Scribd Logo
Upload

Welcome to Scribd!

  • Created by Varun Dated 21/11/2011: Parameter

    Uploaded by

    Venkatesh Nenavath
    1 views2 pages
    The document contains input parameters and output for analyzing the effectiveness of advertising campaigns. It lists the creator, date, budget, production costs, number of ad agencies and people surveyed, and effectiveness metrics. The output shows retained impressions at increasing percentages of exposure time, with a maximum of 3000 retained impressions at 25% exposure time and 0 retained impressions at 100% exposure time.

    Original Description:

    Excel

    Original Title

    Model 1

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains input parameters and output for analyzing the effectiveness of advertising campaigns. It lists the creator, date, budget, production costs, number of ad agencies and people surveyed, and effectiveness metrics. The output shows retained impressions at increasing percentages of exposure time, with a maximum of 3000 retained impressions at 25% exposure time and 0 retained impressions at 100% exposure time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    1 views2 pages

    Created by Varun Dated 21/11/2011: Parameter

    Uploaded by

    Venkatesh Nenavath
    The document contains input parameters and output for analyzing the effectiveness of advertising campaigns. It lists the creator, date, budget, production costs, number of ad agencies and people surveyed, and effectiveness metrics. The output shows retained impressions at increasing percentages of exposure time, with a maximum of 3000 retained impressions at 25% exposure time and 0 retained impressions at 100% exposure time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    Created By

    Dated
    Parameter
    Budget
    Draft cost
    Final Production cost
    C_(Adjustment for NDR)
    Cost of Airing per min

    Varun
    21/11/2011
    1000000
    20000
    30000
    0.80
    5000
    %age

    Input
    Percentage for creating{C}
    Percentage for airing{A}
    No of Ad Agencies(n)
    No of People Surveyed
    Next Day Recall
    Effectiveness(NDR)
    Cost of draft commercials f(n)
    Exposure Time(in sec)

    Output
    Retained Impression

    25.00%
    75%
    11
    1290
    258
    20.00%
    220000
    9000

    1800

    25%
    5%
    7.50%
    10%
    12.50%
    15%
    17.50%
    20%
    22.50%
    25%
    27.50%
    30%
    32.50%
    35%
    37.50%
    40%
    42.50%
    45%
    47.50%
    50%
    52.50%
    55%
    57.50%
    60%
    62.50%
    65%
    67.50%
    70%
    72.50%
    75%
    77.50%
    80%
    82.50%
    85%
    87.50%
    90%
    92.50%
    95%
    97.50%
    100%

    Retained Impression
    3000
    1800
    456
    2500
    666
    864
    2000
    1050
    1224
    1500
    1386
    1536
    1000
    1674
    1800
    500
    1914
    0
    2016
    0%
    2106
    2184
    2250
    2304
    2346
    2376
    2394
    2400
    2394
    2376
    2346
    2304
    2250
    2184
    2106
    2016
    1914
    1800
    1674
    1536
    1386
    1224
    1050
    864
    666
    456
    234
    0

    20%

    Retained Impression

    Retained Impression

    20%

    40%

    60%

    80%

    100%

    120%

    You might also like