Professional Documents
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DigitalCity Findings
DigitalCity Findings
DigitalCity Findings
IN THE
DE BLASIO QUINN CATSIMATIDIS THOMPSON LHOTA WEINER LIU
5.5 4.2 5.0 1.7 13.0 24.3 17.8 25.0 11.0 5.2 .2 20.2 7.7 25.0 1.5
KEY FINDINGS
Democratic nominee Bill de Blasio strongly outperformed the competition in digital outreach. Republican nominee Joe Lhota was outperformed by his primary opponent John Catsimatidis, leaving him to play digital catch-up for the November 5 general election.
27.7 .2 6.0 1.7 17.6 .3 25.8 2.02.5 14.6 19.1 2.6 2.5 9.9 .8 15.8
OVERVIEW
37.2
47.4
92.0
INSTAGRAM FACEBOOK TWITTER EMAIL YOUTUBE
40
60
80
100
#1
49% 40%
38%
20%
Weiner had no coherent digital strategy
Online data observed from 7/15-9/10. Telephone survey of 1,001 New Yorkers fielded 8/19-8/28.