9,578 71,496
8,060
7,182
130
42,374 138,820
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PARTICULARS Fixed Assets
TOTAL (RM)
Fixtures & Fittings Gym Equipment Working Capital
9,578 71,496
9,578 71,496
Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO Pre-Operations & Other Expenditure Other Expenditure Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Total 81,074
8,060 7,182
8,060 7,182
130 42,374 15,242 42,504 130 42,374 138,820
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4.0 MARKETING PLAN
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4.1 INTRODUCTION
Marketing plan can be defined as the activities that are carried out systematically to encourage and increase sales of products or services as long as the activities are in line with religious and ethical practice. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those services.
4.1.1 MARKETING GOALS
As TECA TALORING is involved in malay traditional costume, the company is competing with other competitors who are in similar business line. Moreover, to ensure that our business operations are running smoothly, our company comes out with effective plans and strategies in selling, promoting, and marketing of our product. These plans will make us possible to get maximum profit as well as to satisfy our customers needs. We try to provide and deliver quality services to the customers because we believe that the customers would respect us if we satisfied them with an excellent quality of services and fulfil their needs and wants. Marketing plan is a part of a venture overall strategic effort. To be effective, these plans must be based on the ventures specific goals: i. To increase our sales and get 90% profit in a year.
ii. To enter the market with the greatest performance and achievement. iii. To promote our services as well-known, reputable and recognized to our customers. iv. To provide a high quality services of fitness and gym at a reasonable price and making it available to all types of customers. v. To fulfill customers satisfaction when they engaged in our gym and fitness services. vi. To widen our product across the nation of Malaysia, including East Malaysia (Sabah and Sarawak).
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4.2 TARGET MARKET
In determining target market, a business needs to first identify the product or services to be offered. Next, the business should focus its marketing efforts by identifying the market area and business location, collecting information and data of customer that can be used to identify personal details of the population in the area, their lifestyle and buying habits. By compiling these details, the business can now be divided the market into smaller groups or segments. Below, it shows the market segments of our target market;
4.3 LOCATION OF BUSINESS
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4.3.1 i.
Geographic
We are focusing people that are staying at the rural area especially in Wangsa Maju and Setiawangsa, because it is located within the radius of our gym. Besides that, our gym is also accessible to anyone in Wangsa Maju and Setiawangsa region, because Wangsa Maju, Section 5 is located at the heart of our location. Thus, making it easier for our potential customer to come and purchase our services.
ii. Besides that, it is easier for our gym to get supplies from our supplier because Wangsa Maju /section 5 is close to the exit of Lebuhraya Duta Ulu Kelang exit.
4.3.2 i.
Demographic
This segmentation is based on age, race, religion, gender, education, family size, and occupation.
ii. We are focusing our target market to young people, especially students who like to exercise and do sports because they are more likely to purchase our services. iii. For example: Students of UTM Kuala Lumpur cannot find a place where they can work out & exercise their body for a reasonable and affordable price. So, by opening our gym in the heart of Wangsa Maju, it will give them the opportunity to purchase our gym and fitness services.
4.3.3 i.
Psychographic
The psychographic segmentation here in Wangsa Maju has different social class, lifestyle, and personality that affect our market.
ii. In social class, there are high, middle, and lower class. The middle and high class are more likely to purchase our services because of their financial position and stability. Besides that, in lifestyle, people who love to exercise and keep their body and health in shape, are expected to purchase our services.
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4.4 TARGET MARKET POPULATION
college student
high school student
Wangsa Maju
famlies
employers
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4.5 MARKET SIZE
Population in Wangsa Maju is 767,794 people. In determining the market size, a company focused on the people who situated around 20km from GYM A US and it is estimated to be about 80,380people. The company narrowed its focus only on student and social class from middle and high group income which is estimate 4,019 people 5% from 80,380 people. The price per enter to be offered is RM5 per day. Market Size = = = 1 day: 4,019 RM 5 = RM 20,095 = RM 602,850 = RM 7,234,200
1 month: RM 20,095 30 days 1 year: RM 602,850 12
The market size =
RM 7,234,200
A survey of purchase that has been made for these four groups has been showed below: TARGET MARKET NUMBER OF TARGET MARKET MARKET PRICE (RM) SALES/MONTH (RM) SALES/YEAR (RM)
College Student Families Employer
1500 300 1700
5 5 5
225,000 45,000 255,000
2,700,000 540,000 3,060,000
High School Student
519
77,850
934,200
TOTAL
602,850.00
7,234,200.00
Based on this survey, GYM R US estimated the market size to be RM 602,850.00 month, that is RM225,000.00 a month from college student, RM 45,000 from families, RM255,000.00 from employers , and RM 77,850.00 from high school student. The business then proceed to estimate the potential sales for the years as RM 7,234,200.00
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4.6 COMPETITOR
COMPETITOR
STRENGTH
WEAKNESSES
Celebrity Fitness
Early existence in Wangsa Maju. Well known among the locals and customers.
Price of services are expensive. Gym too crowded with people.
Xtreme -Hardcore Gym
Well-known for its friendly services Cheap price compared to celebrity fitness.
The facilities can only be used by students at night time only, identified by their students card. Poor quality of equipment used in their gym facilities
GYM R US
The facilities used are all of high quality equipment with high maintenance. Reasonable price with the high services provided.
New in the market.
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4.7 MARKET SHARE
Market share refer to the estimated potential sales of the business after taking into consideration of the market size and competitors influences. After analysing the competitors strength and weakness, GYM R US is confident it can control 15% of the market. This will mean that the existing competitors will lose some of their market after the entry of GYM R US. The table below show the market share before and after GYM R US enter into the market.
Before GYM R US Enter the Market COMPETITORS Celebrity Fitness XtremeHardcore Gym TOTAL PERCENT (%) 57.5 42.5 100 TOTAL (RM) 4,159,665.00 3,074,535.00 7,234,200
Sales
42.5 %
57.5 %
Celebrity Fitness Xtreme Hardcode GYM
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After GYM AR US Enter the Market COMPETITORS Celebrity fitness XtremeHardcore Gym GYM R US TOTAL PERCENT (%) 45 40 15 100 TOTAL (RM) 3,255,390.00 2,893,680.00 1,085,130.00 7,234,200.00
Sales
15 % 45 % 40 % Celebrity fitness Xtreme Hardcore GYM GYM AR US
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4.8 SALE FORECAST
Month January February March April May June July August September October November December TOTAL
Sales Collection (RM) 645,151.83 646,596.66 650,812.95 650,563.00 639,797.58 652,227.58 652,113.60 633,443.00 635,493.00 644,493.00 645,948.00 646,359.70 7,234,200.00
Remarks :
January The service enters the market and the customers still do not know about the service. Our company starts to make promotion by introducing our service to people in the target market area, and the selling remains within the kilometre radius of the target market.
February The sales start to increase due to the promotion made by our company. People now are aware of our services and it has attracted many people, especially students to try our services.
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March & April Sales increase due to number of people using our services and know our service through flyers and another promotion and customer start to believe in our company to purchase our services.
May Sales start to decline because most of our customers which consist of university students are having their semester break. Thus, resulting in the decline of our sales figures.
June & July Sales start to climb back up because our customers which are consist of university students are back from their semester break. Moreover, the sales boost so much due to the promotion through social networking, blog, and direct selling. The sales also increased based on people demand to purchase our services, and our services had built trust in them.
August Sales decline because most of our customers are Muslim, and they start fasting because it is the month of Ramadan. In the blessing of the month of Ramadan, most of our customers did not come because they are doing the sunnah prayer of solat tarawih at night time.
September Sales start to climb up a bit because the month of Ramadan already ends. The reason it climbs up only with a few figures is because most of our customers who are Muslims are busy with the month of Syawal.
October to December Most of the customers feel confident with our services, increasing the demand of our services, thus boosting the figure of our sales.
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4.9 MARKETING STRATEGIES
Service Attributes
Wangsa Maju Section 5
Service Strategies
Place Strategies
Promotion Strategies
Social Networks Flyers Business Card
Price Strategies
Competition based pricing
4.9.1 Service Strategy
The uniqueness of our gymnasium is that we provide world class fitness facilities, such as the weightlifter, cycling, and etc. Many of our gymnasium equipment are of high quality with high maintenance. Moreover, some of the equipment we provide is new design equipments.
Moreover, we have two separate services provided to our customers based on their age. For adults, we provide them with a professional gym trainer, while for the teenagers; we are provide them with a beginner/intermediate gym trainer for them, with several gym courses specially made for them to train with.
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4.9.2 Place Strategies
Wangsa maju section 8 can be classified as one of the town that has higher population and our company is situated within that area. It is a strategic area because it is near to residential area, universities, school and also surrounded with shopping complex. It will be our placed for target market and in promoting our service, so the service can be promoted to the customers easily.
Our place is completely perfect with basic infrastructure needs such as electricity, telephone lines, and water. Our company focuses on location that has lot of residential area around it because as starters, we can promote it to the university students and local residents.
Wangsa Maju has a lot of residential area and it is also surrounded with industrial places, educational institutions, and hotels which can increase our income whereby the place we choose is strategic.
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4.9.3 Price Strategy
Our company fixed the price based on competition based pricing. This is because most of our competitors have the equivalent price in the market. Our company promotes a reasonable and affordable price compared to other competitors. This is because our company is a new company and the customer are attracted to the variety of new design equipment that we provide which are provided with a reasonable price. It will most certainly satisfy the customers demand. Other than that, our gymnasium is the cheapest among our customers.
Gymnasiums Celebrity fitness Xtreme -Hardcore Gym GYM R US
Price RM 12 RM 4.50 RM 5
Based on our competitors, celebrity fitness gym has a higher price compared than others. This is because celebrity fitness is one of the trusted gymnasiums and is already in the market for a long time. Celebrity fitness provides a better quality which is costly. The maintenance to provide the service will cause them to set up a higher price for the service.
GYM R US sets the price cheaper than celebrity fitness because this will fulfill customers demand and people will more attracted to cheaper price. Even though our company sets up a moderate price, but the quality of services we provided is the same to other gymnasiums with much more attractive features.
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4.9.4 Promotion Strategies
Promotion is method of communication by business inform, persuade, and influence customer to rent or use our services. A promotion strategy is a very important step to determine our organization goals on this modern period because of the ever-challenging competitors.
Social Networking
We also promoted our gym and fitness services through Facebook, where it can reduce the cost because of its free services. Customers can access our webpage through http://www.facebook.com/pages/Gym-R for more information regarding our business.
In addition, they can also follow us on twitter.
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Web site / Blog
Our company starts our promotion by make our own company web page by using blog service. This will display advertisement about our company and also about our services. By using blog, it does not require any cost and it also can attract teenager because most of the them are active with blogs. In our blog, we show information about our company details, complete with our address, price, functions and all details that will make people easier to look at our product.
Flyers
Our company use flyers to distribute to the notice board, residential area, university, colleges.
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Business card
Business card is very important while you are opening a business. For each of the customer who came to our business, they are given a piece of business card that contains all the information regarding our business, such as the name of company, address, and contact number. The purpose to make our business card is to attract the attention of our customers to use more of our services, and to build a long-term relationship with them.
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4.10 MARKETING BUDGET
MARKETING EXPENDITURE
Fixed Assets
RM
Signboard
2,000
Working Capital
Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 1,345 3,345
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Feel Good, Look Great!!! TOTAL (RM)
PARTICULARS Fixed Assets Signboard
2,000 -
2,000 -
Working Capital Pre-Operations & Other Expenditure Other Expenditure Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure TOTAL 2,000 1,345 1,345 1,345 3,345 -
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5.0 FINANCIAL PLAN
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5.1 INTRODUCTION
The most crucial before starting a new business is how to get the capital and how the capital will be use. Financial system is basic thing or features in a business and it is the main source to control the journey of a business. A complete set of account which is related with the organization journey will be prepared by the chosen Financial Manager; to financial statement every year. It will show the profit or loss of our company, assets, liabilities, and the stability and growth of our companys financial to make it faster. Besides, financial system can give us a clearer picture about our return of capital that will be gain or capital investment that has been done. The information of financial plan is to gather on the input from the administrative budget, marketing budget, and operation budget. The objectives of financial plan are:
i-
To determine the amount of money to be invested that is the project cost.
ii- To identified and propose the relevant source fund iii- To ensure that the initial capital is sufficient iv- As a guideline for implementation v- To know whether the business is competitive or not vi- To determine the potential of the business to generate profit vii- Cash outflows and cash inflows in the business project viii- Hire purchase installment payment ix- Loan installment payment Depreciation on the fixed assets The companys capital structure The total cost that we need to start the business Cost or paid up capital involves for starting the business
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5.2 PROJECTED EXPENDITURES
ADMINISTRATIVE EXPENDITURE Fixed Assets Land & Building Office Equipment Furniture & Fittings RM 5,750 5,650
Working Capital Salaries EPF & SOCSO Rent Utilities Expenses Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 5,600 784 1,767 255
60 4,333 24,199
MARKETING EXPENDITURE Fixed Assets Signboard Working Capital Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL RM 2,000
1,345 3,345
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OPERATIONS EXPENDITURE
Fixed Assets Fixtures & Fittings Gym Equipment Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO
RM 9,578 71,496
8,060
7,182
Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 42,374 138,820 130
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5.3 SALES PROJECTION AND PURCHASE PROJECTION
SALES PROJECTION Month 1 11,475 Month 2 16,050 Month 3 18,300 Month 4 19,800 Month 5 24,780 Month 6 30,375 Month 7 33,450 Month 8 37,200 Month 9 40,275 Month 10 47,100 Month 11 50,175 Month 12 53,250 Total Year 1 ToTal Year 2 Total Year 3 382,230 420,453 439,565
PURCHASE PROJECTION Month 1 8,060 Month 2 9,266 Month 3 9,266 Month 4 9,266 Month 5 9,266 Month 6 11,256 Month 7 14,774 Month 8 15,276 Month 9 16,281 Month 10 18,291 Month 11 21,306 Month 12 Total Year 1 ToTal Year 2 Total Year 3 26,331 168,639 185,503 193,935
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5.4 PROJECT IMPLEMENTATION COST
Project Implementation Cost Requirements Fixed Assets Land & Building Office Equipment Furniture & Fittings 5,750 5,650 Cost
Signboard
2,000
Fixtures & Fittings Gym Equipment
9,578 71,496
Working Capital Administrative Marketing Operations
months 8,406
15,242 48,242 16,636
Pre-Operations & Other Expenditure Contingencies 10%
TOTAL
183,000
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5.5 SOURCES OF FINANCING
Sources of Finance Requirements Fixed Assets Land & Building Office Equipment Furniture & Fittings 5,750 5,650 5,750 5,650 Cost Loan Own Contribution Cash Existing F. Assets
Signboard
2,000
2,000
9,578 71,496 15,000
9,578 56,496
Working Capital Administrative Marketing Operations
months 8,406 8,406
15,242 48,242 16,636 0
15,242 48,242 16,636
Pre-Operations & Other Expenditure Contingencies 10%
TOTAL
183,000 15,000 168,000
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5.6 BUDGET
ADMINISTRATIVE BUDGET
Particulars Fixed Assets Land & Building Office Equipment Furniture & Fittings 5,750 5,650 Working Capital Salaries EPF & SOCSO Rent Utilities Expenses 5,600 784 1,767 255 Pre-Operations & Other Expenditure Other Expenditure 60 4,333 11,400 8,406 4,393 60 4,333 24,199 5,600 784 1,767 255 5,750 5,650 F.Assets Monthly Exp. Others Total
Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure
Total
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MARKETING BUDGET Monthly Exp.
Particulars Fixed Assets
F.Assets
Others
Total
Signboard
2,000
2,000
Working Capital
Pre-Operations & Other Expenditure
Other Expenditure
Deposit (rent, utilities, etc.)
Business Registration & Licences Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
1,345
1,345
Total
2,000
1,345
3,345
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OPERATIONS BUDGET Particulars Fixed Assets Fixtures & Fittings Gym Equipment Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO Pre-Operations & Other Expenditure Other Expenditure Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Total 81,074 15,242 130 42,374 42,504 42,374 138,820 130 7,182 8,060 7,182 8,060 9578 71496 9,578 71,496 F.Assets Monthly Exp. Others Total
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5.7 TABLE ON LOAN AMORTIZATION
LOAN REPAYMENT SCHEDULE Amount Interest Rate Duration (yrs) Method Year Principal 1 2 3 4 5 6 7 8 9 10 3,000 3,000 3,000 3,000 3,000 0 0 0 0 0 15,000 4% 5 Kadar tetap Interest 600 600 600 600 600 0 0 0 0 0 3,600 3,600 3,600 3,600 3,600 Total Payment Principal Balance 15,000 12,000 9,000 6,000 3,000 -
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5.8 TABLE ON DEPRECIATION OF FIXED ASSET
Fixed Asset Cost (RM) Method Economic Life (yrs) Annual Year Depreciation 1 2 3 4 5 6 7 8 9 10 575 575 575 575 575 575 575 575 575 575
Office Equipment 5,750 Straight Line 10 Accumulated Depreciation 575 1,150 1,725 2,300 2,875 3,450 4,025 4,600 5,175 5,750 Book Value 5,750 5,175 4,600 4,025 3,450 2,875 2,300 1,725 1,150 575 -
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Fixed Asset Cost (RM) Method Economic Life (yrs) Year Annual Depreciation 1 2 3 4 5 6 7 8 9 10 565 565 565 565 565 565 565 565 565 565 Furniture & Fittings 5,650 Straight Line 10 Accumulated Depreciation 565 1,130 1,695 2,260 2,825 3,390 3,955 4,520 5,085 5,650
Book Value 5,650 5,085 4,520 3,955 3,390 2,825 2,260 1,695 1,130 565 -
Fixed Asset Cost (RM) Method Economic Life (yrs) Year 1 2 3 4 5 6 7 8 9 10 Annual Depreciation 200 200 200 200 200 200 200 200 200 200
Signboard 2,000 Straight Line 10 Accumulated Depreciation 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Book Value 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 -
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Fixed Asset Cost (RM) Method Economic Life (yrs) Annual Year Depreciation 1 2 3 4 5 6 7 8 9 10 958 958 958 958 958 958 958 958 958 0 Fixtures & Fittings 9,578 Straight Line 10 Accumulated Depreciation 958 1,916 2,873 3,831 4,789 5,747 6,705 7,662 8,620 0
Book Value 9,578 8,620 7,662 6,705 5,747 4,789 3,831 2,873 1,916 958 958
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Fixed Asset Cost (RM) Method Economic Life (yrs) Year 1 2 3 4 5 6 7 8 9 10 Annual Depreciation 7,150 7,150 7,150 7,150 7,150 7,150 7,150 7,150 7,150 7,150 Gym Equipment 71,496 Straight Line 10 Accumulated Depreciation 7,150 14,299 21,449 28,598 35,748 42,898 50,047 57,197 64,346 71,496
Book Value 71,496 64,346 57,197 50,047 42,898 35,748 28,598 21,449 14,299 7,150 0
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5.9 CASH FLOW PROJECTION
GYM R US PRO FORMA CASH FLOW STATEMENT

MONTH PreOperations 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL YR 1 YEAR 2 YEAR 3
CASH INFLOW Capital (Cash) Loan Cash Sales Collection of Accounts Receivable TOTAL CASH INFLOW 183,000 11,47 5 16,05 0 18,30 0 19,80 0 24,78 0 30,37 5 33,45 0 37,20 0 40,27 5 47,10 0 50,17 5 53,25 0 565,230 420,45 3 439,56 5 168,000 15,000 11,47 5 16,05 0 18,30 0 19,80 0 24,78 0 30,37 5 33,45 0 37,20 0 40,27 5 47,10 0 50,17 5 53,25 0 168,000 15,000 382,230 420,45 3 439,56 5
CASH OUTFLOW Administrative Expenditure Salaries EPF & SOCSO Rent Utilities Expenses Marketing Expenditure Operations Expenditure Cash Purchase Payment of Account Payable Carriage Inward & Duty Salaries, EPF & SOCSO 7,182 7,182 7,182 7,182 7,182 7,182 7,182 7,182 7,182 7,182 7,182 7,182 86,184 86,184 86,184 8,060 9,266 9,266 9,266 9,266 11,25 6 14,77 4 15,27 6 16,28 1 18,29 1 21,30 6 142,308 168,63 9 185,50 3 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 5,600 784 1,767 255 67,200 9,408 21,204 3,060 67,200 9,408 21,204 3,060 67,200 9,408 21,204 3,060
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Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Fixed Assets Purchase of Fixed Assets - Land & Building Purchase of Fixed Assets - Others Hire-Purchase Down Payment Hire-Purchase Repayment: Principal Interest Loan Repayment: Principal Interest Tax Payable TOTAL CASH OUTFLOW CASH SURPLUS (DEFICIT) BEGINNING CASH BALANCE ENDING CASH BALANCE 40,284 142,716 40,284 15,88 8 (4,41 3) 40,28 4 35,87 1 23,94 8 (7,89 8) 35,87 1 27,97 3 25,15 4 (6,85 4) 27,97 3 21,11 9 25,15 4 (5,35 4) 21,11 9 15,76 5 25,15 4 (374) 15,76 5 15,39 1 25,15 4 5,221 15,39 1 20,61 2 27,14 4 6,306 20,61 2 26,91 8 30,66 2 6,538 26,91 8 33,45 6 31,16 4 9,111 33,45 6 42,56 7 32,16 9 14,93 1 42,56 7 57,49 8 34,17 9 15,99 6 57,49 8 73,49 4 250 50 250 50 250 50 250 50 250 50 250 50 250 50 250 50 250 50 250 50 250 50 250 50 0 37,19 4 16,05 6 73,49 4 89,55 0 3,000 600 0 475,680 89,550 3,000 600 0 359,29 5 61,158 89,550 150,70 8 3,000 600 0 376,15 9 63,406 150,70 8 214,11 4 94,474 94,474 190 190
48,052
48,052
89,550
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5.10 PROFORMA INCOME STATEMENT

Year 1 Sales Less: Cost of Sales Opening stock Purchases Less: Ending Stock Carriage Inward & Duty 151,775 Gross Profit 230,455 183,817 236,636 193,091 246,474 168,639 16,864 16,864 185,503 18,550 18,550 193,935 19,394 382,230 Year 2 420,453 Year 3 439,565
Less: Enpenditure Administrative Expenditure Marketing Expenditure Other Expenditure Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Interest on Hire-Purchase Interest on Loan Depreciation of Fixed Assets Operations Expenditure Total Expenditure Net Profit Before Tax Tax Net Profit After Tax Accumulated Net Profit 600 9,447 86,184 245,345 (14,890) 0 (14,890) (14,890) 600 9,447 86,184 197,103 39,533 0 39,533 24,642 600 9,447 86,184 197,103 49,371 0 49,371 74,013 48,052 190 100,872 100,872 100,872
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GYM R US
5.11 PROFORMA BALANCE SHEET

Year 1 ASSETS Non-Current Assets (Book Value) Land & Building Office Equipment Furniture & Fittings Year 2 Year 3
5,175 5,085
4,600 4,520
4,025 3,955
Signboard
1,800
1,600
1,400
8,620 64,346
7,662 57,197
6,705 50,047
Other Assets Deposit 85,027 Current Assets Stock of Raw Materials Stock of Finished Goods Accounts Receivable Cash Balance 0 16,864 89,550 106,414 TOTAL ASSETS Owners' Equity Capital Accumulated Profit Long-Term Liabilities Loan Balance Hire-Purchase Balance Current Liabilities Accounts Payable TOTAL EQUITY & LIABILITIES 191,441 75,579 0 18,550 150,708 169,258 244,837 66,132 0 19,394 214,114 233,508 299,640
168,000 (14,890) 153,110 12,000 12,000 26,331 191,441
168,000 24,642 192,642 9,000 9,000 43,195 244,837
168,000 74,013 242,013 6,000 6,000 51,627 299,640
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GYM R US
5.12 FINANCIAL ANALYSIS
Year 1
Year 2
Year 3
LIQUIDITY Current Ratio Quick Ratio (Acid Test) 4 3 4 3 5 4
EFFICIENCY Inventory Turnover 9 10 10
PROFITABILITY Gross Profit Margin Net Profit Margin Return on Assets Return on Equity 60.29% -3.90% -7.78% -9.73% 56.28% 9.40% 16.15% 20.52% 56.07% 11.23% 16.48% 20.40%
SOLVENCY Debt to Equity Debt to Assets Time Interest Earned 25.04% 20.02% (26) 27.09% 21.32% 65 23.81% 19.23% 81
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GYM R US
Current Ratios
5 5 4 4 4 Ratio 4 4 4 4 4 4 1 2 Year 3
The graph above shows the return on sales. First year is 38%. As for the 2nd year, it increases to 39%. While for the 3rd year, it increases to 40%. For each year, there is an increase of 1%.
Inventory Turnover
11
10
10 Times
8 1 2 Year 3
The graph above shows the return on equity. First year is 89%. As for the 2nd year, it decreases to 49%. While for the 3rd year, it decreases to 34%. For each year, there is a decrease, but there is still return for equity.
87
GYM R US
Net Profit Margin
12.00% 10.00% 8.00% 6.00% Percent 4.00% 2.00% 0.00% 1 -2.00% -4.00% -6.00% Year 2 3
The graph above shows the return on sales. First year is 38%. As for the 2nd year, it increases to 39%. While for the 3rd year, it increases to 40%. For each year, there is an increase of 1%.
Quick Ratios
5 4 4 3 3 2 2 1 1 0 1 2 Year 3
The graph above shows the return on investment. First year figure is 1.0. As for the 2nd year, it decreases to 0.5. While for the 3rd year, it decreases to 0.3. The graph shows a decrease in debt to equity, but it is still positive. 88
Ratio
GYM R US
Gross Profit Margin

61.00% 60.00% 59.00% 58.00% Percent 57.00% 56.00% 55.00% 54.00% 53.00% 1 2 Year 3
Return on Assets
20.00%
15.00%
10.00% Percent
5.00%
0.00% 1 -5.00% 2 3
Appendices
-10.00% Year
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GYM R US
Return on Equity
25.00% 20.00% 15.00% 10.00% Percent 5.00% 0.00% 1 -5.00% -10.00% -15.00% Year 2 3
Debts to Assets
22% 21% 21% 20% 20% 19% 19% 18% 1 2 Year 3
Percent
90
GYM R US
Times Interest Earned

100
80
60
40 Times
20
0 1 -20 2 3
-40 Year
Debts to Equity
28%
27%
26% Percent
25%
Serie
24%
23%
22% 1 2 Year 3
91
GYM R US
APPENDIX
Picture above is the surrounding of the gym.
Picture shows about the arrangement of dumbbell.
This picture shows about the dumbbell.
92
GYM R US
This picture a gym trainer is show us how to use this equipment.
This is one of the equipment use.
93
GYM R US
7.0 CONCLUSION
94

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GYM R US

Feel Good, Look Great!!!

Feel Good, Look Great!!!

1.1 INTRODUCTION TO THE INDUSTRY

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1.2 OBJECTIVE AND PURPOSE OF BUSINESS PLAN

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1.3 BACKGROUND OF THE BUSINESS

Name of the Business/Company Business Address

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1.4 COMPANY NAMES DESCRIPTION, LOGO AND MOTTO

Company Motto FEEL GOOD, LOOK GREAT!!!

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1.5 SHAREHOLDER BACKGROUND 1.5.1 GENERAL MANAGER

NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

NO 38, LORONG ENGGANG 7 KERAMAT, 43220 KUALA LUMPUR

1. MARKETING POWER, DR. AZIZAN 2. SEMINAR PERNIAGAAN ECPI

ABILITY IN MANAGING AN ORGANIZATION 3 YEARS EXPERIENCE IN CONDUCTING SPORT SEMINAR

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CURRENT OCCUPATION PREVIOUS BUSINESS EXPERIENCE

A LECTURER IN BUSSINESS MANAGEMENT, UM A DEALER OF GYM EQUIPMENTS DIRECTLY

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1.5.2 ADMINISTRATION MANAGER

NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

NO 3 JALAN PANDAN INDAH 3/8 , PANDAN INDAH , 55100 KUALA LUMPUR

SKILSS EXPERIENCE CURRENT OCCUPATION PREVIOUS BUSINESS EXPERIENCE

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1.5.3 MARKETING MANAGER

NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

LOT 4259, JALAN WANGSA MAJU, SETIWANGSA, 53200 KUALA LUMPUR.

COURSE ATTENDED SKILSS EXPERIENCE

CURRENT OCCUPATION PREVIOUS BUSINESS EXPERIENCE

LECTURER AT UTM NONE

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1.5.4 OPERATING MANAGER

NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

NO 26, TAMAN KANCIL 2 LORONG SETAPAK, 43320 KUALA LUMPUR

MARKETING POWER, DR. AZIZAN

CURRENT OCCUPATION PREVIOUS BUSINESS EXPERIENCE

OFFICER IN JUNGLE GYM, ISN NONE

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NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

COURSE ATTENDED SKILSS

SEMINAR MARKETING HIGH KNOWLEDGE ABOUT SPORTS

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EXPERIENCE CURRENT OCCUPATION

HAD BEEN AN ASSISSTANT COACH LECTURER IN HEALTH SCIENCE IN SEGI COLLEGE

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NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

NO 49, TAMAN WAWASAN 3/5 PUSAT BANDAR PUCHONG, SELANGOR

SEMINAR IN BUSSINESS SEMINAR IN SPORT

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1.5.7 FINANCIAL MANAGER

NAME OF THE PARTNER IDENTITY CARD NUMBER PERMANENT ADDRESS

COURSE ATTENDED EXPERIENCE

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1.6 PARTNERSHIP AGREEMENT

NAME IC NUMBER POSITION CAPITAL

NAME IC NUMBER POSITION CAPITAL

NAME IC NUMBER POSITION CAPITAL

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NAME IC NUMBER POSITION CAPITAL

NAME IC NUMBER POSITION CAPITAL