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Forms of Marketing
Forms of Marketing
Concept of Market
Market refers to a system where the prices of goods and services are set by supply and demand. In other words, it is totally based on supply and demand.
Perfect Competition:- Large No. of buyers and sellers. Monopolistic Competition:- Many sellers offering differentiated products to many buyers. Monopoly Competition:- Single seller and many buyers. Oligopoly Competition:- Few sellers and many buyers. Duopoly Competition:- Competition between two firms.
Characteristics/Features
Large number of buyers and sellers, Identical (also known as homogeneous) products, Freedom of entry or exit, Buyers and sellers have perfect information, One price, Perfect mobility of factors, and No government intervention.
no individual firm can affect the market price demand curve facing each firm is perfectly elastic
Profit maximization
produce where MR = MC
P = MR
Break-even point
If price = minimum point on ATC curve, economic profit = 0. Owners receive normal profit. No incentive for firms to either enter or leave the market.
P < AVC
A perfectly competitive firm will produce at the level of output at which P = MC, as long as P > AVC.
Long run
market supply increases price declines profit declines until economic profit equals zero (and entry stops) market supply decreases price rises losses decline until economic profit equals zero